Tata Consultancy Services (TCS) implemented a cloud-based retail analytics platform for Tata Starbucks to help the company better analyze customer data and gain insights. The platform integrated Tata Starbucks' disparate applications and provided real-time analysis of data across locations. This enabled Tata Starbucks to make smarter decisions, improve product availability, run more effective marketing campaigns, and better understand customer behavior, leading to increased sales and profits. Tata Starbucks saw results within 16 weeks of implementation.

1. Submitted to:
Mr. Supratik Ghatak
Submitted by:
Anjali Tomar
A-44
PRN: 15020441041
MBA 2015-2017

2.  TCS : Global IT leader in consulting, outsourcing
business processes
 Services with the clients giving them simplified
solutions
 Headquartered in Mumbai, Maharashtra
 Subsidiary of Tata group
 Operation in 46 countries
 Done considerably well in innovation and delivering
sound solutions to the clients
 Largest company in India in terms of market
capitalization

3.  A 50:50 joint venture
company.
 Owned by Tata Global
Beverages and
Starbucks Corporation
 Operates Starbucks
outlets in India
branded as “
Starbucks-A Tata
Alliance”
 76 stores in India

4.  Starbucks: 22,766 stores in 65 countries
 Tata Global Beverages Limited : Innovative
stable of beverage brands
 Tata Starbucks : multiple stores, seven cities
in India
 Offers a mix of beverages and ready-to-eat
products with local variations, patterns,
inventory levels, and sales data

5.  Starbucks was generating huge customer
data but in absence of proper analytics it
was getting under utilized and the knowledge
was not properly managed.
 Tata Starbucks was unable to get a holistic
view of its business performance with
its data scattered across different systems
leading to inefficient business decisions.
 A long data gathering process also made
timely tracking of core business key
performance indicators (KPIs) a challenge.

6.  Huge data demands the real time analysis of
it
 Cloud based retail analytics analyses data in
real time across different geographic
locations.
 It helps company understand the preferences
of people, changed behaviour patters,
factors influencing and also how to devise
strategies for retaining customers along with
repeated customer purchase.

7.  TCS recommended its cloud based data
analytics platform for retail to get a
competitive edge
 Integrated the system with its disparate
applications
 Implemented within 16 weeks
 Manual enterprise reporting system to
automated system

8.  Smarter decisions through increased visibility
into store performance
 Improved product availability across stores due
to one-click access to consumption patterns,
inventory levels, and sales data
 Better results from marketing
campaigns through timely tracking of relevant
parameters and the resultant ability to make
faster and better decisions
 More focussed promotions and increased
sales due to a better understanding of customer
behaviour and buying patterns

9.  Ability to adapt key strategies to changing
market dynamics and improve
profitability with faster access to business
intelligence
 Better results from marketing
campaigns through timely tracking of
relevant parameters and the resultant ability
to make faster and better decisions
 More focussed promotions and increased
sales due to a better understanding of
customer behaviour and buying patterns
 Ability to adapt key strategies to changing
market dynamics and improve
profitability with faster access to business
intelligence

10. Customer Quote:
 "TCS’ retail analytics solution was not only quick to
deploy but also provided us with the much needed
insights to facilitate better business performance."
- Rahul Khona, Lead - IT, Tata Starbucks Private
Limited