Here is Rheinallt Jones presentation on the iBeacon technology in museums for the Digital Innovation week.

1. Culture and heritage iBeacon
exploration - The partnership

2.  Amgueddfa Cymru - National Museum Wales is the
governing body responsible for 7 national museum sites
across Wales
 We house collections relating to Art, Natural Sciences,
History and Archaeology
 Partner with other national organisations as well as local
museums, archives and libraries
Amgueddfa Cymru
National Museum Wales

3.  Partnership between cultural heritage bodies in Wales
 Full of photographs, sound archives, videos, stories
 Accessible for anyone to contribute material
 Important platform for collaboration
Casgliad y Werin Cymru
People’s Collection Wales

4. People’s Collection Wales:
Technology and Innovation

5. right place, right time, right content
Locly is a content platform for creating and interacting with beacons
beacon creators
Create engaging
in-the-moment
experiences easily
with content
cards.
beacon users
Find and interact
with bite-sized
content that's
relevant to where
you are.
Locly uses
iBeacon
technology
Locly

6. Bluetooth LE:
What is it?
Bluetooth LE Devices
Transmit Small Packets
of Data
Which wakes
up its ‘listener’
to let it know
it’s there
2-3’
3-10M
70MWhich calculates your
proximity to the Beacon

7. Bluetooth LE:
What is it?
Types of Beacons
Estimote Kantakt Do it yourself
‘Coin’ kit

8. What is it?
Digital Six Sense / Mobile in Retail/
Context Awareness
Phones and tablets can see what they are close to.
It is low energy: your phone won’t lose batter and a beacon
battery can last for years.
It is cross-platform: all the major phone platforms have
Bluetooth LE capabilities

9. Hold on
Hasn’t this been done before?
Ah Yes, GPS
Take Bluetooth LE as an ‘extension’
of location technology:
•It is a lot like GPS however GPS uses
a LOT of battery.
•GPS doesn’t work very well once
you get inside, Bluetooth LE on the
other hand does.
GPS is a LOCATION technology
Bluetooth LE is a PROXIMITY technology.
Which means that even if the beacon
MOVES you’ll still be able to find it.

10. Stage 1 Proof of technological
concept: Do they actually work?
For Stage 1 of the project free to sue digital content from
both the NMW and PCW was brought dynamically into the
hands of those involved in the testing. The digital content
was already curated by the museum who patterned with
Locly to use their platform and iBeacon.
Show video:
http://youtu.be/ii_Na3AewKc

11. CONTENT CARDS
WHITELABEL
Standard
Video
Sound / Audio
Event Schedule
Quiz
Chat
Map
Widget
RSS
Web Page
Twitter
Facebook
Poll Feedback
Photos iTunes U
Content Card Templates

12. Locly
Content
Platform
Web
Interface
Mapped
Network
Folders
In-App Content
Creation
API Access
(SMTP, Twitter)

13. ‘Map Morgerig’ ibeacon heat spots

14. Beacon Learning Zones
Museum Room 1
A
A
A
A
A
A
Museum Room 2
A
A
A
A
A
A
A
Museum Room 3
A
AA
AA
A
A
A
A A
A
Using beacons for
ad-hoc group work
Using beacons
for content
structuring

15. beacon 1
‘For’ the Stirke
for
cards
for
cards
for
cardsA for
cards
A for
cards
A for
cards
A for
cards
beacon 2
‘Against’the Strke
against
cards
against
cards
against
cards
A against
cards
A against
cards
A against
cards
A against
cards
Using projects
in the classroom
Pupils move around to
view cards from multiple
beacons

16. A A A
A A A
Virtual Museum
classroom beacon
Key stage 2 Project
A
maths teacher
A
history teacher
maths
cards
maths
cards
maths
cards
maths
cards
maths
cards
maths
cards
A maths
cards
A maths
cards
A maths
cards
A maths
cards
A maths
cards
A maths
cards
Key stage 3 Project
history
cards
history
cards
history
cards
history
cards
history
cards
history
cards
A history
cards
A history
cards
A history
cards
A history
cards
A history
cards
A history
cards
Maths teacher arrives.
Pupils automatically
see the maths cards.
History teacher
arrives. Pupils
automatically see
the history cards.
Using projects in the
extended learning
environment
Teacher visiting museum
changes beacon
content

17. A1
Entry into
Beacon Region
A
2
Time spent
dwelling within
region
Distance / RSSI
Delta / Time
Interpreting Intent: Detecting Behavior Around Beacons
On ENTRY event On EXIT event
On DWELL time > 60 seconds event
On PROXIMITY distance = immediate
Combination Examples:
On PROXIMITY distance = immediate
+ on DWELL time > 120 seconds
+ on ENTRY count > 2 for repeat visits etc.
1
2
3
A3
Trigger different
events based on
proximity to beacon

18. Proof of Technological concept for the shared
iBeacon platform between V&A and National
Museum Wales
©PCW and Locly .

19. Developing a scalable solution for Digital
Culture and Heritage ibeacon broadcasting
• To investigate the technological solution for sharing iBeacon platform
and multiple API and App data feeds for access to digitize cultural
and heritage information through beacon enabled devices e.g. Smart
phones and Tablets.
• To investigate the possibility for users to use the same iBeacon platform
to access data both within the V&A and the National Slate Museum in
Wales.
• Investigate and explore scalable solutions that would allow further
culture and heritage data sources and partners to be
included/integrated to provide a seamless experience for end users
between culture and heritage organizations and service providers e.g.
Universal Culture and Heritage iBeacon APP and data access.

20. Project A
A
Visitor
A
1
2
3
4
5
6
9
8
cards cards
Place 1
cards
cards cards cards
1515
cards cards
Place 2
cards
cards cards cards
1515
cards cards
Place 3
cards
cards cards cards
1515
cards cards
Place 4
cards
cards cards cards
1515
Project B
cards cards
Place 1
cards
cards cards cards
1515
cards cards
Place 2
cards
cards cards cards
1515
Project C
Project D
White labelled
App restricted
to collections
B, C & D
Beacon
Locations
1-8
A
Teacher
B
A
Student
A
API
Access
Change the digital
and broadcasting
landscape from
theme and
editorial focus
publishing to an
‘omnipresent’
broadcasting
opportunity for
Culture and
heritage digital
content ready to
be engage by the
user when they
want to tune in
and participate
with the ibeacon
transmission

21. Browser for the real world
We can now deliver content and experiences to users
based on precise proximity to things in the physical world.
EventsRetail
Venues
Groups
Education
The internet
of things

22. There is NO OFFLINE
The physical world is the new digital channel
for Culture and heritage digital content

23. Contacts
Rheinallt.ffoster-jones@museumwales.ac.uk
Rheinallt Ffoster-Jones, People’s Collection Wales
Programme Manager, Tel: 07540881925
Dafydd.Jomes@museumwales.ac.uk
Dafydd James
Head of New Media at national Museum Wales
Tel: 02920573196
rhys@locly.com
Rhys Jones
CEO of Locly
Tel: 03333 44 00 50