It helps to know about development of the marketing concept.

1. Presentation Part

2. Name: ID:
Jashim Uddin Taslim BG173072249
Iftekhar Mahmud BG173072250

3. Production
Concept
Selling Concept
Product Concept
Marketing
Concept

4.  Consumer
Research
 Segmentation
 Targeting
 Positioning
 The process and tools
used to study
consumer behavior
Implementing the
Marketing Concept

5.  Consumer
Research
 Segmentation
 Targeting
 Positioning
 Process of dividing the
market into subsets of
consumers with
common needs or
characteristics
Implementing the
Marketing Concept

6.  Consumer
Research
 Segmentation
 Targeting
 Positioning
The selection of one or
more of the segments to
pursue
Implementing the
Marketing Concept

7.  Consumer
Research
 Segmentation
 Targeting
 Positioning
 Developing a distinct image for
the product in the mind of the
consumer
 Successful positioning includes:
 Communicating the benefits
of the product
 Communicating a unique
selling proposition
Implementing the
Marketing Concept

9. Segments must be
 Measurable
 Accessible
 Substantial
 Differentiable
 Actionable

12. eBay’s positioning: No
matter what “it” is, you
can find “it” on eBay!

13.  Product
 Price
 Place
 Promotion