Jargon-free approach to digital transformation (SME Success Series 22 March 2017, Dubai)

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SME ADVISOR • DIGITAL TRANSFORMATION SUCCESS SERIES • SIMPLIFYING THE CONCEPT MEANT TO SIMPLIFY YOUR BUSINESS • H HOTEL DUBAI • 22 MARCH 2017
A JARGON-FREE APPROACH TO DIGITAL TRANSFORMATION
SME ADVISOR • DIGITAL TRANSFORMATION SUCCESS SERIES
@ilovebaan
DIGITAL TRANSFORMATION
& ‘THE PURSUIT OF FALLING’
HELEN RANKIN • FOUNDER & CGO

WHAT IS DIGITAL TRANSFORMATION?
EVERYONE IS DESPERATELY
SEARCHINGFOR HER – WITH NO
IDEA OF WHO SHE IS, WHAT SHE
LOOKS LIKE, OR WHAT WILL
HAPPEN WHEN THEY FIND HER.

BAAN: DIGITAL TRANSFORMATION IS
THE EFFECT OF ADAPTING
YOUR BUSINESS TO THRIVE
IN A DIGITAL ECONOMY*
*digital economy / dɪdʒɪt(ə)l ɪˈkɒnəmi /
An economy which functions primarily by means of digital technology i.e. internet, apps, mobile, etc.

JARGON-FREE MEANING OF DIGITAL TRANSFORMATION
A LOT OF PEOPLE, ARE DOING A LOT OF STUFF* ON THE
INTERNET, A LOT OF THE TIME (HYPERCONNECTED). THEY
GET WHAT THEY WANT, WHEN AND HOWEVER THEY WANT
(ON-DEMAND) PUTTING THEM IN A POWERFUL POSITION
(CUSTOMER-LED MARKET). PEOPLE ARE FICKLE – THEIR
NEEDS CHANGE QUICKLY (LIFE), SO BUILD A BUSINESS WHICH
THRIVES IN THESE CONDITIONS (DIGITAL TRANSFORMATION).
*stuff / stʌf /
Work, rest and play.

UNDERSTANDING THE URGENCY – WHY NOW?
THIS BEHAVIOUR IS HAPPENING ON A GLOBAL SCALE AND
AT A RAPID PACE (MEGA-TREND). TECHNOLOGY MAY BE A
CATALYST BUT IT IS ALSO SUBJECT TO CHANGE (INNOVATION).
THEREFORE, THE ONLY CONSTANT IS YOUR ATTITUDE TO
CHANGE AND AN IMPROVED ABILITY TO PREDICT EVER-
CHANGING CUSTOMER NEEDS (ENTREPRENEURIAL
MINDSET/CULTURE). THIS MEANS COMMITTING TO THE
UNKNOWN AND BECOMING COMFORTABLE WITH RISK.

A LESSON FROM ROCK CLIMBING
COMMIT TO THE UNKNOWN
AND BECOME
COMFORTABLE WITH RISK

EL CAPITAN, THE NOSE
880 METRES
BURJ KHALIFA, UAE
830 METRES
ONCE UPON A TIME… THERE WAS AN ‘IMPOSSIBLE’ CLIMB

#1: ATTITUDE
SOMEONE THOUGHT IT WAS POSSIBLE
1 day 23 hours 2:23:467 days
18 months
(47 days)
ATTITUDE

#2: RIVALRY
OPPOSING VIEWS CREATED HEALTHY COMPETITION
18 months
(47 days)
ATTITUDE
WARREN HARDING
WAYNE MERRY
GEORGE WHITMORE
ROYAL ROBBINS
JOE FITSCHEN
CHUCK PRATT
TOM FROST
RIVALRY
JIM BRIDWELL
JOHN LONG
BILLY WESTBAY
LYNN HILL
ALEX HONNOLD
HANS FLORINE

#3: GENERATION GAP
EACH GENERATION CHALLENGED THE STATUS QUO
18 months
(47 days)
ATTITUDE
WARREN HARDING
WAYNE MERRY
GEORGE WHITMORE
ROYAL ROBBINS
JOE FITSCHEN
CHUCK PRATT
TOM FROST
AIDED FREE CLIMB
RIVALRY
JIM BRIDWELL
JOHN LONG
BILLY WESTBAY
LYNN HILL
ALEX HONNOLD
HANS FLORINE
1958 1960
GENERATION
GAP
1975 1994 2012
FREE CLIMB FREE SOLO COMBO ACCEPT & BUILD

#4: PEOPLE
PROGRESS LED BY CLIMBERS, NOT EQUIPMENT/TECHNOLOGY/TOOLS
18 months
(47 days)
ATTITUDE
WARREN HARDING
WAYNE MERRY
GEORGE WHITMORE
ROYAL ROBBINS
JOE FITSCHEN
CHUCK PRATT
TOM FROST
AIDED FREE CLIMB
RIVALRY
JIM BRIDWELL
JOHN LONG
BILLY WESTBAY
LYNN HILL
ALEX HONNOLD
HANS FLORINE
1958 1960
GENERATION
GAP
1975 1994 2012
FREE CLIMB FREE SOLO COMBO ACCEPT & BUILD
BOLTS, PITONS,
ROPES TO ASSIST
THE CLIMBER TO
GAIN HEIGHT
SAFETY
ROPE
NO
ROPE
MIX FREE SOLO
+ FREE CLIMB
SAFETY
ROPE
EQUIPMENT
ADAPTED TO
GENERATION
NEEDS

COMBINE WITH OTHER SPORTS
CLIMBING + WINGSUITED BASE JUMPING

1996 / WEB 2.0 / HELEN RANKIN
“WE DIDN’T THINK WE WERE BEING
RADICAL OR REVOLUTIONARY, WE WERE
DOING WHAT WE FELT WAS NATURAL
AND TAKING THE TECHNOLOGY TO
WHERE WE WANTED IT TO BE,
NOT THE OTHER WAY AROUND.”

ACCEPT AND BUILD (YES, AND...)
INSTEAD OF TELLING THE INTERNS
HOW IT’S ALWAYS BEEN DONE, WHAT
COULD HAPPEN IF YOU ASKED THEM
“WHAT WOULD YOU DO?”

THE MARS GENERATION ARE COMING OF AGE
“THE MOST EXCITING
TRENDS, ARE THE ONE’S
WE CAN’T PREDICT.”
HELEN RANKIN
BAAN

DIGITAL
TRANSFORMATION
IS NOT
DIGITAL
TRANSFORMATION
IS
WHICH IS
ENABLED BY
TOOLS FOR
SUCCESS
Technology led Attitude first Leadership
Clear digital strategy
& timely roadmap
A magic wand
Commitment
to risk
Culture
Freedom to innovate
& personal ownership
Solitary Cross-pollination Integration
Multiple technologies
& partnerships
*An economy which functions primarily by means of digital technology i.e. internet, apps, mobile, etc.
DIGITAL TRANSFORMATION FRAMEWORK
THE EFFECT OF ADAPTING YOUR BUSINESS TO THRIVE IN A DIGITAL ECONOMY*

DIGITAL TRANSFORMATION IS A PROCESS NOT A TOOL.
TECHNOLOGY IS A TOOL NOT A STRATEGY.
INVESTING IN PEOPLE IS A STRATEGY.
CREATING A STRATEGY FOR CHANGE
BUILD AND LEAD A STRONG ORGANISATION THAT CAN THRIVE ANYWHERE, ANYTIME

10%
THE 10% RULE
CREATING A REALISTIC STRATEGY FOR SUSTAINABLE GROWTH.
WHATEVER YOU SPEND
ON TECHNOLOGY /
DIGITAL OR PROCESSES,
INVEST AT LEAST 10%
OF THAT IN YOUR PEOPLE.

 #3:
USE
WHAT
YOU HAVE
#4:
DO
WHAT
YOU CAN
#2:
START
WHERE
YOU ARE
SIMPLICITY CREATES CHANGE
CREATE YOUR PERSONAL #DT ACTION PLAN NOW & ‘ADD’ TO IT THROUGHOUT THE DAY…
#1:
WHERE
ARE YOU
GOING?

Jargon-free approach to digital transformation (SME Success Series 22 March 2017, Dubai)

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Jargon-free approach to digital transformation (SME Success Series 22 March 2017, Dubai)