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Xella – Steps towards a digitalXella Steps towards a digital
building world of tomorrow
BIMobject® LIVe
S F iSan Francisco...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Xella – well known brands f...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
BIM will change the
way you...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Internet affects your busin...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Some important fact about B...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Trend Digitalization
Early-...
Xella’s way to be prepared forXella s way to be prepared for
new business approach
ff t d b BIMaffected by BIM
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SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
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SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
10/201305-10/2013
03/2013
M...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Xella’s digital building in...
Worldwide digital cloud basedWorldwide digital cloud based
product ranges
Worldwide
digital cloud
based
product
ranges
Loc...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Digital objects – container...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Digital image of the produc...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Object description Manufact...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Be digital visible with you...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
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Local digital marketing underLocal digital marketing under
company guideline
Worldwide
digital cloud
based
product
ranges
...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Internet affects your busin...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Let's
t lktalk
about
BIM!
32
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
BIM a worldwide topic for a...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Company internet news
Plani...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Information towards custome...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Integration in Internet pre...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Integration in Internet pre...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Presence in portals for Bui...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Presence and information in...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Social media advertisement ...
Local technical services withLocal technical services with
digital customer advisory
Worldwide
digital cloud
based
product...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
From information on paper t...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Digital information custome...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Shifting processes in daily...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
The way of communication wi...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Daily use of BIManalytics f...
Digital on site support inDigital on site support in
execution
Worldwide
digital cloud
based
product
ranges
Local digital
...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Digital on site support for...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
Labeling with additional on...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
All digital product informa...
Lessons learned forLessons learned for
success in BIM
51
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
First steps and lessons lea...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
First steps and lessons lea...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
First steps and lessons lea...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
First steps and lessons lea...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
First steps and lessons lea...
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First steps and lessons lea...
SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP
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Xella BIMobject LIVe San Francisco

  1. 1. Xella – Steps towards a digitalXella Steps towards a digital building world of tomorrow BIMobject® LIVe S F iSan Francisco Thursday, 29th of October 2015 Markus Heße, Xella International GmbH, Duisburg
  2. 2. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Xella – well known brands for raw & building materials Xella Group (2014: Sales 1,273 m€, FTE 6.686) LIMEBUILDING MATERIALS DRY LINING SYSTEMS LIMEBUILDING MATERIALS DRY LINING SYSTEMS  Ytong and Hebel AAC blocks  Fermacell Gypsum fibre b d  Fels Lime  Silka Calcium Silicate blocks  Multipor Mineral Insulation boards  Hebel AAC elements boards  Aestuver Fire protection boards  Fermacell Cement-bonded  Fels Limestone  Hebel AAC elements drywall system boards 2
  3. 3. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP BIM will change the way you BIM enables you to create new sales communicate with your customers create new sales leads BIM is becoming mainstream BIM content is your business card towards the customer BIM is for manufacturersBIM creates more 3 marketing that pays for itself trust in your products
  4. 4. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Internet affects your business more and more – depending on materials you offerdepending on materials you offer Internet in the building industry - for (almost) everyone profitable Market survey August – October 2015 Tools Sanitary articles (visible, in front of the wall) strongly affected Electrical / Home automation Building materials (with exhibition relevance) less affected Building materials (with exhibition relevance) Building materials (without exhibition relevance) Sanitary articles (invisible behind the wall)Sanitary articles (invisible, behind the wall) Other 1 2 3 4 5 6 7 8 9 10 4 How strong the product areas are affected (1 less affected / 10 strongly affected) 1 2 3 4 5 6 7 8 9 10
  5. 5. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Some important fact about BIM and the challenges – NBS UK National BIM Report 2015challenges NBS UK National BIM Report 2015 83% 92% 95% 80% 100% 50% 20% 40% 60% 0% 20% We currently use BIM In one year's time we will use In three year's time we will use In five year's time we will useBIM time we will use BIM time we will use BIM time we will use BIM 77 % of participants 76 % of participants The designp p in the market investigation believes that BIM is the future of project 76 % of participants emphasize the need for digital product information by g community is looking to manufacturers to help in the creation and implementation 5 the future of project information y manufacturer and implementation of BIM
  6. 6. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Trend Digitalization Early-Stage collaboration will i i i t Trend Energy efficiency Buildings as key element to d ti Trend Urbanization Higher number of multi-family h i i b k t increase in importancereduce energy consumptionhomes in growing urban markets Increasing data collection & sharing (Building Info Modeling) Increasing awareness of energy consumption Urban population will grow by ≈3.5B people until 20501 ption g ( g g) Early supplier integration and stronger collaboration) p Buildings consume high amount of energy p p 67% of population will live in urban areas by 2050 Descrip Early stage collaboration with suppliers more important High comparability of different suppliers Increasing demand for energy saving materials Importance of insulation characteristics of building High demand for infrastructure Trend towards high-volume/ low-cost housing plications 6 supplierscharacteristics of building materials low cost housing Imp 1. Growth of 44% from 2010 until 2050 Source: World Urbanization Prospects: 2011 Revision Population Database; press research; Boston Consulting Group analysis
  7. 7. Xella’s way to be prepared forXella s way to be prepared for new business approach ff t d b BIMaffected by BIM 7
  8. 8. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 8
  9. 9. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 10/201305-10/2013 03/2013 Management attention “Buy this kind of software” First meeting with BIMobject and discussion about technical solution Market assessment towards “BIM trend or need?” Local and global Buy this kind of software 01-06/2014 01-12/2014 Decision making process and preparation of the first Xella BIM strategy Workshops technical and marketing together with BIMobject 04-05/2015 R i i f X ll BIM 01/2015 Fi t l ti f YtRevision of Xella BIM strategy in cooperation with BIMobject First solution for Ytong masonry walls presented on BAU2015 fair in Munich 09/2015 Ytong masonry unitization Creation Fermacell walls 9
  10. 10. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Xella’s digital building in the future Worldwide digital cloud based product ranges Local digital marketing under company guideline Local technical services with digital customer advisory Central E- Commerce services Digital on site support in logistic and execution Full chain software integration – invisible for our customers (SAP, CRM, XPPS, etc.) 10 g ( , , , )
  11. 11. Worldwide digital cloud basedWorldwide digital cloud based product ranges Worldwide digital cloud based product ranges Local digital marketing under company guideline Local technical services with digital customer advisory Central E- Commerce services Digital on site support in logistic and execution 11 Full chain software integration – invisible for our customers (SAP, CRM, XPPS, etc.)
  12. 12. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Digital objects – container of all information Links to additional Product information Geometries Technical values Classification systems Links to additional information like certifications, instruction videos, technical and marketing brochures y marketing brochures Web based digital interlinked productinterlinked product information and communication container P L U S Usability information about availability in different countries and Software related information e.g. PDF- documentation or BIM- A li ti i R it 12 different countries and regions Application in Revit, Vectorworks, Archicad
  13. 13. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Digital image of the product with integrated complete informationinformation 13
  14. 14. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Object description Manufacturers links Materials and Origin Classification systems Availability in regions Sustainability systems Download options Contact to manufacturer Request for more BIM files 14
  15. 15. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Be digital visible with your product container Publishing BIMobject public cloud Private single brand cloud Private multi brand cloud Private project cloudPrivate project cloud Sharing E Mail and social media 15 Sharing E-Mail and social media
  16. 16. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 16
  17. 17. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 17
  18. 18. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 18
  19. 19. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 19
  20. 20. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 20
  21. 21. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 21
  22. 22. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 22
  23. 23. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 23
  24. 24. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 24
  25. 25. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 25
  26. 26. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 26
  27. 27. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 27
  28. 28. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 28
  29. 29. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 29
  30. 30. Local digital marketing underLocal digital marketing under company guideline Worldwide digital cloud based product ranges Local digital marketing under company guideline Local technical services with digital customer advisory Central E- Commerce services Digital on site support in logistic and execution 30 Full chain software integration – invisible for our customers (SAP, CRM, XPPS, etc.)
  31. 31. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Internet affects your business more and more – a new focus sales and marketing mixa new focus sales and marketing mix Strengthening pull activities of investors, planners and architects Intensification of building materials user support 81% 88% Launching more product innovations Start/intensify end customer marketing activities Support Internet activities of intermediaries 69% 74% 78% Individualize prices Networking in e-commerce merchants/processors/customer Assortments / brands differentiate between online and classical channel 58% 67% 67% Intensify cooperation with Internet platforms Create own Internet shop / extend it Dynamizing prices 46% 52% 56% Increase non-internet savvy products in the price Promotion of businesses with mega-dealers Position products in Internet marketing attractively priced 23% 27% 38% 31 Source: Internet in the building industry - for (almost) everyone profitable, Simon-Kucher & Partners, Frankfurt, Market survey August – October 2015 Perform more surcharge actions 15%
  32. 32. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Let's t lktalk about BIM! 32
  33. 33. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP BIM a worldwide topic for a manufacturer Building Information Modeling The 1. choice for smart architects 33
  34. 34. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Company internet news Planificación y creación digital con nuestros nuevos objetos BIM Descargas B I M j Hotel Residencia de Est diantes en B I M Building Information Modeling Hotel Residencia de Estudiantes en Vic 34
  35. 35. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Information towards customer in different level of detail 35
  36. 36. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Integration in Internet presence Digitale Planungshilfeng ta e a u gs e BIM – Objekte > 36
  37. 37. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Integration in Internet presence B I MBuilding Information Modeling 37 Modeling
  38. 38. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Presence in portals for Building materials B I M Building Information Modeling Digitale Planungshilfen jetzt live erleben www.xella.com/de/content/bim.php 38
  39. 39. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Presence and information in portals for architects Building Information Digitale Produktinformationen tagesaktuell rund um die Uhr für Ihre Planung und B I MModeling g Ausschreibung unter www.xella.com/BIM 39
  40. 40. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Social media advertisement – example LinkedIn BIM! Ytong presenta para el mercado español la gama completa como BIM digital de objetos Ytong. B I M Experimente Ayudas Planificación B I M Building Information Modeling Experimente Ayudas Planificación Digital viven ahora www.ytong.es/es/content/noticias.php 40
  41. 41. Local technical services withLocal technical services with digital customer advisory Worldwide digital cloud based product ranges Local digital marketing under company guideline Local technical services with digital customer advisory Central E- Commerce services Digital on site support in logistic and execution 41 Full chain software integration – invisible for our customers (SAP, CRM, XPPS, etc.)
  42. 42. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP From information on paper towards digital value 42
  43. 43. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Digital information customer tailored Architects Constructors Engineers Craftsmen 43 House-Owner
  44. 44. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Shifting processes in daily work Print Media Internet Digital media for BIM Sales Reps Technicians Tools PeopleInformation Today Traditional Traditional Tomorrow DigitalDigital Benefits: up-to date-information, focus on project business, efficient internal workflows and better accessibility towards customers S i it l t d lli T l t d ti CO E i i 44 Savings: unit related selling expenses, Travel costs and time, paper, CO2-Emissions
  45. 45. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP The way of communication with BIM for Xella – digital and personaland personal Digital objects Architect / Engineer (AEC) Xella BIManalytics-Pro User Direct customer contact via Xales BIManalytics Pro User 45Xella DATA PRIVACY (XDP) rules!
  46. 46. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Daily use of BIManalytics for creating sales leads Sales Force and technical field support team Marketing und Product Management departmentsupport team  Identify new customer in sales area  Pre sales intelligence with personal Management department  Marketing analysis of products  Communication in view of marketingg p contact to architects and engineers  Personal digital communication via BIMmail like social media g information e.g. invitation to fairs in modern social media style  Selected information towardsBIMmail like social media communication to engage collaboration in a project  Selected information towards classified customers together with sales force  Priorization of customers for collaboration with marketing  Information about actual changes in product range 46
  47. 47. Digital on site support inDigital on site support in execution Worldwide digital cloud based product ranges Local digital marketing under company guideline Local technical services with digital customer advisory Central E- Commerce services Digital on site support in logistic and execution 47 Full chain software integration – invisible for our customers (SAP, CRM, XPPS, etc.)
  48. 48. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Digital on site support for engineers and craftsmen 48
  49. 49. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP Labeling with additional on site information “Digital Paper” Instruction video 49
  50. 50. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP All digital product information whenever you need them 50
  51. 51. Lessons learned forLessons learned for success in BIM 51
  52. 52. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP First steps and lessons learned  Prepare a digital strategy and be brave to change it over the time  BIM is an ongoing process with a high speed of evolution  Be open minded towards the technology development Without a strategy, it does not work! 52
  53. 53. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP First steps and lessons learned  Be BIM digital visible  Estimate the grade of quality of your digital information  Start on a low level and improve your product visibility The customer must see you on the Internet! 53
  54. 54. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP First steps and lessons learned  Add digital value to your information  Be unique and provide to all customer tailored information  Create digital interaction to your customers Be your customer’scustomer s preferred partner in BIM! 54
  55. 55. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP First steps and lessons learned  Work on digital integration  BIM for manufacturers is an added tool towards the internet presence  One stop solution for the presentation of the product offering and the daily product guidancep g Digital integrationintegration reduces change management! 55
  56. 56. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP First steps and lessons learned  Communicate on all levels internally and externally  Motivate all involved people in your company and explain them simple and easy BIM and companies activities  Use all channels to communicate with your customers to see the Keep it simple use of your BIM objects and stupid! BIM is easy! 56
  57. 57. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP First steps and lessons learned  Understand internet as multi level marketing instrument in construction industry  Information about materials and their applications are increasingly networked  Customers expect simple solutions Customers expect simple solutions and always have access to the Digital networking is latest product data and the applications on the site networking is everyday networking! pp 57
  58. 58. SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOPSILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP 58
  • peterlesage

    Dec. 9, 2015

Xella's steps to build a digital building world of tomorrow today.

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