Fashion online shopping gives the maximum contribution in e-commerce sector. Industry leaders predict the Indian e–commerce industry might clock in compound annual growth rate (CAGR) of more than 35% to cross $100 billion by the end of the decade. 41% of the Indian online shopping crowd engages with E-Commerce through mobile devices. According to Mary Meeker’s 2015 Internet Trends report, Indian shoppers ranks on top when adopting e-commerce through mobile devices. China comes second at just under 35% followed by UK at 20%.

1. Emerging Smartphone
Generation
The new Mantra: “Mobile First”

3. Fashion online shopping gives the maximum contribution
in e-commerce sector.
Industry leaders predict the Indian e–commerce industry
might clock in compound annual growth rate (CAGR) of
more than 35% to cross $100 billion by the end of the
decade.
Other, $14
Billion
Fashion, $6
Billion

4. Internet Users :
 41% of the Indian online shopping crowd
engages with E-Commerce through mobile
devices.
 According to Mary Meeker’s 2015 Internet
Trends report, Indian shoppers ranks on top
when adopting e-commerce through mobile
devices. China comes second at just under 35%
followed by UK at 20%.

5. Smartphone Users :
 64% users will be using smartphones, tablets and
other mobile internet devices for emails ,social media
and shopping.
 Over 200 million smartphones in distribution across
the nation.
 Mobile internet users could increase to over 213
million.
 India (Currently ranked 3rd ) will beat US as the
second largest smartphone market in the world. US
(Currently ranked 2ND ) holds only 15% engage with
e-commerce portals through mobile devices. China
dominates with a whopping 500 million smartphone in
distribution.

6.  Responsive Design
 The success of mobile engagement
is the responsive design.
It Builds up a responsiveness into
websites and application
 The content will be displayed in a user
friendly format irrespective of the
devices .

7.  Segment Mobile Users
 Most mobile online shopping customers are
Younger , Rich and Niche group.
 Marketers must generate content that is highly
engaging and targeted.

8. • Connecting with other Channels
 Developing interactions on social media through
emails helps get engaged and updated.
 Mobile-friendly sites and links makes
enagagement more easier

9. Thank You
Follow us at