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Pc committee deck for web 9 8-14
- 1. Presidents Conference 2014 Chair: Joe Bybel Vice Chair: Perry Miele
- 2. IFMA Vision “Providingour Member Community and industry partners the opportunity to enhance the consumer’s enjoyment of the foodservice choice”
- 3. IFMA Mission “Enablingour Member Community to focus on critical issues affecting their businesses and the industry”
- 4. IFMA 2020 StrategicImperatives Enhance Value of Consumer Foodservice Choice Consumers Operators Members Focus Supporting Initiatives Create New Consumer-Driven View of Foodservice Landscape -Foodservice Landscape -Foodservice Insights Library Champion Industry-Wide Effort to Improve Consumer Choice Co-Create Value Create Actionable Insights & Best Practices with Operators Through Demand-Creation and Supply-Chain Improvement Efforts Enable Members to Excel Given the New Basis of Competition -Consumer Planning Program -Operator Collaboration Model -Foodservice Category management -Foodservice Navigator -Performance Benchmarking -GS-1 Drive Learnings through Connectivity Forums -Presidents Conference -COEX -Marketing & Sales Leaders Forum -Gold & Silver Plate - Fundamentals -Operator Forums -Strategic Issues Series -Small/Mid Size Business -Washington Insights -Website -Industry Adoption Plan
- 5. Center of Insights Insights that drive strategy & execution Center of Best Practices Proven foodservice best practices Center of Connectivity Connect to share, learn and execute Consumer Planning Program C - S. Marshall VC – P. Gere FSnavigator C - D. Davis VC - R. Kirkpatrick FS New View of Industry C - D. Allison VC - R. Hepponstall Performance Benchmarking C – B. Shanley VC - TBD Small/Midsize Business C - M. Cannon VC - B. McClellan Category Management C – R. Ferranti VC – TBD Center of Innovation Excellence C - TBD VC - TBD Educational Foundation C – K. Schartner VC - J. Flood GS1 C - B. Shanley VC - L. Oberkfell Operator Collaboration Model C - K. Delahunt VC - D. Davis SCORE C - L. Kimura COEX C - M. Cannon VC - D. Rizley Foodservice Fundamentals C – J. Green Gold & Silver Plate C - F. Graves VC – R. Hepponstall Marketing & Sales Leaders Forum C - TBD VC – P. Gere Operator Forums C - K. Schartner VC – TBD Presidents Conference C – J. Bybel VC – P. Miele Strategic Issues Series C - J. Green Centers of Excellence 2014 COMMITTEE LEADERSHIP Washington Insights C - B. McClellan VC – TBD Membership C – TBD VC – TBD BOARD LEADERSHIP Audit C – B. Shanley VC – K. Delahunt Compensation C – L. Kimura VC – R. Ferranti Awards C – R. Ferranti VC – TBD Strategic Plan C – L. Kimura Governance C – L. Kimura VC – R. Ferranti
- 6. Presidents Conference Objective: Create a conference that provides Senior Leaders/Management relevant and actionable strategies in a connectivity forum with senior distributor and operator personnel to build business. Positioning Statement: For members Presidents/Senior Leadership wanting critical (target) market insight and top-to-top interaction with senior foodservice (need) channel partners, the “by-invitation” Presidents Conference provides them with relevant, actionable and strategic information in a unique top-to-top, open learning environment. (point of differentiation)
- 7. Goals: Presidents Conference • Attendance Revenue: $ +7% • Sponsorship Revenue: $ +1% • Distributor Attendance: +5% • Operator Attendance: 100 • Broker Attendance: +5% • Total Paid Attendance: +6% Strategies: • Establish committee to set direction and support execution • Build off 2013 program and “Foodservice 2020 Strategic Imperatives.” Evidence progress on industry-wide initiatives • Build and execute integrated marketing plan • Link to OCM/FCM, CPP, FSN, New View and all IFMA Connectivity forums • Assess results. Provide recommendation for 2015 program
- 8. Presidents Conference CommitteeMembers: Joe Bybel Ventura Foods Chair Perry Miele Nestle Vice Chair Jennifer Bestafka Keurig Green Mountain Deanna Brady Hormel Mike Cannon Surlean Foods Peter Cokinos Grecian Delight Kevin Delahunt Sargento Marc Desmarais Idahoan Bob Elliot Nestle Professional John Flood Wayne Farms Larry Gertsakis Nestle Professional Lisa Kermizis-Abraham Bigelow Tea Kenya Klabzuba Par-Way Tryson Bill McCullough Ventura Barbara Powell Azar Nut Herb Ring Hershey David Rizley SCA Tissue Michael Rutt Dakota Growers Pasta Kathleen Schartner Farmer Brothers Jim Schywstell Pinnacle Foods Group Malcolm Simmonds Simplot David StoneburnerRuiz Foods Mike Villano Basic American Foods Bill Day (IFDA Co-chair) Sysco John Lehmann IFMA Liaison
- 9. Tactics Presidents Conference Strategy: Establish committee to set direction and support execution Who When Done Select Chair and Vice Chair IFMA w/o 1/6 w/o 2/1 Identify prospective committee members IFMA w/o 1/27 w/o 2/10 Review prospective committee members and preliminary deck with Chair & Vice Chair Vice Chair IFMA w/o 2/10 w/o 3/17 Internal review for strategic alignment IFMA w/o 2/3 w/o 2/3 Chair invites prospective committee members (as they agree let them know when first when first conference call is) JL w/o 2/4 w/o 2/4 Finalize committee JL w/o 2/11 w/o 2/24 Coordinate first committee meeting and send out preliminary deck (preread) JL w/o 2/18 w/o 2/11 Hold first committee meetings to review and finalize deck, and set calls Committee w/o 2/25 w/o 3/27
- 10. Tactics Presidents Conference Strategy: Build off 2013 program and “Foodservice 2020 imperatives.” Evidence progress on industry-wide initiatives Who When Done Ideation session-Key Issues & Opportunities Committee w/o 2/25 w/o 3/28 Draft agenda Committee w/o 4/15 w/o 3/18 Identify speakers, panelists and moderators Committee w/o 5/5 w/o 9/8 Create agenda from base content Committee w/o 5/12 w/o 6/9 Develop flow document Committee w/o 7/14 w/o 8/4 Specify room setup, F&B and AV requirements Committee w/o 9/22 Finalize agenda IFMA w/o 9/22 Set and execute prep schedule for speakers, panelists and moderators IFMA w/o 10/1 Secure PPT’s, videos, etc. IFMA w/o 10/1 Finalize Scripts IFMA w/o 10/1 Conduct rehearsals IFMA 11-3/4
- 11. Tactics Strategy: Buildand execute integrated marketing plan Who When Done Develop Communication plan, including all electronic, printed , web and personal communications outlined IFMA w/o 2/15 w/o 6/1 Draft creative brief for overall conference w/agency IFMA w/o 4/1 w/o 6/23 Synchronize with content development IFMA Ongoing Ongoing Save the date email-Target All IFMA w/o 4/15 w/o 6/23 Website update including call for nominations IFMA w/o 4/18 w/o 6/23 Define targets Committee w/o 6/16 w/o 6/16 Email w/conference highlights/ Registration Opens IFMA w/o 6/16 w/o 6/23 Monitor and report status of communications plan and registrations IFMA Ongoing Ongoing Conference highlight Mailer IFMA w/o 9/22 Follow-up calls by committee to operators that received invitations Committee w/o 9/29 IFMA & Committee calls to members IFMA & Committee w/o 8/12 w/o 8/12 Presidents Conference
- 12. Tactics Presidents Conference Strategy: Build and execute integrated marketing plan-Sponsorships Who When Done Determine Sponsorship opportunities TD,JL w/o 5/5 w/o 6/2 Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 5/19 w/o 6/9 Sponsorship Sell Sheet sent out TD, FM w/o 5/26 w/o 6/23 Submit Final List to Marketing and Event Management TD w/o 8/22 Tactics Strategy: Link to OCM/FCM, CPP, FSN, New View and all IFMA Connectivity forums Have member of PC committee make mention of conference on other calls Who When Done Have member of other committees make mention on PC calls Ongoing Ongoing IFMA make ‘call outs’ of ‘significant’ events on calls Ongoing Ongoing IFMA include connectivity materials with meeting agenda/reminder Ongoing Ongoing
- 13. Tactics Strategy: Assessresults Presidents Conference Who When Done Complete post conference survey JL/TS w/o 10/6 w/o Prepare conference survey results Committee w/o 11/17 w/o Committee evaluation (Post conference call) & 2015 recommendations Committee w/o 11/17 w/o IFMA internal review IFMA w/o 11/17