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CONTENT WRITING
MASTER COURSE
(CWMC)
IIM SKILLS
www.iimskills.com
4 Weeks of Live Online
Classroom Training
www.iimskills.com
Course Features
16 Hours Live
Lectures
60 Hours Practical
Assignments
Global Accreditation
Certification
24*7
Online Discussion
Forum
Lifetime Access For
Latest Content &
Class Recordings
Tools Worth 35k
absolutely free
For Lifetime
Global
Placement Support
Through Dedicated
Placement Cell
Freelance
Opportunities
www.iimskills.com
Who Should Participate
STUDENTS
Working Professionals
Businessmen & Entrepreneurs
Marketers/Digital Marketers
Bloggers, Content Writers
Retired, Housewives, Aspiring College Dropouts
Our CWMC Course is specially designed for:
www.iimskills.com
COURSE CONTENT
www.iimskills.com
12 Basic To Advance
Modules
Web
Development
UIUXDevelopment
IntroductiontoContentWriting
KeywordResearchNicheContentWriting
Explore
Tools
To
W
rite
Better
PlagiarismDetector
EmailAutomation
GoogleLocalPages
SocialMedia
MarketingSocialMediaTools
How
To
M
ake
M
oneyThrough
ContentW
riting
www.iimskills.com
MODULE CONTENT
WEB DEVELOPMENT
Importance of WordPress Website.
Setting Up WordPress Account.
Web Hosting.
Content Delivery Network Setup.
Setting Up Plugins.
HTTPS Secure Server Set up.
Basic Technical Understanding.
UI UX SET UP
Understand the psychology behind your web traffic.
Creating killing landing pages which attract users.
www.iimskills.com
Using Landing Page Creators.
Setting up Accelerated Mobile Pages.
Identifying UI UX Experience of your website or
blog.
Introduction to Content Writing
Types of Content Writing (Article, Blog, E-Books,
Press Release, Newsletters Etc)
Exploring Content Publication Channels.
Distribution of your content across various
channels.
Keyword Research
What is Keyword Planner?
www.iimskills.com
How to use Keyword Planner. (Google Ad Words,
3rd party tool)
Types of Keyword. (Short & Longtail)
Selection of Keywords.
Understanding competitive Keywords.
Analysing market competition before starting.
CONTENT NICHE DEVELOPMENT
Exploring topics you can write about.
Understanding what people want to read.
Creating Influential Content using storytelling.
Why people click on your content?
Using infographics and custom pictures (How to
create)
www.iimskills.com
How to write more.
Building up your Personal Brand.
HOW TO USE CONTENT WRITING TOOLS
Avoiding Grammar mistakes without having great
writing skills.
Using Internet tools to check writing Quality.
What is the content length strategy?
What is Content Engagement?
Making People Read.
PLAGIARISM DETECTOR
www.iimskills.com
What is Plagiarism?
How to avoid writing plagiarism content.
How to appeal to Google or search engines if
penalised.
Exploring online tools to check duplicate content.
Growth Hacking using the content.
EMAIL AUTOMATION
How to capture leads for subscribers.
Setting up contact form 7.
Setting up 3rd party Email Marketing Tools.
Setting up automation.
GOOGLE MY BUSINESS
www.iimskills.com
What is Google Local Pages?
How to set up Google Local Pages.
Multiple locations set up.
SOCIAL MEDIA PRESENCE
Creating Social Media Pages.
Setting up Social Media Sharing buttons at
Website.
Most known Social Media Do’s and Don’t.
SOCIAL MEDIA TOOLS
What is Social Media Listening Tools?
Practice at Social Media listening tools.
www.iimskills.com
How to use 3rd party tools to auto post.
Quick Hacks for content engagement.
HOW TO MAKE USING CONTENT
WRITING SKILLS
How to Monetise Your Writing Skills.
What is ideal pricing for content work?
How to approach industry to grab freelance work or
work from home opportunities.
Creating eyes catching proposals using
infographics.
Hands on Assignments
Participants will be provided with weekly assignments to work
on live projects. These are mandatory assignments.
Weekly Assignment Submission.
1) Assignment
Web Development
Duration: 5 Hours
Learning Outcome
www.iimskills.com
Hands-on learning about Website Development.
Mastering various plugin.
Understanding Cpanel and how to manage it.
Technical understanding of server integration.
Tools Coverage
WordPress theme
Web Hosting
Various WordPress Plugins
Domain Registration or Migration (in case of an existing domain)
Social Media Marketing
2) Assignment
Duration: 10 Hours
www.iimskills.com
Learning Outcome
Build effective Social Media Pages.
Auto Scheduling for Social Sharing.
Micro-Blogging at Twitter.
Introduction to Facebook Ads
Tools Coverage
Buffer
Facebook Ads
TweetDeck
Social Media Listening Tools
3) Assignment
SEO Search Engine Optimization
Duration: 15 Hours
www.iimskills.com
Learning Outcome
Analyzing Low, medium and high competition keywords.
Developing Local Pages SEO.
User targetting at Mobile.
Earning Back Links.
Social Book Marking.
Broken Link detection and repairing it.
Tools Coverage
Uber Suggest
Google Keyword Planner
Rank Watch
SERP Rank Checker
Google My Business
Various Social Book Marking Sites
www.iimskills.com
4) Assignment
Duration: 30 Hours
Learning Outcome
Content Development
Write Better Quality Content Which Ranks faster at Search Engines.
Picking up right short and long tail keywords.
Build Pro Skills in your niche.
Do’s & Don’t of Content Marketing.
Competition Analysis
Build Strong Command on all Content Creation Tools.
Tools Coverage
www.iimskills.com
Google Keyword Planner, Answer the public, Uber Suggest
Keywordtool.io
WordCount.net
Small SEO Tool
Plagiarism Detector
Grammarly
INTERESTED?
Talk To Advisor
+91 9211099503
www.iimskills.com
CWMC EXAM DETAILS
You need to complete all the lectures to clear the examination through live or recorded
classes.
Examination will be done online as per your convenience post successful completion of your
assignments and training.
Number of Question
20 Questions
Exam Duration
30 Minutes
Question Types
Objective
Maximum Marks
50 Marks
Attendance in Live Class
70%
Exam Location
Online
www.iimskills.com
PLACEMENT PROCESS
Post successful completion of the course participants will be provided with end to
end placement service with the help of our dedicated placement cell.
Our strong presence at Global Level influence various companies to approach us
for their hiring needs. Our placement team plays an important role for scheduling
your interviews, getting your resume screened & shortlisting your profiles.
We have also partnered with various jobs consultants who are seeking right
content writers across the world.
On the other side..
Content Writers are frequently approached for work from home opportunities &
doing freelance for start up and solopreneurs. Our students are proficient to grab
these works with the help of PRO skills which they learn in CWMC Course.
www.iimskills.com
PARTICIPANTS WORKS AT:
and many more
www.iimskills.com
COURSE SCHEDULE
Weekdays Batch
Weekend Batch
Tues & Thurs 8:00 PM - 10:00 PM
Sunday 10:00 AM - 2:00 PM
Batch Options Training Days Timing
Get Latest Batch Details at www.iimskills.com
REGISTRATION FEES
Course Fee: INR 11,900 + Taxes
Interested?
Call us: +91 9211099503 or Write us: info@iimskills.com
www.iimskills.com

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Content Writing Master Course

  • 1. CONTENT WRITING MASTER COURSE (CWMC) IIM SKILLS www.iimskills.com 4 Weeks of Live Online Classroom Training
  • 2. www.iimskills.com Course Features 16 Hours Live Lectures 60 Hours Practical Assignments Global Accreditation Certification 24*7 Online Discussion Forum Lifetime Access For Latest Content & Class Recordings Tools Worth 35k absolutely free For Lifetime Global Placement Support Through Dedicated Placement Cell Freelance Opportunities
  • 3. www.iimskills.com Who Should Participate STUDENTS Working Professionals Businessmen & Entrepreneurs Marketers/Digital Marketers Bloggers, Content Writers Retired, Housewives, Aspiring College Dropouts Our CWMC Course is specially designed for: www.iimskills.com
  • 4. COURSE CONTENT www.iimskills.com 12 Basic To Advance Modules Web Development UIUXDevelopment IntroductiontoContentWriting KeywordResearchNicheContentWriting Explore Tools To W rite Better PlagiarismDetector EmailAutomation GoogleLocalPages SocialMedia MarketingSocialMediaTools How To M ake M oneyThrough ContentW riting
  • 5. www.iimskills.com MODULE CONTENT WEB DEVELOPMENT Importance of WordPress Website. Setting Up WordPress Account. Web Hosting. Content Delivery Network Setup. Setting Up Plugins. HTTPS Secure Server Set up. Basic Technical Understanding. UI UX SET UP Understand the psychology behind your web traffic. Creating killing landing pages which attract users.
  • 6. www.iimskills.com Using Landing Page Creators. Setting up Accelerated Mobile Pages. Identifying UI UX Experience of your website or blog. Introduction to Content Writing Types of Content Writing (Article, Blog, E-Books, Press Release, Newsletters Etc) Exploring Content Publication Channels. Distribution of your content across various channels. Keyword Research What is Keyword Planner?
  • 7. www.iimskills.com How to use Keyword Planner. (Google Ad Words, 3rd party tool) Types of Keyword. (Short & Longtail) Selection of Keywords. Understanding competitive Keywords. Analysing market competition before starting. CONTENT NICHE DEVELOPMENT Exploring topics you can write about. Understanding what people want to read. Creating Influential Content using storytelling. Why people click on your content? Using infographics and custom pictures (How to create)
  • 8. www.iimskills.com How to write more. Building up your Personal Brand. HOW TO USE CONTENT WRITING TOOLS Avoiding Grammar mistakes without having great writing skills. Using Internet tools to check writing Quality. What is the content length strategy? What is Content Engagement? Making People Read. PLAGIARISM DETECTOR
  • 9. www.iimskills.com What is Plagiarism? How to avoid writing plagiarism content. How to appeal to Google or search engines if penalised. Exploring online tools to check duplicate content. Growth Hacking using the content. EMAIL AUTOMATION How to capture leads for subscribers. Setting up contact form 7. Setting up 3rd party Email Marketing Tools. Setting up automation. GOOGLE MY BUSINESS
  • 10. www.iimskills.com What is Google Local Pages? How to set up Google Local Pages. Multiple locations set up. SOCIAL MEDIA PRESENCE Creating Social Media Pages. Setting up Social Media Sharing buttons at Website. Most known Social Media Do’s and Don’t. SOCIAL MEDIA TOOLS What is Social Media Listening Tools? Practice at Social Media listening tools.
  • 11. www.iimskills.com How to use 3rd party tools to auto post. Quick Hacks for content engagement. HOW TO MAKE USING CONTENT WRITING SKILLS How to Monetise Your Writing Skills. What is ideal pricing for content work? How to approach industry to grab freelance work or work from home opportunities. Creating eyes catching proposals using infographics.
  • 12. Hands on Assignments Participants will be provided with weekly assignments to work on live projects. These are mandatory assignments. Weekly Assignment Submission. 1) Assignment Web Development Duration: 5 Hours Learning Outcome www.iimskills.com
  • 13. Hands-on learning about Website Development. Mastering various plugin. Understanding Cpanel and how to manage it. Technical understanding of server integration. Tools Coverage WordPress theme Web Hosting Various WordPress Plugins Domain Registration or Migration (in case of an existing domain) Social Media Marketing 2) Assignment Duration: 10 Hours www.iimskills.com
  • 14. Learning Outcome Build effective Social Media Pages. Auto Scheduling for Social Sharing. Micro-Blogging at Twitter. Introduction to Facebook Ads Tools Coverage Buffer Facebook Ads TweetDeck Social Media Listening Tools 3) Assignment SEO Search Engine Optimization Duration: 15 Hours www.iimskills.com
  • 15. Learning Outcome Analyzing Low, medium and high competition keywords. Developing Local Pages SEO. User targetting at Mobile. Earning Back Links. Social Book Marking. Broken Link detection and repairing it. Tools Coverage Uber Suggest Google Keyword Planner Rank Watch SERP Rank Checker Google My Business Various Social Book Marking Sites www.iimskills.com
  • 16. 4) Assignment Duration: 30 Hours Learning Outcome Content Development Write Better Quality Content Which Ranks faster at Search Engines. Picking up right short and long tail keywords. Build Pro Skills in your niche. Do’s & Don’t of Content Marketing. Competition Analysis Build Strong Command on all Content Creation Tools. Tools Coverage www.iimskills.com
  • 17. Google Keyword Planner, Answer the public, Uber Suggest Keywordtool.io WordCount.net Small SEO Tool Plagiarism Detector Grammarly INTERESTED? Talk To Advisor +91 9211099503 www.iimskills.com
  • 18. CWMC EXAM DETAILS You need to complete all the lectures to clear the examination through live or recorded classes. Examination will be done online as per your convenience post successful completion of your assignments and training. Number of Question 20 Questions Exam Duration 30 Minutes Question Types Objective Maximum Marks 50 Marks Attendance in Live Class 70% Exam Location Online www.iimskills.com
  • 19. PLACEMENT PROCESS Post successful completion of the course participants will be provided with end to end placement service with the help of our dedicated placement cell. Our strong presence at Global Level influence various companies to approach us for their hiring needs. Our placement team plays an important role for scheduling your interviews, getting your resume screened & shortlisting your profiles. We have also partnered with various jobs consultants who are seeking right content writers across the world. On the other side.. Content Writers are frequently approached for work from home opportunities & doing freelance for start up and solopreneurs. Our students are proficient to grab these works with the help of PRO skills which they learn in CWMC Course. www.iimskills.com
  • 20. PARTICIPANTS WORKS AT: and many more www.iimskills.com
  • 21. COURSE SCHEDULE Weekdays Batch Weekend Batch Tues & Thurs 8:00 PM - 10:00 PM Sunday 10:00 AM - 2:00 PM Batch Options Training Days Timing Get Latest Batch Details at www.iimskills.com
  • 22. REGISTRATION FEES Course Fee: INR 11,900 + Taxes Interested? Call us: +91 9211099503 or Write us: info@iimskills.com www.iimskills.com