SnapIt! - Winner of the Top Technology Talent Competition 2013

424 views

Published on

SnapIt supports poster marketing campaigns. We developed the idea of the ‘Snapit!’ app which takes a photo of the poster and then translates that image into a calendar entry on the person’s phone, which could then be shared with their friends. To carry out this translation we proposed utilising data gathering technologies such as Optical Character Recognition (OCR) and Quick Response (QR) codes. The app itself would be built on open source web technologies including Django, HTML5, jQuery and PhoneGap and deployed across Amazon’s cloud platform.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
424
On SlideShare
0
From Embeds
0
Number of Embeds
135
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SnapIt! - Winner of the Top Technology Talent Competition 2013

  1. 1. Deloitte Top Technology Talent competition 2013 FEATURES Snap BUSINESS APPLICATIONS Business Plan –AND it! Florian Rhinow Pablo Porto Samuel Albanie - Trinity College Dublin, MSc Networks and Distributed Systems Trinity College Dublin, MSc Networks and Distributed Systems Trinity College Dublin, MSc Networks and Distributed Systems
  2. 2. 24/11/2013 2
  3. 3. Some things catch our attention. 24/11/2013 3
  4. 4. Yet, everything has become fastpaced… 24/11/2013 4
  5. 5. … that we forget details … 24/11/2013 5
  6. 6. … or forget about it at all 24/11/2013 6
  7. 7. … do we need to wait for Google Glass 24/11/2013 7
  8. 8. … do we need to wait for Google Glass 24/11/2013 8
  9. 9. Snapit! 24/11/2013 9
  10. 10. Snapit! Solution 24/11/2013 10
  11. 11. Snap Posters directly into your Calendar… 24/11/2013 11
  12. 12. … or Invitations 24/11/2013 12
  13. 13. … or Events on Websites 24/11/2013 13
  14. 14. … or your favourite Rock Concert 24/11/2013 14
  15. 15. Rock Concert But who is going alone to a Rock Concert? 24/11/2013 15
  16. 16. Sharing This is why sharing with Snap-It! is so easy … with just one-click 24/11/2013 16
  17. 17. Join your Friends Friends join you in your next event … 24/11/2013 17
  18. 18. Join your Friends … by subscribing to your channel. 24/11/2013 18
  19. 19. Snapit! Use Case 24/11/2013 19
  20. 20. Pablo goes to work by bus 24/11/2013 20
  21. 21. He sees a poster that interests him … 24/11/2013 21
  22. 22. … so he Snaps It! 24/11/2013 22
  23. 23. … and presses the share button 24/11/2013 23
  24. 24. … the event goes into Pablo’s calendar 24/11/2013 24
  25. 25. Sam checks what his friends are doing 24/11/2013 25
  26. 26. Sam snaps and shares Pablo’s event 24/11/2013 26
  27. 27. The event goes into Sam’s calendar 24/11/2013 27
  28. 28. Florian enjoys breakfast. He opens Snap It! 24/11/2013 28
  29. 29. Florian snaps Sam’s event 24/11/2013 29
  30. 30. The event goes into Florian’s calendar 24/11/2013 30
  31. 31. Snapit! Technology 24/11/2013 31
  32. 32. The Snap Function Extraction of the Poster Information • Optical Character Recognition • Tesseract • QR-Codes • Phonegap-plugin: BarcodeScanner 24/11/2013 Creation of the Calendar Event • Event Title • Biggest Font • Calendar Date • Regular Expression • Location • Natural Language Processing • Google Maps API Transfer to Personal Calendar • Google Calendar • Google Calendar API • Outlook Calendar • Live Connect API • Facebook Events • Graph API 32
  33. 33. Smartphone Software Back-end: Rest API Front-end: Smartphone Application Django Rest Framework 24/11/2013 HTML 5 JQuery PhoneGap 33
  34. 34. Leveraging the cloud as we grow 24/11/2013 34
  35. 35. Snapit! Business 24/11/2013 35
  36. 36. 24/11/2013 • BSc Computer Science, University of Santiago • Student MSc NDS, Trinity College Dublin • Built Android applications for the Spanish bus system and for an online food delivery service Sam Albanie • BSc IT-Security, Ruhr-University Bochum • Student MSc NDS, Trinity College Dublin • Consulted one of Germany’s top 100 largest companies Pablo Porto Florian Rhinow Human Resources • BSc Mathematic, University of Oxford • Student MSc NDS, Trinity College Dublin • Developed a Hotel Booking Real-time Service PAM 36
  37. 37. Marketing: Target Group Primary Target Group: • 18-28 • Technology interested smartphone user • Lives in UK/Ireland: London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Edinbu rgh, Manchester; Dublin, Cork, Galway Secondary Target Group: • English-Speaking/Worldwide 24/11/2013 37
  38. 38. Marketing: App Users Year 1 Year 2 Year 3 Year 4  Advertisements in App-Stores  Advertisements in App-Stores  Advertisements in App-Stores  Advertisements in App-Stores and other Apps and other Apps and other Apps and other Apps  Social Component in the  Social Component in the  Social Component in the  Social Component in the Application – Word of Mouth Application – Word of Mouth Application – Word of Mouth Application – Word of Mouth  PR Campaigns: Competitions  PR Campaigns: Competitions in Universities - “Make your own event” in Universities - “Make your own event”  Poster Campaigns in public Poster Campaigns in public transport facilities in bigger cities transport facilities in bigger cities 24/11/2013 38
  39. 39. Expenses Expenses • Salaries: 1,000€ p. Month • Servers: Cloud Computing Service ◦ Amazon EC2 • Home Office Salaries 36.000€ Marketing 30.000€ Server Costs 10.000€ Home Office Free 76.000€ 24/11/2013 39
  40. 40. Business Model • Event managers push promoted events into our dashboard • Event is shown to all users in a specified region • Target Events: ◦ ◦ ◦ ◦ ◦ 24/11/2013 Concerts Festivals Night Clubs Bar/Pub Specials Opera/Musical 40
  41. 41. Revenue • Event managers push promoted events into our dashboard • Event is shown to all users in a specified region • Target Events: ◦ ◦ ◦ ◦ ◦ 24/11/2013 Concerts Festivals Night Clubs Bar/Pub Specials Opera/Musical Revenue Up to 2 promoted Events shown in 10 Regions 20 Slots Costs per Day AVG 30€ Utilization of Slots 20% 43,800€ 41
  42. 42. Financial Projection Year 1 Revenue Year 2 • 10 Regions • 20% Utilization of Slots Revenue • 43,000€ • 20 Regions • 45% Utilization of Slots Revenue Costs • 197,000€ • 30 Regions • 30.000€ for Marketing Revenue • 60% Utilization of Slots • 10.000€ for Server Costs Costs • 394,000€ • 40 Regions • 76,000€ • 100.000€ for Marketing • 80% Utilization of Slots • 15.000€ for Server Costs Costs • 700,000€ Net-profit • 115,000€ • 150.000€ for Marketing • -33,000€ Costs • 25.000 € for Server Costs Net-profit • 221,000€ • 200.000€ for Marketing • 82,000€ • 30.000€ for Server Costs Net-profit • 276,000€ • 173,000€ Net-profit Year 3 Year 4 • 424,000€ 24/11/2013 42
  43. 43. Snapit! 24/11/2013 43
  44. 44. Snapit! Appendix 24/11/2013 44
  45. 45. Marketing: Event Managers Year 1 Year 2 Year 3 Year 4  Presence at networking Presence at networking  Presence at networking  Presence at networking events and conferences for event managers events and conferences for event managers events and conferences for event managers events and conferences for event managers  Advertisements in specialised  Advertisements in specialised Advertisements in specialised event management magazines (event industry news uk, etc. …) event management magazines (event industry news uk, etc. …) event management magazines (event industry news uk, etc. …)  Direct mailing to event  Direct mailing to event organisers organisers 24/11/2013 45

×