Deliverability Is the Root to your Growing Email Tree. Without deliverability any effort you put in your campaigns are useless. Campaigns that miss inbox fail to generate ROI. Over 70% of undelivered campaigns are due to poor deliverability.

2. Deliverability Is the Root to your
Growing Email Tree
 Without deliverability any effort you put in your
campaigns are useless.
 Campaigns that miss inbox fail to generate ROI.
 Over 70% of undelivered campaigns are due poor
deliverability.

3. What is Sender reputation?
 Sender Reputation is an indication of the authenticity
 Authentication allows ISPs to recognize and validate
your emails when delivered to the user.
 Sender reputation is broadly classified into two
categories;
 Domain Reputation
 IP Reputation

4. Domain Reputation
 Domain reputation comes foremost in ensuring good
deliverability.
 Having poor domain reputation guarantees that
campaigns will never see the inbox.
 Poor mailing practices can lead to the degradation of
your domain’s reputation:
 Bad list hygiene
 Too many mails
 Inappropriate, non-segmented content

5. IP Reputation
 IP reputation contributes equally to destroying sender
reputation.
 IP addresses indicate origin of mail stream.
 Practices that could affect your IP reputation:
 Generating many spam complaints on your campaigns.
 Residing in an IP pool infested with spammers &
forgers.

6. Deliverability drives ROI
 Poor deliverability means your campaigns never come
to the attention of your audience.
 When no one has viewed your campaigns you get zero
opens, zero clicks and ultimately zero ROI.
 Poor deliverability is the root cause of the
ineffectiveness of your email campaigns.

7. Measures to Improve Deliverability
 Authenticate your domains with DKIM & SPF and
always follow CAN SPAM policies.
 Use opted-in mailing lists to target your
campaigns. Purchased lists never guarantee clean
and valid email addresses.
 Use segmentation and user profile history to
deliver relevant and engaging campaigns.

8. Thank You
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