IS-4025, InContext ShopperMX – Innovative Shopper Marketing Simulations, by Tracey Wiedmeyer

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Presentation IS-4025, InContext ShopperMX – Innovative Shopper Marketing Simulations, by Tracey Wiedmeyer at the AMD Developer Summit (APU13) November 11-13, 2013.

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IS-4025, InContext ShopperMX – Innovative Shopper Marketing Simulations, by Tracey Wiedmeyer

  1. 1. INCONTEXT SOLUTIONS YOUR CONCEPT IN CONTEXT TRACEY WIEDMEYER, CO-FOUNDER, CTO TW@ICS3D.COM
  2. 2. AGENDA Who we are Why we got here ShopperMX Demonstration 3D in the Enterprise An Evaluation Platform AMD Collaboration 4 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  3. 3. INCONTEXT SOLUTIONS OVERVIEW  Founded in 2009 to address an industry challenge  Simulate shopper and retail experiences ‒ Rich realistic 3-D to the web ‒ Uncomplicate the complex ‒ Level the playing field • 50+ top consumer brand & retailer clients 6 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL ‒ Industry first 3-D web based virtual platform ‒ Research and technology in one firm ‒ First DIY SaaS Shopper Marketing platform
  4. 4. TERMS CPG Planogram Facing End Cap Aisle Blade Floor Talker 8 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  5. 5. WHY WE GOT HERE Last 20 years On Premise vs. Distributed Physical Mock Stores Subjective vs. Objective Real time decision making 9 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  6. 6. SHOPPERMX DEMO 10 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  7. 7. 3D IN THE ENTERPRISE Familiar Interactions Gizmos Drag-n-Drop Hallway Testing 11 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  8. 8. AN EVALUATION PLATFORM Visual Attention Analysis DIY Research ‒Dashboards ‒Sales Lift 12 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  9. 9. AMD COLLABORATION Software | Hardware Video Compression Engine (VCE) Business Credibility ‒Fixed function hardware coding Cutting edge graphics cards Investment dollars 3D specialists Joint marketing opportunities Sounding boards Introductions 13 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  10. 10. AMD VIDEO COMPRESSION ENGINE (VCE) Benefits of Video Recording Cost of “Movie Production” ‒$20-25k ‒Time consuming No specialized hardware required ‒Works in a browser 14 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL Simple record and save ‒No complex training Cross device compatible ‒Login and watch or download ‒Send link to partners
  11. 11. VIDEO RECORDING PROCESS Client Side User Records A Video Collect Data User Saves Video Server Side InContext Data Center 15 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL Rendering Process User’s Cloud User Notified
  12. 12. AMD VIDEO COMPRESSION ENGINE (VCE) BEFORE / AFTER Before VCE 25 Minutes! InContext Data Center Raw Rendering Transcoding (Lagarith) (H264) Microsoft’s Cloud Microsoft Azure Media Services User’s Cloud Happy User After VCE InContext Data Center < 8 Minutes! VCE Rendering User’s Cloud 16 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL Happy User
  13. 13. AMD VIDEO COMPRESSION ENGINE (VCE) BENEFITS Ease of Use Quality HD Content Rendering Fast Scales Easily Cost Effective 17 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
  14. 14. QUESTIONS? 18 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

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