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iContact & Email on Acid - Email Design Essentials

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iContact email marketing and Email on Acid email render testing team up to discuss common email design questions, how to optimize your email templates, and optimize for the inbox.

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iContact & Email on Acid - Email Design Essentials

  1. 1. Q&A: Email Design Essentials - Your Questions Answered with Lauren Harold and John Thies
  2. 2. BEFORE WE BEGIN… Audio Issues? Let us know by typing a message into the questions box. Questions? We’ll address them during Q&A in the order received. Want the Recording? We’ll send a link to your email address within 2-3 business days. © 2016 iContact LLC. All Rights Reserved.
  3. 3. PRESENTED BY: Lauren Harold is Manager of Strategic Services at iContact. Lauren combines her love for marketing and extensive experience in account management to help iContact's customers create beautiful, effective email marketing campaigns that increase engagement, ROI and overall conversions. Lauren Harold John Thies is the CEO and Co-Founder of Email on Acid, a service that gives email marketers a preview of how their emails are displayed in the most popular email clients and mobile devices. He resides in Denver, Colorado with his wife and son. When he isn’t working he’s either on the golf course or snowboarding in the fresh Colorado powder. John Thies © 2016 iContact LLC. All Rights Reserved.
  4. 4. How can marketers use animation effectively?01. QUESTION
  5. 5. Animated GIFS
  6. 6. NOT supported in Outlook 2007, 2010, 2013, 2016 for Windows First frame should include crucial info & CTA Animated GIFS [continued]
  7. 7. CINEMAGRAPHS
  8. 8. 26% GIF emails increase a click through rate up to
  9. 9. v VIDEO FALLBACK
  10. 10. How many products should be included in email? What number is too much? 02. QUESTION
  11. 11. IT DEPENDS…
  12. 12. What are the top 5 best CTA Practices? 03. QUESTION
  13. 13. Size MATTERS
  14. 14. How MANY?
  15. 15. v COLOR and Call-to-Action
  16. 16. Clarity TOPS Cleverness
  17. 17. CTA Placement
  18. 18. What are bulletproof buttons and why use them? 04. QUESTION
  19. 19. Bulletproof BUTTONS
  20. 20. How has mobile influenced email layout? 05. QUESTION
  21. 21. Single COUMNS
  22. 22. DIRECT, to the point
  23. 23. Use of BIGGER Fonts
  24. 24. Why does email look different in different clients and how can marketers ensure their emails look great across all of them? 06. QUESTION
  25. 25. v NO Email Standards
  26. 26. v 80% of emails are deleted if they don’t render correctly of those people will unsubscribe DID YOU KNOW… 30%
  27. 27. ALWAYS Test before you Send
  28. 28. What are the most common template trends and how can marketers ensure their templates don’t go stale? 07. QUESTION
  29. 29. SCALABLE
  30. 30. FLUID
  31. 31. RESPONSIVE
  32. 32. v THIS JUST IN…
  33. 33. FLUID-HYBRID
  34. 34. What’s a good text to image ratio? 08. QUESTION
  35. 35. AVOID using an all image design
  36. 36. Use roughly 500 CHARACTERS…
  37. 37. What are the best practices around social share buttons?09. QUESTION
  38. 38. Use them, but SPARINGLY
  39. 39. QUESTIONS? © 2016 iContact LLC. All Rights Reserved.
  40. 40. THANK YOU! © 2016 iContact LLC. All Rights Reserved.

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