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SOCIAL MEDIA &


 BRANDS
TEEMU
ARINA
TARINA.BLOGGING.FI

 Twitter: TAR1NA
MCLUHAN
Ref: Charis Tsevis, WSJ
MEDIA



   SENDER       MESSAGE     RECEIVER

MANUFACTURER    PRODUCT     CONSUMER

   DESIGN      PRODUCTION   LEARNING
ART



  ARTIST        WORK        AUDIENCE

  VISION        FORM        DIVERSITY

RENAISSANCE   MODERNISM   POSTMODERNISM
 1400-1800    1890-1940       1975-
METAPHYSICS



  LINGUISTIC       TRANSCENDENTAL OBJECT     COLLECTIVE
  RELATIVITY           “DING AN SICH”      REPRESENTATION

HUMBOLDT, SAPIR            KANT              DURKHEIM
BRANDS



BRAND MANUAL,     OPERATIONS,          PERSON,
  LOGOS AND      PRODUCTS AND      COMMUNITY AND
 TRADEMARKS         CULTURE          GUT FEELING

   “AS IT IS     “AS IT TRULY IS     “WHAT IS
CRAFTED TO BE”   AND HAPPENS”      COLLECTIVELY
                                   EXPERIENCED”
ng lers
                                                                   Wra




                                                               s
                                                            er
                                                         us
                                                        d-
                                                       En
                                                   s
                                                er
                                            s um
                                          on
OBJECTS




                                        C

                                  rs
             Hunters &   Cus tome
             gatherers


          ARTEFACTS      MACHINES      PRODUCTS         GIZMOS     SPIMES                BIOTS
          2 million BC     1508          1919            1989       2004                 2060
                                                                                Ref: Bruce Sterling, Shaping things
TEEMU
ARINA
tarina.blogging.fi



cloudcompanybook.com

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