Setting up business in India, Doing business in India, FDI India, Foreign Investment India, Industry India, Business Consultants India, India Entry Consultants

1. India Entry 360
MAKE SENSE BUSINESS SOLUTIONS

2. India
Population States Language English Language
18 official
29 states and 6 languages, 114
1.18 billion, languages, 216 Over 129 million
1 out of 5 people in union territories English speaking
mother tongues
world is Indian and 900 dialects population

3. India is a developed
country as far as India is now a truly
intellectual capital is land of opportunity
concerned.
We came to India for
the costs, stayed for
the quality and are
now investing for
innovation
John Redwood Economic
Jack Welch competitiveness Policy
General Electric Group, UK
I have never seen
By 2032, India will
India so
be among the three Dan Scheinman, Cisco System
dynamic, vibrant
largest economies Inc. as told to Business
and full of business Week, August 2005
in the world
opportunities
Peter Loescher
President and Chief Executive
Siemens

4. India Business Opportunities
Require 26.53 million houses during
Have 13% refrigerator penetration as
period of (2007-12)
compared to over 90% in Australia
World's largest (DTH) satellite TV market
59.33% of Populations access mobile as
with 36.1 million subscribers
compared to 147.3% of Russia
We require1.75 million hospital beds by
12 cars per 1000 people as compared to
the end of 2025
842 in USA
Travel & tourism demand is expected to
reach US$ 266.1 billion by 2019.

5. Indian topicalities
India is typical in many ways. One needs to understand and appreciate it.
Right partner
Local Partner (and the right one) is critical especially for small and mid size Indian operations
Two way opportunities
Explore manufacturing in India directly or outsourced for sale in India or to enhance competitiveness
Doing Business in global markets.
in India Market potential to be specifically assessed
Assess market potential based on one’s reach and target customer segment. Distribution is a
challenge in India due to lack of quality infrastructure
Costs understanding
One can hire a factory worker for less than US $ 80 for a month and it is not uncommon to pay a
Marketing Manager upwards of US $ 5,000 every month
Indian systems
One may find fluctuating maturity while doing business in India as compared to developed countries

6. India Entry Options
Direct Presence Indirect Presence
Partial Presence Full Presence Importers
Liaison Office Wholly owned
Agents
Branch Office Joint Ventures
Project Presence Licensing

7. Who we
India Entry 360º provides makes sense solutions to foreign
enterprises interested in doing business in India.
are?
One stop India Entry Solutions range from market
assessment to developing entry strategies to setting up
local business including partner search and hiring key
people

8. What
Market Study
Entry Strategy
we do? Business Plan
Joint Ventures
Entity Set up

9. Market Study
Customers & Trade & India Entry
Market Products Competition Distribution Options
 Do you Know the likely  Do you know categories  Do you know the customer  Do you know the sales  Do you know FDI Policy as
demand and supply of your related to your segments for your channels in India for your relevant for your
products/service? product/service prevalent products/services in India? Products/Services in product/services
in the Indian market? India?
 Do you know the market  Do you know how  Do you know the potential
segments for your  Do you know competitive customers would purchase  Are you aware with key India entry options for your
products/service in India? products/services available your products/services in trade practices like products/services?
including their details like India? Margins, Credit
 Do you know the growth Brand, Price, Features, bro terms, Stock and other key
drivers for your chures etc. as applicable?  Do you know your terms for each of sales
products/services? competitors in India? channel?
 Do you know the  Do you know relative
challenges in the market competitive strengths and
place for your weaknesses of key
products/services? players?

10. Market Entry Strategy
Objectives of India market entry
Right entry strategy
Offerings for Indian market including their range, price, mix
Target customer segments
Target market territory
Defining the Business Model
Marketing & Distribution Model
Legal structure of doing business in India

11. Business Plan
Market Study, Market overview, Competition & Customer profiling
Legal and Financial study including legal structure
Technical feasibility
Direct & Indirect Taxes including import & Exports, tariffs, restrictions, benefits
Labour Laws and its impact on client business
Incase of exit, issues related to Repatriation of capital, Dissolution, Closure of Units/ Offices
Financial plan including project cost, profitability estimates, cash flows and balance sheets
Steps for implementation of India entry strategy

12. Joint Ventures
Partner Negotiations
Selection Partner and
Criteria Search Discussions Agreement
 Develop Partner selection  To identify and shortlist suitable  Assist Client in negotiations  We assist in finalisation of JV
criteria and also the short list Partner for the Client & and discussions with agreements in consultation with
criteria in consultation with presenting the same to the prospective Partner Legal lawyers meeting the business
Client Client advice for drafting and objective.
finalization of Partner
agreement is not included in
Pristine scope

13. Entity Set Up
Defining India entry objectives and milestones jointly
Detailed action plan and timelines to achieve the predetermined goal
Dedicated project manager having requisite experience
Works with pre agreed budget and cost
Less surprises and risks of India Entry
Ideal for small and mid size enterprises
It is not a consulting

14. CASE STUDIES

15. Leading Canadian Education Group
wanted to enter into the booming Indian
Education and training market
We undertook a detailed Market Study of Indian Language training market and came up with
a customized India Entry Study which helps client to take well informed next step for their
A leading Education Group having five business India Entry initiatives.
segments comprises of Language
Schools, Colleges, Teachers training and other We evaluated different entry options for client business and advised for a Joint Venture
continuing education services. The Company route to enter into Indian Market. We identified a suitable Joint Venture partner matching
was headquartered at Canada having presence the client requirement. All the Joint Venture terms were finalized in association with client.
in Canada, USA and Australia. The Company We also assisted client in negotiation and finalization of JV agreement.
had its eyes set on the booming education and
training market in India. We also assisted client by preparing initial financial plan for the Company. All the initial
setting up and key people recruitment advice was provided. We were associated with client
since its inception and Client enjoyed our services and association till date

16. French multinational Switchgear
Company tied up with one of our Indian
Client to Enter into Indian Market
We helped client to form the JV with 26% stake by foreign partner and provided assistance
in all the above mentioned areas. JV was for manufacturing of switchgears in the JV
facility and Indian company was to market and distribute the products in Indian market.
With mutual discussions, stake of foreign company was few years later raised to 49%. This
A global European Switchgear Brand was achieved at significantly higher valuation than the original investment. At the time of
approached our Indian client for JVs and tie up. stake increase, another Joint venture was established as a strategic decision, where foreign
Our Indian Client is among India’s largest party had 51% stake for a different category of products.
business houses manufacturing
Switchgears, Energy Meters, CFLs and Wires As part of negotiation we ensured that management control of second company also
etc. As a part of its growth strategy the company remains with Indian company, even though foreign party had majority stake. Couple of
was also considering to establish Joint Venture years back, both parties agreed to exit the respective JVs mutually and now only have a
with some foreign switchgear company to create minority stake in each others’ company. We assisted the client in all stages of JV from
a win win position for both the companies. formation, increase of stake, management during JV life time and also JV exit. Pristine
continues to support the client with advice on key business decisions specifically related to
its Joint venture. Current turnover of client is around Rs. 1,000 Crore

17. Technology & Licensing tie up with a
leading Italian helmet manufacturer
We identified one of the world’s largest Helmet manufacturer based in Italy as the right
partner for the client. However Italian Company was interested to sell its Helmets in India by
doing a collaboration in India
In mid nineteen one of our Indian Client was one
of the oldest manufacturers of Helmets, Pannier
We convinced Italian company to discuss other ways to explore Indian market including a
Boxes and Auto Accessories in India. It was in
technical collaboration with our client to manufacture these helmets locally. We also helped
operation since year 1964. As part of its Growth
our Indian client to enter into technical collaboration with Italian company to manufacture
strategies we advised them to have tie-up with
helmets in India
some foreign Company. Client was agreed to
strategy and asked us to identify suitable joint
Our India client now enjoys reputation of being the best Helmet manufacturer in India as
venture partner
well as exporting helmet components to many other helmet manufacturers across the
world. We continue to advice client on key growth decisions on need basis

18. Switzerland based leading hotel & kitchen
equipments brand set up venture in India
Swis Company had seen growing hospitality sector in India and had smelled growth
opportunity for its Company. The foreign brand products were already available and known
to Indian Customers. However there were no organized sales channel to support products
sales, distribution and after sales services. Client was exploring to set up their sales &
The Company has completed 25 years of distribution channel in India. We suggested them to tie up with one existing Indian
experience as a global leader in the supply of Company which had good sales distribution and servicing set up in India.
professional Kitchen and Buffet utensils to 4 and
5-star hospitality establishments. In addition to Two prompt distribution strategies were developed by us for the foreign client. First was,
the Kitchen solutions, client also provides customers directly imported products from Swiss Company and Second, for regular stocks
customized solutions for Food & Beverage, and sale the Indian partner stocked the products in India for sale on stock and sale basis.
Table top and Housekeeping requirements of After sales service and spares support were provided by Indian partner.
Hotels
This relationship was extended to a full Joint Venture with the Indian Partner. We continue
to assist the client as well as Indian Joint Venture for their next level business growth

19. Acquisition of a Legal Process Outsourcing
(LPO) Co by a US Client.
Our client is one of the leading Legal Firm based
in USA. Client was providing legal practice The Virginia based legal outsourcing company wanted to establish presence in Indian
services in administrative law, Business & market to outsource part of process from Indian market. The US client approached one of
corporate, Construction, Education, Employment our existing Indian Client for Joint Venture. We helped the Joint Venture of the two
law, Estate, Panning & Companies including JV agreements, Key people hiring terms. We also assisted US LPO
administration, Guardianship and client to handle their FDI compliances. We continue to support the Indian Joint Venture
conservatorship, Insurance Company by providing CEO strategic Support services.
law, Litigation, Local, government law, Personal
injury, Real estate field. Client was looking to
establish presence in India

20. Pristine Clients
Spring AG
Khazana
Dubai

21. Our Team
Sumit Kanu is a consultant with an entrepreneur
Rajeev Kapoor, is a Chartered Accountant, CEO mind set with expertise in consumer strategy,
Advisor and expert for India entry & Joint concept formulation and strategy design. He has
Ventures/Alliances strategies over 7+ years of experience across sectors like retail,
education and dotcom
Biraja Misra Engineer with MBA from University of
California has rich experience at top management of Kamalesh Mukharjee has diverse experience in
Large, Medium and Small Companies in India and Consulting and Manufacturing, Worked with
Overseas including couple of own ventures. LNM, Tata and Price Waterhouse
Strategic thinker with execution skills
Piush Jain is a Company secretary with rich
experience of FDI and corporate law compliances Shivji Chaurasia having functional expertise in
including India entry projects Market research, and New Venture set-up assistance

22. Testimonials
We were very pleased with Pristine’s work. All the studies and works were done in time and proper form. Even though
we are located in Canada, we had no trouble working with Pristine via email or telephone and distance was not an
obstacle to the timely completion of the reports
Richard Novek, Director of Operations, rnovek@ilsc.ca
We are glad your individual personal attention as service provider to Cargil India Private Ltd. from 1996 have been a
mutually satisfying experience.
V Chakradhar, Legal Counselor India, V_chakradhar@cargill.com
Pristine has provided us necessary advice and consultation, whenever required for the Indian Joint Venture on a
continuing basis since company formation in India.
Daniel Sutter, Managing Director, sutter.d@uudial.ch
Pristine has provided us necessary advice and consultation, whenever required, on our foreign direct investment and
corporate law related matters including the necessary compliances since the company formation in year 1999.
Manav Thadani, Managing Director, mthadani@hvs.com

23. THANK YOU
IndiaEntry360.com
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