Андрей Стеля – Designer в Provectus | Reinvently Mobile Agency!

1. Make Your Service
Great Again
A N D R E Y S T E L Y A

2. Andrey Stelya
Designer
2012
2018

3. !
!
!
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

4. design
UI. UX.PRODUCT.
SERVICE.
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

5. Tangible
Long-term stored
Constructed
Easily copied
Intangible
Perishable
Researchable
Difficult to copy
Product Design Service Design
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

6. A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N
definition and orchestration of products,
communications, interactions, operations, culture,
and structure of an organization.
Service Design

7. Customer
Staff Business
EMPATHY
TRIANGLE
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

8. RESEARCH JOURNEY IDEATION STORYBOARD
SERVICE
BLUEPRINT
TOUCHPOINTS
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

9. Service Design Stairway
Narrative
Scenarious &
Storyboards
Value
Value Promise
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N
Touchpoints
Service Slices
Time
Customer
Journey Map

10. JOURNEY
STAGES
KEY MOMENTS
FEATURES
TOUCHPOINTS
REQUIREMENTS
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

11. Just Do It
Lead
Collaboration
Facilitator
Define
the vision
Storyteller
Orchestrate
Experiences
Conductor
Deliver
Results
Designer
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

12. A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N
SALES
UX
OPS.
SUPP.
CX
FIN.

13. Know More
This is Service Design Thinking
Service Design from Insight to Implementation
Service Design for Business: A Practical Guide to Optimizing the Customer Experience
Designing for Interaction (Chapter on Service Design)
Books
Udemy, Online
Coursera, Online
London College of Communication, Online
English4IT, Odessa, UA
Courses
A N D R E Y S T E LYA | M A K E Y O U R S E R V I C E G R E A T A G A I N

14. Andrey Stelya
Designer at Provectus | Reinvently