1. Intellectual IP video surveillance software
Artem V. Razumkov, CEO

2. Problems:
 Low intelligence of systems
 The complexity of searching in
enormous video archives
 Low productivity of software for
IP cameras

3. Product
1-st Russian professional
software product developed
specifically for IP cameras
About 200 installations of product
in Russia

4. Technologies and the benefits
 Ultrafast video analysis in a compressed video stream
4 to 6 -fold cost reduction for computing equipment
 Indexing of objects by user-defined parameters
Video archives search 10
times faster
Interception of objects in
real time
 Analysis of pupil behavior
Detection of potentially dangerous people

5. Global software market
for IP surveillance cameras
mln. $
900
600
300
0
2007 2008 2009 2010 2011 2012
Resource: IMS Research
Growth drivers:
 The transition from analog to IP- video surveillance
 High level of terrorist threats

6. Competition
Analog systems Software of
Universal software for IP- cameras adapted for IP producer of IP-
Basic cameras
characteristics MileStone Xprotect Intellekt Axis Camera Station
Our product International leader Russian leader
Price for 1 IP-
channel, $ 120 280 180 150
The maximum
number of IP-
cameras per server
Number of
supported brands 2010 y. – 25
of IP- cameras 2011 y. – 50
Time, position in
Searching in video the frame, Time Time, Time
photography, directions, face
archives
special face sign

7. Business-model
 Current: end user receives IPvideo surveillance system
ownership
Supply with 50 copies ( 1500 IP- Supply with 1-10 copies ( 15-300
channels) 35% discount IP- channels) 15% discount
System
MACROSCOP Distibutor integrator End users
 Emerging: Video surveillance as a service where the end user
pays a subscription fee for using the system
Telecommunication
MACROSCOP operator End users

8. Fund Raising Summary and Goals
ASIE Seed Found $ 207К 2009 R&D
Allianz ROSNO $ 276K 2010 Russian market entry
Asset Management
SKOLKOVO + VC $3M 2011 European market entry
SKOLKOVO + VC $7M 2012 Global expansion

9. Project today
 Venture investments from Allianz
ROSNO Asset Management
 Participant of Expo-2010 (Shanghai)
 Resident of SKOLKOVO
 National Award for Innovations of
V.Zvorykin 2010 y.
 Widely used by companies, including:

10. Thank you for your attention!