1. Generation X, commonly abbreviated to Gen X, is the generation born after
the Western Post-World War II baby boom. Most demographers and
commentators use birth dates ranging from the early 1960s to the early
1980s. Gen X is the generation born after the Western World War II baby
boom describing a generational change from the Baby Boomers.
https://en.wikipedia.org/wiki/Generation_X
Born between 1965 and 1980, Gen Xers grew up in an era of emerging
technology and political and institutional incompetence. Watergate, Three
Mile Island, Bhopal, the Iranian hostage crisis, Iran-Contra and the Clinton-
Lewinsky debacles mark the emergence of this generation. Mimeograph
machines turned into high-speed copiers, faxes plodded from 30 minutes a
page to seconds, and heavy adding machines were replaced with handheld
calculators. Whereas computers were the size of whole buildings for the
Traditional Generation and whole rooms for Baby Boomers, the computer
now became a desktop appliance.
http://www.valueoptions.com/spotlight_YIW/gen_x.htm
2. Purpose comes after Bieber's take-me-back moment at the VMAs, weeping onstage. It's full of
motivational Bieb-talk about the realness of the Bieb-struggle. Purpose aims to present the
mature Bieber. The legacy artist, not the teen idol poster boy. The industry power player, not the
juvenile delinquent with a trail of fame and fortune-fueled foibles.
http://www.rollingstone.com/music/albumreviews/justin-bieber-purpose-
20151201#ixzz3wSTIMlad
3. 1. Differentiate the album by branding.
- Justin Bieber proves his growth on his 'Purpose‘ album.
The 21-year-old Canadian pop star spent the last couple
years running amok from Munich (where his pet monkey
was confiscated in 2013) to Miami Beach (scene of a
2014 DUI arrest) to Rio de Janeiro (that notorious brothel
visit). And although he survived with his health and
credibility intact, he’s in no position to gloat. On the
album, Justin sings a lot about faith, love and heartbreak,
but most notably, he is owning up to his mistakes,
reminding us, time and time again, that he is not perfect.
New man, fresh perspective, music that pops: That’s
where Purpose turns skeptics into born-again Beliebers.
5. Justin Bieber has broken a record previously held by The
Beatles with the release of his new album Purpose.
Seventeen of the Canadian singer and songwriter’s newly
released tracks have risen onto Billboard’s “Hot 100” list for
the week of Dec. 5. The achievement represents “the most
titles that any artist has placed on the chart in a single
week,” reports Billboard.
The Beatles’ earlier record had amounted to 14 songs on the list
on April 11, 1964, Billboard notes.
Justin Bieber’s latest album also topped the “Billboard 200” list of
most popular albums last week.
http://fortune.com/2015/11/24/justin-bieber-album-record/
6. 2. Persuade the target market to buy the
‘Purpose’ album for their children who are
Justin Bieber’s fans.
- Serve as their gifts for their children to make
them happy or as their reward for them etc.
3. Social media marketing
- Networking through social media (Facebook,
Twitter, Instagram etc.) will be of great help to
market the album because the target market are
not that outmoded when it comes to these kind
of marketing.
7. 4. Having promotional events.
- Doing such can grab attentions/interests from the
target market and can influence them to buy the
album. It could be a free shopping spree or a
free ticket concert or a trip to any place in the
Philippines etc.
8. 5. Advertise the album itself as the target
market can also relate with its songs.
His song “Mark My Words,” a slow, simple ballad, but it packs a big meaning. The song,
which he said is about his ex, Selena Gomez, is about not letting the person you love
the most out of your life even if you’re not together. Justin is telling her to wait for him
so he can show her exactly how much she means. The lyrics go hand-in-hand with
what Justin has been saying in recent interviews that he and Selena have to figure
themselves out if they ever want to get back together.
In his “I’ll Show You”, Justin is ready to show the world that he has changed. Yes, he’s
made mistakes, but he also hasn’t had a very normal life when he was a teen, growing
up in the spotlight and having his each and every move judged by critics.
On the other hand, his “Life Is Worth Living” definitely talks about how his faith got him
through his dark periods. In an interview with Complex, he said that his faith brought
him to a “whole other level,” and this song certainly shows that. He once again sings
that he isn’t “perfect,” but he’s “working on a better me” and that the only real person
that can judge him is God.
Lastly, the “Purpose” which is the heaviest song on the album as Justin pretty much
questions his entire existence. Once Justin confronts his demons and embraces his
faith, he realizes he’s been given the greatest gift: purpose. Justin ends the song with
a spoken word outro where he says that he’s only human and trying the best that he
can, but it isn’t always easy to make the right decisions.
