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Airtel - Branding

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Airtel - Branding

  1. 1. History of Airtel:-  Bharti Cellular launched cellular services 'AiRtEl‘ in Delhi in 1995,Himachal Pradesh in 1997, Karnataka and Andhra Pradesh circles in 1999  In 1998, Bharti Telenet obtained a license for providing fixed-line services in Madhya Pradesh circle and in the same year, Bharti Telecom and British Telecom formed a 51% : 49% joint venture In 2001, Bharti Cellular entered into a joint venture, Bharti Aqua net, with SingTel for establishing a submarine cable landing station at Chennai.  In 2002, Bharti Cellular Ties up with Secondary School Certification Board, Hyderabad, where Bharti will announce SSC results to its customers on their mobile phones. In the same year,2002,ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs. Airtel provides SMS facilities to hearing impaired in Chennai(2003) In 2003, Airtel Subscribers exceed 3 million mark.
  2. 2. Type Public company Industry Telecommunication Founded 7 July 1995 Founder(s) Sunil Bharti Mittal Headquarters New Delhi, India Area served South Asia, Africa and the Channel Islands Key people Sunil Bharti Mittal (Chairman) and (MD) Revenue Rs. 184,767 million (ended December 31, 2011-Audited) Employees 22,858 (June 2011) Subscribers(India & South Asia) 182,000,000 GSM mobile, 3,317,000 Telemedia customers, and 7,069,000 Digital TV Services (status as on December 31, 2011) Subsidiaries Airtel Africa Airtel Digital TV Website airtel.in
  3. 3. Bharti Airtel Limited (A Bharti Enterprise) Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj, Phase II, New Delhi - 110 070. Tel. No.: +91 11 4666 6100 Fax No.: +91 11 4666 6411 Registered Office Other Offices in Karnataka, Bangalore, Andhra Pradesh, Chennai, Punjab, Haryana, Pune, Rajasthan, Hyderabad, Madhya Pradesh, Kolkata, Gujrat, Mumbai, etc.
  4. 4. On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo Rebranding
  5. 5.  Airtel Connections Postpaid  Airtel Connections Prepaid  Airtel Data Cards
  6. 6.  Airtel Blackberry phones *On 19 October 2004 Airtel announced the launch of a Blackberry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele- Ventures Limited and Research In Motion (RIM).
  7. 7.  Airtel I Phones *As of 22 August 2008, the Apple iPhone 3G is available in India on Airtel.
  8. 8.  Airtel Digital TV * On 9 October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.
  9. 9.  Company’s VISION * “To provide global telecom services and have delight customers.” * “By 2015 airtel will be the most loved brand, enriching the lives of millions.”  Company’s MISSION * Error- free service delivery * Innovative products and services * Cost efficiency * Unified Messaging Solutions
  10. 10.  2010-11 airtel has won the ‘Most Preferred Cellular Service Provider Brand’ award at the CNBC Awaaz Consumer Awards in Mumbai.  bharti airtel has received the prestigious Businessworld- FICCI-SEDF Corporate Social Responsibility Award 2009- 2010.  bharti airtel rated as India’s Best Enterprise Connectivity Provider for 2009 at the Annual Users’ Choice Awards instituted by PC Quest.  bharti airtel has been recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms World Awards Middle East by Terrapin.  Voted India's most innovative company – in a survey conducted by The Wall Street Journal in 2008.  Winner of the "Gallup Great Workplace Award"- Gallup Consulting, 2008.

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