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T H E B 2 B PA RT N E R O F C H O I C E
The Case for LinkedIn:
Your B2B Partner of Choice
1
B2C is fundamentally different from
B2B
2 LinkedIn’s strengths are uni...
Reasons B2B is
Different From
B2C
4
Let’s Compare Two Iconic Brands: Coca-Cola and IBM
Selling soda and selling servers is fundamentally different
CLOUD SERVE...
SIMPLE COMPLEX
The B2B Buying Process Is Much More Complex
You buy Coca-Cola when you feel thirsty, you hire IBM after ext...
EXPERTISE
To Manage Complexity, Buyers Look To Experts
You buy Coca-Cola because you like the brand, you buy IBM because y...
That Expertise Needs To Reach Targeted Audiences
Anyone is qualified to buy a can of Coca-Cola, very few individuals can h...
Targeted Audiences Are Valuable & In High Demand
IBM’s audience is much smaller but has much greater purchasing power4
85,...
The right data can help you
manage B2B’s complexity
LinkedIn Offers The World’s Most Valuable B2B Data
It’s a win-win: advertisers and members both benefit
Industry
Function
...
Ways to Succeed
Using LinkedIn’s Data
Set
4
Buying Journey: Use Data To Identify Your Buyer
Companies that build personas are 2.4X more likely to exceed revenue goals1
Expertise: Use Data To Understand Buyer’s Needs
7-10 pieces of content are consumed before the buying decision is made2
Of...
Reach: Use Data To Target The Right Buyers
We reach two out of every three professional globally3
Professionals on LinkedI...
Value: Use Data To Prove Ad Effectiveness
Cost Per Lead for Sponsored Content is 28% less than Google AdWords
60%
26%
39%
...
No Other Partner Checks All The Right Boxes
Our competitors can’t offer this to agencies
Partner Professional Data Busines...
Resting Our Case
The Case for LinkedIn:
Your B2B Partner of Choice
1
B2C is fundamentally different from
B2B
2 LinkedIn’s strengths are uni...
LinkedIn - Your B2B Partner of Choice
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LinkedIn - Your B2B Partner of Choice

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B2B marketing can be very different from B2C. The buying process is more complex and requires expertise and targeted audiences. LinkedIn is uniquely positioned to help your agency succeed in the B2B marketing space.

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LinkedIn - Your B2B Partner of Choice

  1. 1. T H E B 2 B PA RT N E R O F C H O I C E
  2. 2. The Case for LinkedIn: Your B2B Partner of Choice 1 B2C is fundamentally different from B2B 2 LinkedIn’s strengths are uniquely suited to B2B 3 LinkedIn makes it easy for agencies to succeed in B2B
  3. 3. Reasons B2B is Different From B2C 4
  4. 4. Let’s Compare Two Iconic Brands: Coca-Cola and IBM Selling soda and selling servers is fundamentally different CLOUD SERVERSSODA
  5. 5. SIMPLE COMPLEX The B2B Buying Process Is Much More Complex You buy Coca-Cola when you feel thirsty, you hire IBM after extensive research1
  6. 6. EXPERTISE To Manage Complexity, Buyers Look To Experts You buy Coca-Cola because you like the brand, you buy IBM because you trust the brand 2 ENTERTAINMENT
  7. 7. That Expertise Needs To Reach Targeted Audiences Anyone is qualified to buy a can of Coca-Cola, very few individuals can hire IBM 3 MASS REACH TARGETED REACH TARGETED BUYER
  8. 8. Targeted Audiences Are Valuable & In High Demand IBM’s audience is much smaller but has much greater purchasing power4 85,000,000 34,000$200,000 $20,000,000 Moms Chief Information Officers Purchasing Power Audience Size
  9. 9. The right data can help you manage B2B’s complexity
  10. 10. LinkedIn Offers The World’s Most Valuable B2B Data It’s a win-win: advertisers and members both benefit Industry Function Company Company Size Occupation Seniority Title Geo Connections Group Membership LIN K E D IN M E M B E R D ATA
  11. 11. Ways to Succeed Using LinkedIn’s Data Set 4
  12. 12. Buying Journey: Use Data To Identify Your Buyer Companies that build personas are 2.4X more likely to exceed revenue goals1
  13. 13. Expertise: Use Data To Understand Buyer’s Needs 7-10 pieces of content are consumed before the buying decision is made2 Offshore Drilling Climate Change Reserves Energy Efficieny Energy Conservation Renewable Energy Sustainable Energy Smart Metering Smart Grid Energy Audits Oil & Energy Engagement Clicks + Likes + Comments + Shares Information Technology and Services Computer Software Telecommunications Marketing & Advertising Financial Services Industry Senior Director Manager VP Entry Seniority
  14. 14. Reach: Use Data To Target The Right Buyers We reach two out of every three professional globally3 Professionals on LinkedIn 2.8M Decision Makers 940,000 Opinion Leaders 1.6M Mass Affluent 260,000 C-Level Executives 300,000 IT Decision Makers
  15. 15. Value: Use Data To Prove Ad Effectiveness Cost Per Lead for Sponsored Content is 28% less than Google AdWords 60% 26% 39% 26% 18% 27% 28% LinkedIn (A) DSP (B) Publisher (C) Publisher (D) Network (E) Publisher (F) Publisher Percentage Delivered to SMBs 4
  16. 16. No Other Partner Checks All The Right Boxes Our competitors can’t offer this to agencies Partner Professional Data Business Context Newsfeed Products LinkedIn ✓ ✓ ✓ Facebook ✓ Twitter ✓ NYTimes ✓ WSJ ✓ Dun & Bradstreet ?
  17. 17. Resting Our Case
  18. 18. The Case for LinkedIn: Your B2B Partner of Choice 1 B2C is fundamentally different from B2B 2 LinkedIn’s strengths are uniquely suited to B2B 3 LinkedIn makes it easy for agencies to succeed in B2B
  • KKiswoto

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    Jul. 18, 2019
  • alexanderjunior76

    Nov. 29, 2018
  • psmahesh1982

    Dec. 2, 2017
  • cunniet1

    Jan. 6, 2017

B2B marketing can be very different from B2C. The buying process is more complex and requires expertise and targeted audiences. LinkedIn is uniquely positioned to help your agency succeed in the B2B marketing space.

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