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How Did We Get Here? My talk at Eat Your Greens

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Samuel Scott's opening speech at the Amsterdam release celebration of Eat Your Greens, a collection of writings from some of the top marketers in the world.

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How Did We Get Here? My talk at Eat Your Greens

  1. 1. How Did We Get Here? SAMUEL SCOTT COLUMNIST – THE DRUM GLOBAL MARKETING SPEAKER @samueljscott
  2. 2. An Introduction
  3. 3. Question the Gurus
  4. 4. When it Began
  5. 5. When it Began
  6. 6. How it Began
  7. 7. Most Digital is Only Direct Response
  8. 8. The Benefits of Advertising
  9. 9. TV is Alive
  10. 10. “Content” Spam
  11. 11. Most “Content” is Just Direct Response
  12. 12. Marketing
  13. 13. The Reality of HubSpot
  14. 14. The Reality of HubSpot
  15. 15. HubSpot & Tech Labor
  16. 16. Dank Je! Samuel Scott Keynote Marketing Speaker Columnist at The Drum sjscott80@gmail.com @samueljscott LinkedIn, RSS and e-mail list @samueljscott

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