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Setting Product Strategy
What are the characteristics of products, and how
do marketers classify products?
The customer will judge the offering by three basic elements:
1) Product features and quality
2) Services mix and quality
3) Price
Product features and
quality
Services mix and quality
Price
Product Classification
Classification and charecteristic of product
Classification and charecteristic of product
Classification and charecteristic of product
Classification and charecteristic of product
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Classification and charecteristic of product