Hey, everybody! On this video I’ll show you the four main issues you might have when you're running your Facebook Ads and they do not work as you wish. Main reasons that make your Facebook Ads suck: 1 – Selling your product in a social platform: Instead of selling the products on your FB ads, you need to be selling the click. 2- Picking the wrong objective: When you're picking up a campaign objective, you're telling Facebook what kind of people you want it to show the ad to. If you’re choosing clicks… well, that’s what you’re getting! 3- Trying to outsmart the algorithm: Facebook algorithm is super intelligent and you're trying to put too much constraint on an algorithm that's supposed to run free. 4- Trying to use lookalike audiences with crappy data: The data that you put in in Facebook, it's really important for the desired results. Check the quality of the audience that your giving to Facebook if you want to get better results. See the full post here: https://hernanvazquez.com/blog/stop-throwing-money-down-the-toilet-%F0%9F%92%A9-with-facebook-ads/

1. YOU ARE HERE: HOME »
CONVERSIONS AND
FUNNELS
» STOP THROWING MONEY DOWN THE
TOILET WITH FACEBOOK ADS!

STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
By Hernan Vazquez
= q w

2. your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need
to be selling the click.
2- Picking the wrong objective:
When you're picking up a campaign
objective, you're telling Facebook
what kind of people you want it to
show the ad to. If you’re choosing
clicks… well, that’s what you’re
getting!
3- Trying to outsmart the algorithm:
Facebook algorithm is super
intelligent and you're trying to put
too much constraint on an algorithm
that's supposed to run free.
4- Trying to use lookalike audiences
with crappy data: The data that you
put in in Facebook, it's really
important for the desired results.
Check the quality of the audience
that your giving to Facebook if you
want to get better results.
So, those are the main issues to
avoid if you want to rock it with your
Facebook Ads.
I Hope you have them in mindto
reach your business goals!
You can watch the full video above
or read the transcript below
FULL TRANSCRIPT:
No problem, thank you for coming.
Damn, if you're feeling a little bit like
this guy, throwing money down the
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

3. sink or something else, like your
Facebook ads, let's find out what it
could be.
Hey guys, what's up? Welcome to
another episode of Live [Weirdo
Man 00:00:48], as you can see … I'm
just kidding, we're just going to be
talking about Facebook Ads, which
is a topic that you guys love and
hate, and love again and hate at the
same time. Let me see if I'm
recording. Yeah, I'm recording.
Because this thing of Facebook
Ads, the problem is that sometimes
they work, like some days they work
great and you make a lot of money,
and all that you need to think about
is how you're going to name your
elephant that you're going to import
from India, you know, your pet
elephant. And the next day you're
thinking about which kid you need
to sell because the Facebook Ads
are not working that well.
No, I totally get it, I totally 100% get
you, and that's the way Facebook
Ads work. However, here are four
tips that you can use today, that you
can implement today to make your
Facebook Ads less sucky, or maybe
why your Facebook Ads campaign
are not working as they should.
Now, with that said, I really hope
that you enjoy this type of video.
Sorry about earlier, that guy had to
go, what can I do? But if you do
enjoy these videos, just hit the
subscribe, or the like, or the share,
or the comment, whatever kind of
button that you see, not that big red
bright button that's appearing on
your screen right now, because that
will potentially self-destruct your PC.
But the other type of buttons, like if
it's a red that says subscribe or it's a
blue that says comment or share,
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

4. go ahead and do it, because that will
make me super, super happy.
Also, I would like to invite you to the
free Facebook group, it's free, it's a
Facebook, and guess what? It's also
a group. When you can join and you
can interact with a lot of marketing
weirdos just like me, we're making
decent money, we're making quite a
bunch of money, and we're also
having a lot of fun. So what do you
say? Will you join?
Now, with that said, there are four
main issues when you're running
your Facebook Ads, and maybe why
your Facebook Ads are not working.
Now, the first thing that I would
suggest that you do is to go here
and watch this super hated video,
which is, why selling on Facebook
doesn't work, and why selling on
Facebook sucks.
You know, after all the hate and all
the comments, there are some
people that are getting a lot of value
out of this video because you can
actually hear what I'm saying. You're
not just mindlessly saying, “Oh, go
fuck yourself from now on, you don't
know what you're talking about,” et
cetera, et cetera. So if you're ready,
go ahead and watch it, but just hear
the video first and then you can hate
it, okay?
Now, that's the first thing that you
need to have in mind, Facebook is a
social platform, so trying to sell your
product from a Facebook Ad can
give you more headaches than not.
The reality is that Facebook is a
social platform, what you need to
sell when you're doing Facebook
Ads, no matter if you're doing clicks
campaign or video views, or if you're
doing conversion ad campaigns, it
doesn't really matter, what matters
is that you go ahead and sell the
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

5. is that you go ahead and sell the
click.
Why should people stop watching
Kardashian videos on their
Facebook timeline and actually click
on your stuff? So you want to sell
the click. That's mistake number
one, trying to sell the product where
you need to be selling the click.
For example, that also happens a lot
with email, if you're doing any kind
of email marketing, if you're trying
to push a product through email,
you will know that it doesn't work.
The subject needs to get the email
open, the email needs to get the
click, and then the sales page needs
to do the selling, you know. So have
that in mind, do not try to sell the
product within the ad. Just try to be
social, number one, and number
two, try to sell the click.
The other mistake that I see a lot is
having or picking the wrong
objective. I talk extensively about
how to pick the great or the best
Facebook objective. In fact, there's
going to be a link somewhere
around here or around the video,
whatever, that you can find, that you
can click, and it's going to show you,
what are the best campaign
objectives that you can use?
Now, you need to have in mind
something, when you're picking up a
campaign objective, the campaign
objective can actually determine the
success of your campaign. Why?
Because you're telling Facebook
what kind of people you want to see
the ad. It's not going to be the same
people that will have an
engagement with the advert, people
that will potentially purchase, it's not
how it works.
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

6. Facebook actually has much more
data than you can possibly think of,
more than any of us, for within the
platform, and it's way smarter. So
depending on what campaign
objective you're choosing, if you're
choosing clicks it will give you
clicks, it will not give you leads.
If you're getting leads out of the
clicks campaign, it's a by-product,
it's not what the campaign is aimed
to do. So go ahead, watch that
video, because it's going to tell you
what kind of objective to pick, to
choose, whenever you're trying to
launch a Facebook campaign, and
my top three campaign objectives
that you can really use.
Number three, which I kind of
mentioned before, is trying to
outsmart the algorithm. This is
something that I used to do a lot.
But it's like, you know, having this
super smart computer and trying to
play Tetris with that instead of trying
to solve the world's biggest issues
like how to cure cancer or, I don't
know, why the soup gets cold
almost immediately, and those kind
of things. Instead of going that
route, you're using it to play Tetris,
and you think that you will outsmart
it and you will say, “Yeah, I will solve
the problem and I will save the
world by playing Tetris on this super
computer.”
Now, what you need to understand
is that Facebook algorithm is super
intelligent, like super, super smart,
way smarter than you, way smarter
than I, when it comes to the
Facebook behavior and the behavior
of its user. So what you need to
have in mind is that whenever you're
constraining the Facebook
algorithm in your ad set, there's a
chance that you ads will suck.
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

7. So I these people doing this over
and over again, like for example,
they will launch a campaign, they
will constrain it to a little bit of the
population, meaning, they will go to
the US, but they will go to this
specific demographic, like, women
from 40-45 that like [lun-com
00:06:46] and then like this, and they
need also to like this, and they're
only going to show it on the
timelines.
So at the end of the day, you're
constraining the algorithm, you are
trying to outsmart the algorithm,
and the reality is, that's why your
ads are not working, because you're
trying to put too much constraint on
an algorithm that's supposed to run
free and run wild like the wind and
free as a bird, and in all reality, the
more freedom you give to the
algorithm and the more data you fit
in, the better type of results that you
will get.
Number four, talking about data, is
the fact that people are trying to use
lookalike audiences here left and
right, you know, you hear that
lookalike audiences are all the rage.
But you need to have this in mind,
Facebook algorithm will work with
your data, it's super, super smart,
the minute you feed him good data.
So if you buy a list, like a shit list out
of, I don't know, a solo ad provider
that is full with people that wouldn't
purchase anything even if their lives
depended on it, and you feed that
into the Facebook algorithm or the
Facebook Ads platform to create a
lookalike, you will get a really bad
quality, crap quality custom
audience or lookalike audience.
Like, for example, I'm seeing this
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

8. Facebook Ads guys on YouTube
going out there and saying, “Yeah,
you should be running a likes
campaign to third world countries
for a couple of bucks a day, so that
you can get to 100 or 200 likes for
an ad, and that will be a lot of social
proof.” That's great if you know
what you're doing, but a lot of
people are just doing that and
expecting conversions, it's not how
it works, even less if you want to
actually create a custom audience
based on a Facebook page.
So you know, if you don't know now
you're knowing, now you're figuring
it out, but you know that you can
create a custom audience based on
people that interact with your
Facebook page, right? That's
actually a really valuable custom
audience. Even further, if you have
been following my advice or
pushing engagement, right? Again,
there's going to be a link
somewhere around here that's
telling you exactly how to do that.
But the main point is that if you're
doing this, that you're pushing
crappy audiences into your pages,
you're pushing crappy audiences to
engage with your page, then that's
going to skew the results, that's
going to skew the data, and at the
end of the day, it's not going to
work, you'll get shitty results. So
have in mind that the data that you
put in in Facebook, it's really, really
important.
Another thing that I see left and
right is having these super big spam
sites, or trying to your pixel
whenever, like trying to put your
pixel on third party websites, or
trying to get custom audiences from
audiences that are not relevant to
what you're trying to offer, and that's
not going to work. Just remember
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

9. not going to work. Just remember
that the data you're feeding the
Facebook algorithm, with that in
mind, will tell you how of an
effective Facebook Ads campaign
or Facebook Ads ad set are you
going to be running.
So that's probably why your
Facebook Ads campaign are not
working. If you have more questions
about Facebook Ads, the free group
will be the place that you want to be
in because you can ask your
questions and you can actually get
answers, which is kind of mind-
blowing if you think about it, it's
completely free, you can join, and
then you can ask questions and you
will get answers.
There are some of the Facebook
groups out there full of spam, and
you don't get answers, no matter
what you do, like you need to come
out a flame thrower and say, “Give
me answers, or I'm going to kill you.”
That's not going to happen on the
free Facebook group if you join right
now.
Also, don't forget to hit the
subscribe button for more juicy
information on how to make your
Facebook Ads better, how to make
your sales funnels better, how to
make you some more of that thing
called money, if that's what you're
into. If not, that's fine. But if you
want to get more money, just click
the subscribe button or leave me a
comment below, because that's
exactly what this channel's going to
do for you, baby. Guys, thank you
once again for watching. I really,
really appreciate you, and I hope
that you're getting a lot of value out
of this, and I'll see you on the next
video. Bye bye.
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need

10. Share this:
About the Author
Hernan Vazquez
Hernan Vazquez is a digital
marketing trainer and
consultant that built several 7
figure businesses from
scratch. He specializes in
helping business and students
grow their online businesses
through the use of Sales
Funnels, Paid Advertising and
Email Marketing.
Leave a Comment:
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need
Search this website
Search 1
»  »  »  »
follow me
on:
q = -

11. STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need
Join Me On Facebook
Be the first of your friends to like this
Hernan Vazquez
Digital Marketing
15 hours ago
"You Don't Need A Website To
Make Money Online - You Just
Need A Landing Page And A
Great Product!"
#hernanvazquezmarketing
Hernan Vazquez D…
1.6K likes
Like Page
Ways to Connect
= q v E
Download The Cheatsheet
(FREE)

12. Privacy | Terms of Service
Copyright 2017+ Hernan Vazquez Media
STOP
THROWING
MONEY
DOWN THE
TOILET
WITH
FACEBOOK
ADS!
SUMMARY
Hey, everybody! On this video I’ll
show you the four main issues you
might have when you're running
your Facebook Ads and they do not
work as you wish.
Main reasons that make your
Facebook Ads suck:
1 – Selling your product in a social
platform: Instead of selling the
products on your FB ads, you need
How To Stop The
Cold Calling
Madness And Get
Leads Hunting
YOU Down?
SICK Facebook
Ads Techniques
That Turned $1
Into $8,33
My Favorite 5
Free Traffic
Sources You Can
Use Today
What I’ve Learnt
After Getting my
Facebook Ads
Account Shut
Down
STOP THROWING
MONEY DOWN
THE TOILET
WITH FACEBOOK
ADS!
Most Popular Posts

13. = q v
Copyright 2017+ Hernan Vazquez Media
LLC. All Rights Reserved.