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Genre research

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Genre research

  1. 1. GENRE RESEARCH
  2. 2. Indie music is music produced independently frommajor commercial record labels or theirsubsidiaries – they have a “do it yourself” approachto recording and publishing.Indie folk music arose in the 1990s from artists inthe indie rock community influenced by folk music,country music and indie rock.
  3. 3. ARTISTS IN THE GENRE● Kt Tunstall● Ellie Goulding● Birdy● Sara Bareilles● Helen Austin● Taylor Swift● Marina and the Diamonds● Lisa Jaeggi● Eliza Doolittle
  4. 4. Kt Tunstall – Suddenly I SeeThis video is very unstereotypical of the genre, as it has a lot ofentropic features such as the city being built up around her, andit moving from the city to hills. The genre would typically have alot of performance element.The setting of the video, which is the movement of differentplaces, shows the audience that it is a very upbeat song whichmakes it quirky, this makes it stereotypical for the genre.The performance aspect of the music video is stereotypical forthe genre as it shows her moving about and singing, withenthusiasm. This makes the target audience feel they can movealong to it and relate.
  5. 5. Eliza Doolittle – Skinny GenesThis music video is quitestereotypical of the genre as itcontains a balance of narrative andperformance. It has a lot ofredundant features such asinstruments being played andcolourful settings.The performance aspect of the musicvideo is stereotypical of the genre asshe moves along to her singing.The mise-en-scene of the artistallows the target audience feel asthough they can relate to her as sheis wearing typical, normal clothing.
  6. 6. Editing and CinematographyIndie/folk music videos will typically have a lo ofmedium long shots to show the artist singing/playingan instrument in the performance aspect of the video.They want to capture the mise-en-scene of the videotoo, through lighting and how the artists are dressed.There are a lot of close ups, this is a necessity thoughas it will be part of the record contract in order topromote the artist.Sometimes there will be tracking shots in music videosin the genre, this creates an illusion of the artistwalking with the audience, perhaps so they feel thatthey can connect with the artist
  7. 7. Editing and CinematographyIndie/folk music videos will typically have a lo ofmedium long shots to show the artist singing/playingan instrument in the performance aspect of the video.They want to capture the mise-en-scene of the videotoo, through lighting and how the artists are dressed.There are a lot of close ups, this is a necessity thoughas it will be part of the record contract in order topromote the artist.Sometimes there will be tracking shots in music videosin the genre, this creates an illusion of the artistwalking with the audience, perhaps so they feel thatthey can connect with the artist

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