Aware of the impact that meetings industry can have on ecosystem and socio-cultural balances locally and globally, Lago Maggiore Meeting Industry aims to contribute to the development of an integrated system of meetings and events offer, inspired by sustainability values. "Green Meetings by the Blue Waters Lake" project, co-financed by Interreg Italy Switzerland, focuses the development policies of Lago Maggiore Meeting Industry on GREEN, in landscape, social, cultural and environmental terms.