Renato Rocha - IT & AUTOMATION WORKSHOP - PANEL 3: Disruptive technologies that will change aviation in the coming years

1. Renato Rocha – renato.rocha@ericsson.com
Head of Air Transport Monetization
Disruptive
Technologies
Changing Air Transport Business

2. Ericsson Internal | 2017-03-27 | Page 2
Disruptive or Sustaining
Technology
› Biometrics & Security
– Facial recognition
– Video Analytics and
surveillance
› Digital Transformation
& Passenger Relationship
– Dynamic digital signage
– Geolocation
› Proxy marketing
› Way-finding
– Chatbots
– Personalized
communication
– Self-service
› Big Data
& Internet of Things
– Smart sensors and analytics
to remotely inspect
and repair aircraft and
equipment in general
– Smart luggage &
luggage tracking
– Passenger flow
management
– Asset tracking
– Wearables

3. Ericsson Internal | 2017-03-27 | Page 3
Digital Security - Secure wireless networks that can operate business critical
applications
Flexible, cost efficient and unified enterprise networks that enables real time
collaboration and increased productivity
Interconnectivity - Horizontal data integration of business process across fixed and
wireless networks that can support real time collaborative decision making
A future proofed wireless network that can support new process and use cases
without compromising digital security
Connectivity - Ideally, one network for multiple purposes and any device (voice, data,,
media, surveillance, VR, asset tracking, etc)
Infrastructure enablers

4. Ericsson Internal | 2017-03-27 | Page 4
Business enablers
› Strategic partnerships
– Value-added technology
partners
(chatbots, mobile apps)
› Buy-in from
stakeholders based on
– Improved Operational
efficiency
– Enhanced Customer
experience
– New sources of revenue
› Ability to
monetize new
business
models
› Regulatory and
Business Environment
– Level of maturity by
region
– Macro economic
conditions

5. Ericsson Internal | 2017-03-27 | Page 5
Monetizing new business
opportunities
Accommodate
sophisticated
agreement decisions
& terms
Quickly try the
monetization of new
business models
Ease of integration to
airport IT ecosystem
Enable remuneration
of multiple players in
service value chain