Learn about strategies and available resources for uncovering federal IT sales opportunities and reaching the right decision makers as database manager, Barbara Austin, and analyst, Tim Knob, share actionable information to make your sales efforts more effective.

1. ©2017 immixGroup, Inc. All rights reserved. No part of this presentation may be
reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
www.immixgroup.com
©2017 immixGroup, Inc. All rights reserved.
Discover New Public Sector
IT Sales Opportunities
Actionable Intelligence for FY17
February 2017

2. ©2017 immixGroup, Inc. All rights reserved. No part of this presentation may be
reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
Resources to Identify New Opportunities
• Exhibit 53
– Contains a full and accurate
accounting of all agency IT
Investments
– Provides insight into future
opportunities
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• Annual Budgets (budget-in-brief)
– Provides an agency’s budget
request for the upcoming year
– Gives insight into an agency’s
future objectives
– Available on agency websites

3. ©2017 immixGroup, Inc. All rights reserved. No part of this presentation may be
reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
Finding Program Offices and Key Contacts
• The internet
– Good start, but
– May not uncover all the information
– Limits you to only what has been
published
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• The telephone
– Excellent research tool
– Uncovers what the internet does not

4. ©2017 immixGroup, Inc. All rights reserved. No part of this presentation may be
reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
Market Intelligence Database
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5. ©2017 immixGroup, Inc. All rights reserved. No part of this presentation may be
reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
Market Intelligence Database
5

6. ©2017 immixGroup, Inc. All rights reserved. No part of this presentation may be
reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
Market Intelligence Install Base Deliverables
• Cross-sell and upsell campaigns
• Trend and sequential analysis
• Clustering and nearest neighbor
association
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• Product lifecycle management
• New product releases
• Customer satisfaction surveys
• End-of-life and support campaigns
• Technology refreshes

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reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
Catch the Full Webinar On Demand!
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To access the entire webinar, visit:
immixGroup.com/2017-Analytics-Briefing

8. ©2017 immixGroup, Inc. All rights reserved. No part of this presentation may be
reproduced or distributed without the prior written permission of immixGroup, Inc.
www.immixgroup.com
@immixGroup_Inc
Contact us
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Connect with Barbara:
www.linkedin.com/in/austinbarbara
Connect with Tim:
www.linkedin.com/in/timothy-knob