1. Saiful Hidayat is the AVP of IT Service Strategy at PT. Telekomunikasi Indonesia. 2. The document discusses the transformation of industries through digitalization and the explosion of broadband connectivity. Things are evolving rapidly through communication technologies. 3. It also discusses e-commerce in Indonesia and how to start an online store or marketplace, including building infrastructure for payments and distribution. Key factors for success include a good product, marketing strategy, and customer service.

1. Saiful Hidayat
AVP IT Service Strategy
Directorate of Information Technology
PT. Telekomunikasi Indonesia
Bogor, 30-1-2009

2. My Profile
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3. Outline

4. Industry Going Through Significant
Transformation
2.
1.
Explosion
Digitalization
of
of
Broadband
Practically
Everything
3. Things Are Getting Smarter…A
Lot Smarter…Really, Really Fast

5. Evolution of Communication and Devices
Multimedia Communication
Single Mode Communication
Before to Today Today to Tomorrow
softphone
TELEPHONY INTERNET
iPhone
MULTIPLAY

7. Evolusi WEB

8. Communication – Conversation – Collaboration – Community - Commerce

9. Peran Teknologi Informasi :
Transformasi Kapabilitas
(unleash, democratize, empower)
Flexibility
Speed
Adaptibility of Change
Real-time process
Freedom:
Knowledge Cost Efficiency
Sharing Media Transaction, Energy, &
Time, Place, Operational
Form
Creativity Coverage
Open Collaboration Borderless
on new ideas

10. Perubahan Paradigma Ekonomi
industry & ICT / knowledge
based economy
infrastructure
based
paradigma bisnis :
paradigma bisnis :
ide, intellectual
modal ekonomi
capital & kreativitas
& pasar

11. Outline

12. Profile ICT di Indonesia

13. Indonesia Internet Users : # 5
in Asia
Source : internetworldstats.com
10.5% 1150%

14. Broadband is a major Driver of
the Economy

15. Multiple Places access

16. Intense Usage Among User

17. Millennial =New Digital Native
Will Grow

18. Outline

19. Definisi e-Commerce
Definsi
Online Shoping = Belanja menggunakan Internet melalui Web Site e-Commerce
Proses Perdagangan Elektronik baik yang bersifat B2C (Busniness to Consumer) ataupun
B2B (Business to Business)
Manfaat
Proses
Biaya penjualan dan logistik yang lebih
Presentasi electronis (Web site) untuk
murah
produk/layanan
Pemesanan secara langsung dan Barang tidak dapat dijarah secara fisik
tersedianya tagihan
Otomasi account Pelanggan secara aman Pengurangan biaya administrasi
(baik nomor rekening maupun nomor
Kartu Kredit)
Kecepatan dan ketepatan pembayaran
Pembayaran yang dilakukan secara
Langsung (online) dan penanganan
transaksi Meningkatkan pelayanan langsung
kepada pelanggan (tanpa pihak ke 3)
Pengiriman barang/layanan

20. Basis e-Commerce
•Increase Efficiency
Benefit •Expand Market
(Content) •Flexibility
•Real time customer response
•Payment
Enterprise
Access Community
& Platform
•People Networks
•Coverage
•Culture & Mindset
•Speed
•Business Model
•Easy to use
•Knowledge
•Empowerment

21. Prinsip Bisnis Portal : e-Commerce

22. e-Commerce : Objectives
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23. Komponen Dasar Web Site e-
Commerce (Toko Elektronik)
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24. Bagaimana Memulai Toko Elektronik?
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25. Bagaimana Memulai Toko Elektronik?
Prebuilt Online Storefront
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26. Bagaimana Memulai Toko Elektronik ?
Shopping Cart Plug-ins
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27. Bagaimana Memulai Toko Elektronik ?
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28. Market Place : Bagaimana Memulai ?
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29. Market Place :
Komunitas : Bagaimana Memulai ?
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30. Mengoptimalkan Komunitas Market Place
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31. Membangun Market Place Platform
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32. Membangun Infrastruktur Pembayaran
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33. Program Promosi
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34. Social Network Promotion

35. Search Engine

36. Search Engine Optimizer : Example

37. Outline

38. Key To Succes
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40. Russian
Spanish
Japanese
Terima Kasih
Brazilian Portuguese
Thank You
Danke
Merci
!
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