D

1. MUSIC VIDEO PRODUCTION
STYLES

2. BY THE END OF THIS LESSON YOU
• MUST UNDERSTAND WHAT A MUSIC VIDEO STYLE IS
• SHOULD BE ABLE TO DESCRIBE THE MAIN STYLES
• COULD USE EXAMPLES OF STYLES TO EXPLAIN HOW AND
WHY THEY’RE USED

3. MUSIC VIDEO PRODUCTION
WHAT DO WE MEAN BY THE TERM ‘STYLES’?
- “TO DESIGN OR MAKE IN A CERTAIN WAY…”
- “A DISTINCTIVE APPEARANCE BY DESIGN…”

4. MUSIC VIDEO STYLES
BUT WHAT DOES THAT MEAN?
THAT WE CAN DESIGN THE VISUAL LOOK, CREATE THE
ATMOSPHERE AND IMPOSE OUR MEANING IN OUR MUSIC
VIDEOS.
WE CAN CHOOSE ITS STYLE.

5. MUSIC VIDEO STYLES
THERE ARE MANY DIFFERENT STYLES;
1. NARRATIVE
2. SURREALIST
3. INTERPRETATIVE
4. PARODY
5. PASTICHE
6. IMPRESSIONIST
7. ANIMATION
8. PERFORMANCE (IN NEXT WEEKS LESSON)

6. NARRATIVE
WHAT IS A NARRATIVE?
- A STORY. EVENTS CONNECTED TOGETHER.
ED SHEERAN – A-TEAM

7. SURREALIST
WHAT IS SURREALISM?
- A DREAMLIKE STATE, SEEKING TO EMULATE THE UNCONSCIOUS MIND
[CHEMICAL BROTHERS – LET FOREVER BE]

8. INTERPRETIVE
WHAT DO WE MEAN BY INTERPRETIVE?
- “….TO EXPLAIN THE MEANING….”
THE MEANING OF THE VIDEO ISN’T CLEAR SO THE VIEWER HAS TO COME UP WITH
THEIR OWN IDEA OF WHAT ITS ABOUT (IE. ITS MEANING)

9. INTERPRETIVE
[RADIOHEAD – KARMA POLICE]
WHAT DO YOU THINK THIS VIDEOS MEANING IS?

10. PARODY
WHAT IS A PARODY?
- A IMITATION OF THE STYLE OF ANOTHER ARTIST, OFTEN HUMOROUSLY
EXAGGERATED, OR MOCKING.
Beastie Boys - Sabotage

11. PASTICHE
WHAT IS PASTICHE?
- AN ARTISTIC PIECE OF WORK THAT IMITATES ANOTHER’S RESPECTFULLY, ALSO
REFERRED TO AS HOMAGE
Smashing Pumpkins – Tonite Tonite

12. PASTICHE VS. PARODY
IS IT RESPECTFUL OR IS MAKING FUN OF ITS INSPIRATION?

13. IMPRESSIONISM
IMPRESSIONISM SEEKS TO CAPTURE A MOMENT, IT SHOULD BE A TRUTHFUL
SNAPSHOT OF LIFE, SIMILAR TO A DOCUMENTARY
Justin Bieber (ft. Nikki Minaj)
– Beauty & A Beat

14. ANIMATION
• ANIMATION IS THE ILLUSION OF CREATING LIFE & MOVEMENT.
• CAN INCLUDE CARTOONS, 3D AND STOP MOTION
Gorillaz – Clint Eastwood

15. PERFORMANCE
• MOST MUSIC VIDEOS HAVE AN ELEMENT OF PERFORMANCE IN THEM. WE’LL
LOOK AT THIS NEXT WEEK….

16. TASK
WORKING ALONE
1. WRITE A DETAILED SECTION EXPLAINING EACH OF THE DIFFERENT STYLES.
1. WHAT IS IT? WRITE A DEFINITION FOR EACH STYLE.
2. COMPARE IT TO THE OTHER STYLES; HOW IS IT DIFFERENT?
3. WHY WOULD A DIRECTOR CHOOSE TO MAKE A MUSIC VIDEO IN EACH STYLE? WHAT
ARE ITS STRENGTHS AND WEAKNESSES?
4. HOW DOES IT ENGAGE THE VIEWER?
5. HOW IMPORTANT ARE MOOD AND MEANING TO THE STYLE?
2. ANALYSE 2 EXAMPLES FOR EACH TYPE OF MUSIC VIDEO, THINKING ABOUT THE
ABOVE QUESTIONS.