UX meets games. Differences and similarities. APP UX vs GUX. Instagram vs cordy.

1. UX meets games. APP UX vs GUX

2. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
LEARNABILITY
IN APP UX
How EASY
user LEARN to
accomplish basic
tasks
the FIRST time
they see it?

3. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
LEARNABILITY
IN GAME UX
How EASY
players learn
to play
the FIRST time
they PLAY
the new LEVEL
or TRY
the new ACTION?

4. LEARNABILITY
GUX. Scalability. Learn
new things during
progress and become
better and better.
APPUX. Learn how to
use UI from the first
minutes and reuse
skills.

5. BATTLE PARTICIPANTS
UX PRINCIPLES

6. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
have LEARNED
to interact
with the APP
EFFICIENCY
IN APP UX
How QUICKLY
users can
perform the tasks
and get
the feedback
if they
have already
LEARNED
how to interact
with the APP ?
How fast
usually you
take a shot?
5, 10.. 60s ? ☺
How fast
usually you
select a filter?
10, 30.. 360s ?
How fast
you find
pictures you
search by tag?
1, 2.. 5 min ?

7. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
EFFICIENCY
IN GAME UX?
Hmmm… 2 min
before I start to
play.. 3 min to win a
level… then 0.5
min animation…

8. User knows all the
FUNCTIONS and efectively
USE them when they need
If it‘s to easy to win a game
and reach the final stage,
it‘s boring.
PLAYER always think there
should be more possibilities
EFFICIENCY
o Technological efficiency is
a must for both APP UX
and GUX
o Task accomplishment
efficiency is GOOD for
APP UX, but usually
BAD for GUX.
o In GUX task efficiency
can be transformed to
EXPLORABILITY

9. EXPLOR
ABILITY
o Curriosity
o New
features
o Increasing
difficulty

10. GUX PRINCIPLES
EXPLORABILITY
TECHNOLOGICAL
EFFICIENCY +

11. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
MEMORABILITY
IN APP UX
When users return
to the APP after a
while how easily
can they re-
establish skills to
use the APP?

12. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
MEMORABILITY
IN GAME UX
When players
return to the GAME
after a while how
easily can they re-
establish skills to
play the GAME?
Can they play from
the point where
they left the game?

13. MEMORABILITY IN GAMES
GUX. IMMERSITY. How to
make game more
CAPTIVATING game that
player would like to come
back few times per day?
APPUX. How users
reastablish skill after the
period without using APP?

14. GUX PRINCIPLES
EXPLORABILITY
TECHNOLOGICAL
EFFICIENCY +

15. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
ERRORS
IN APP UX
How many
ERRORS
users make,
how SEVERE
are these errors
and how easily
users can
RECOVER from
the errors ?

16. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
ERRORS
IN GAME UX
“Are there errors in
video games?”

17. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
ERRORS
IN GAME UX
“Are you also
talking about game
bugs?
There just shouldn’t
be them”

18. ERRORS IN GAMES
GUX. Bugs make users
upset, but player failures
in game challanges, makes
game more interesting
APPUX. How many errors?
HOW to recover from
them?

19. GUX PRINCIPLES
EXPLORABILITY
TECHNOLOGICAL
EFFICIENCY +

20. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
SATISSFACTION
IN APP UX
How PLEASANT
is to use the
design?
How usefull
is the APP?
In classical UX : there is not satisfaction without efficiency, but
there is also no satisfaction without content or additional worth.
https://locowise.com/blog/instagram-has-announced-some-really-big-numbers-in-april

21. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
SATISSFACTION
IN GAME UX
How FUN and at
the same time, how
challenging is the
game?
Does the game suit
auditory?
In GUX – there is not satisfaction if the game is too efficient
http://1.bp.blogspot.com/-_4ACTC-27xg/Ul1F8ocJejI/AAAAAAAAAx0/BbNSrCo75PU/s1600/Gamification+Mechanics+6.png

22. GAME UX
How EASY
user LEARN to
accomplish
basic tasks
the FIRST time
they see it?
SATISSFACTION
IN GAME UX
How FUN and at
the same time, how
challenging is the
game?
Does the game suit
auditory?
http://1.bp.blogspot.com/-_4ACTC-27xg/Ul1F8ocJejI/AAAAAAAAAx0/BbNSrCo75PU/s1600/Gamification+Mechanics+6.png

23. SATTISFACTION
IN GAMES
GUX. How fun and
immersive is the
game?
APPUX. How
PLEASANT is the App?
How usefull it is?

24. GUX PRINCIPLES
EXPLORABILITY
TECHNOLOGICAL
EFFICIENCY +