Presentation "7 Ideas in 7 Minutes" Buzz White Vice President, Sales Pristine

1. 7 Ideas
7 Minutes
Buzz White
VP, Pristine
Re-envisioning Health Care

2. Lite Technologies
• Redefining what is “Necessary”
o The Health IT Revolution is GONE; now it’s time to INNOVATE
o “Computers are EATING Health Care” – Kyle Samani, HISTalk
• Emphasis on Meaningful Use or a Meaningful User
Experience?
Innovation will occur with the redefinition of the User Experience
• Drive efficiency in record keeping and understand what
are truly meaningful metrics to track
o Enhance these basic truths to begin defining the value of today’s technology

3. Simplified HIE
• Problem: Expense for the HIE Organization and
Participants
• 2013 eHealth Initiative: The Challenge to Connect
o Achieving interoperability is a top concern
o Sharing data outside an integrated health system is difficult and expensive
o Only 50% of HIEs can exchange a CCD
• This only matters for Meaningful Use!!!
• Why is this a PROBLEM? Simplicity is Key
o Drive down costs while implementing meaningful infrastructure
o Don’t get distracted by bells and whistles (or “value added” services)
• Create the platform with basics, not the entire App Store

4. Patient Portal Stickiness
• Drive patient engagement and promote buy-in
o Allow me to understand and invest in my own care
• Give me a reason to log into my patient portal more
than one time a year
• Allow me to leverage my different technologies to
provide a complete picture of myself
• Reveal the Lost City of Atlantis Patient Generated
Information
o Enhance your understanding of the patient by learning directly from the
patient
o Only 17 of 200 responding HIEs provide the ability for patients to contribute
information – 2013 eHealth Initiative: The Challenge to Connect

5. Optimization
• Problem: As we shift from per encounter models to a
system pushing risk onto the providers, efficiency and
effectiveness management goes beyond just costs
• Solution: Full Contact and Person Management Systems
o Track every encounter, every touch, every call, every thought
o Do NOT start over at each visit
o Keep everyone on the team on the same page
Your “sale” is a healthier patient and a better person, every person on
your team must track your pipeline and measure your success
• Develop additional elements of analytics to provide a
more thorough view of the person

6. CIE Integration
• “You are only a patient 1% of the time, but you are
a person 100% of the time.”
• Leverage Community Information Systems to gain a
better understanding of a patient outside the
clinical setting
o Enhanced behavioral health services
• Understand the Socioeconomic aspects of patient
lives and how they drive decision making processes

7. Money Health
• Sabermetrics for Health Care
• The search for objective knowledge about a person’s
health
• Understand the ELEMENTS and Predict the OUTCOME
• Question Traditional Measures
o Current reward structure
o Current Quality Metrics
• Constantly Evolve
o New incentives
o New Quality Metrics

8. The Black Box
• Health Care has invested in theories and practices of
standardization of care across multiple institutions to
promote patient safety and quality of care
We must provide a simple mechanism to guide users while
rigorously tracking adherence
• We must now hold ourselves accountable for following
these guidelines with auditable processes
o We need to know every step taken by each person to measure accuracy and
compliance
o Then we can measure the true impact of standardization of care and make
appropriate changes and adaptations to continue to ensure the highest levels
of quality and safety
o If we understand everything that happens, we can more effectively
understand the outcome

9. Available for parties.
Buzz White
buzz@pristine.io
512.998.2244