The document provides instructions for a student to complete a white paper assignment on business ethics. The white paper must be between 1250-1500 words and address an issue/problem/opportunity related to business ethics identified in previous assignments. It must include an introduction framing the issue, a body summarizing facts and discussing importance/future impact supported by sources, a proposed resolution supported as needed, and a conclusion. The white paper should be concisely written and adhere to document design principles, include headings/organization elements, and be error-free.

1. BUSI 465
Final Project: Part 2 Instructions
Create a business plan based on export management strategy.
The business plan must be 15 pages in length, include a
minimum of 10 scholarly sources, and adhere to current APA
formatting. The project must include the following sections:
· Narrative Section: Business Description, Type of trade and
product(s), Market Analysis (Potential Markets, Market
Segments, Competition), Promotion and Sales Plan,
Organization and Personnel, Import/Export Logistics, Schedule
of Start-up Activities
· Sales and Marketing Strategy: Sales forecast
· Financial Section: Schedule of Start-up Costs, Pro Forma
Income/Expense & Cash Flow Statements, Balance Sheets,
Financial Analysis, Financial Assumptions
· Supporting Appendix: Product pictures, Market Study, Sample
Promotional Literature, Sample Lease Agreement, Sample
Letters of Intent from Suppliers, Sample Letters of Credit,
Major Assumptions Made in Preparing Plan, anything other
relevant documents, etc.
This assignment is due by 11:59 p.m. (ET) on Friday of
Module/Week 8.
White Paper/~$ader Centered Analysis.docx
White Paper/~$AT TO DO FOR THIS ASSIGNMENT.docx
White Paper/~$notated Bib.docx
White Paper/Annotated Bib.docx
Running Head: ANNOTATED BIBLIOGRAPHY.

2. 1
ANNOTATED BIBLIOGRAPHY. 3
Annotated Bibliography
My name
First Source
Johansen, G., & Byrian, A. (2010). Business Ethics: The 21st
Century Perspective. Ohio: Longman Publishers.
This source contains information regarding business ethics in
the modern business world. The book talks about business ethics
for both small and large businesses as well as government
interventions that ensure that businesses respect human moral
standards. Majority of the contents of the book talk about
ethical practices when employees come into contact with
external parties such as when selling a good or service, when
providing customer services or how business activities such as

3. advertising and the production of goods and provision of
services adhere to ethical standards. The source mainly talks
about how employees should act as well as how they should
achieve market expectations with regards to ethics when selling
products and services.
This source is useful for the development of this project in the
following ways, it highlights the various areas within businesses
where ethical principles and moral standards are mostly
practiced. Such areas include production departments as well as
customer service. It identifies moral standards within the
society that businesses should adhere to. Examples of such
moral standards that will be included in my project include,
treating customers equally and with fairness. This source
informs my understanding because it highlights how ethics has
evolved in the business world over the years. This includes the
application of ethics over information technology infrastructure
such as the proper use of internet and communication platforms.
I also got informed that some unethical practices are sensitive
that at times do not get reported or there are just no set
guidelines to report unethical practices by businesses. This
source is slightly different from other sources. This source
mainly talks about modern day ethics and how ethical practices
have evolved.
Second reference
Kenneth, G. (2011). Conscience and Corporate Culture.
Chicago: PWC Press.
This source talks about how businesses mold employee behavior
as well as create a vision and business practices that are in line
with the best ethical business practices. In the book, Kenneth G.
talks about how businesses should be aware of their ethical
environments and surroundings such as how each employee is
behaving towards a fellow employee or to an external party such
as a supplier or a customer. The businesses should also be
aware of the current regulatory environment that govern ethical
standards by companies and its employees. The book also talks
about the extent at which managers take to ensure ethical

4. principles are followed and how they should deal with unethical
acts within their businesses.
This source is useful for my project because of the following
reasons, it will enable me to identify the various ways
businesses can do to mold the behaviors of employees so as to
ensure adherence to ethical practices. An example can include
employee training. The source will also help me to identify
unethical practices that occur within organizations regularly.
They can include theft by employees or employees revealing
company and customer information to third parties. I also came
to understand how government and company regulations are set
to ensure adherence to ethical standards and to ensure an ethical
culture is created amongst employees. This source fits with
other sources because it discusses business ethics in a corporate
as well as government level.
White Paper/Proposal.docx
BUSINESS ETHICS PROPOSAL 1
BUSINESS ETHICS PROPOSAL 1
BUSINESS ETHICS PROPOSAL 1

5. Business Ethics Proposal
MY NAME SCHOOL
Business Ethics in the recent past has been a force to reckon
with in the business world. The interaction between buyers,
sellers and suppliers is founded on some ethical practices that
need to be upheld, if the relationship between the parties is
anything to go by. Both sides of the bargain are expected to
maintain a code of conduct to enhance the relationship between
the parties. However, this has only been but an ideal scenario.
Practically, a huge number of unethical practices are reported
annually in various sectors. Notably, these are just but reported
cases of unethical practices going on in the business world, the
number could be higher if the many cases that go unreported
were all to be included in the research. Failing to attain the
code of conduct is generally referred to as unethical business
ethics.
In the current world, maintaining a high level of business ethics
is utterly critical for the success of any organization. Both
parties that interact in the business world are required to exhibit
the highest level of ethical standards. For businesses in the
world today, maintaining a high level of business ethics is
critical for the prosperity of the business. Business ethics is
practicable in the simple interactions between businesses and
their customers; for instance, in customer support, meeting the
customers’ expectations, abiding by the standards set by various
institutions, among several other factors (Johansen & Byrian,
2010). The respect of a firm or a business unit in an industry is
largely based on its ability to maintain a healthy and ethical
relationship between such a company and the consumers who
depend on its products and services.

6. The topic of business ethics is a very extreme yet very sensitive
at the same time. It calls for an in depth and very critical
analysis. Without the two previously mentioned ingredients,
handling this topic is but a pipe dream. With full awareness of
the nature of the topic and with an in-depth understanding of the
relevant factors associated with the topic, I believe I am well
positioned to comfortably handle the volatility and sensitivity
of the topic. My conduct with regards to the applicability of
ethics in day to day activities also put me in a good position to
discuss this very sensitive issue (Kenneth, 2011). Furthermore,
having analyzed the business world for quite so long, I feel
better placed to research into the discussion on business ethics.
As business ethics is a wide topic, I have a great effort ahead of
me to gather all the relevant information in order to come up
with conclusive research. The majority of the work in this
research is intensely founded on both the business world as well
as the generally accepted social morals. A combination of the
two previously mentioned factors form the accepted standards
of conducting business. The research will therefore have to seek
the opinions and commentaries from various scholars in the
business world as well as specialists in ethics. The research will
be informed by various sources such as text book, case studies,
reports, scholarly online sources such as the Harvard Business
Review, among a variety of other factors. All these are set to
ensure that the authenticity of this research is guaranteed and
that all the information included in the final research are not
only up to date but also well referenced.
References
Johansen, G., & Byrian, A. (2010). Business Ethics: The 21st
Century Perspective . Ohio:
Longman Publishers.
Kenneth, G. (2011). Conscience and Corporate Culture.
Chicago: PWC Press.

7. White Paper/Reader Centered Analysis.docx
Name: my name
RPW 300 || READER-CENTERED ANALYSIS CHART
Issue/Problem/Opportunity: ____Ethics in
business______________________________________________
_____________________________
Readers
Needs
Values
Attitudes
Primary: The businesses that choose to unethically advertise
their product/service
Need to understand that they should appropriately advertise
their products in a way that doesn’t lead on the customer
Should they do whatever is necessary to advertise their product
or should they advertise in a way that will not lead anyone on
Their attitude needs to be focused in a way that can attract
customers to their service or product
Secondary: people who feel companies shouldn’t advertise
unethically
Want the big companies to advertise their product or service
in a way that doesn’t lead on the customers
They feel people have the right to know about the service or

8. product they are buying before they
purchase it
These people are determined to get the truth about the service or
product
Tertiary: News companies or
other companies that can address the problem in a global way
They want to get the information about how businesses are
unethically advertising their
product just for the sake of a sale
They want people to know the truth about what is happening
regardless
if they are for it or against it
Their attitude is focused on making the general public aware on
what is going on between big companies
and how they are marketing their
product or services
Gatekeepers: Lawyer, or other people
There values are based solely on their job and responsibilities,
they
Strictly business oriented, they want to do their job. They can’t
let their
Name: Troy Weiler

9. that will make sure you aren’t breaking any laws or ruining any
business relationships by publishing the truth
They need to make sure the people who are addressing the
businesses aren’t breaking any laws by exposing the companies
are trying to keep what the people publishing the problems safe
from legal troubles.
own personal opinions get in the way of the responsibilities
they now
have
Note: Please specifically indentify your primary, secondary, and
tertiary audiences. Be as specific as possible. (Hint: The general
public is way too broad)
White Paper/WHAT TO DO FOR THIS ASSIGNMENT.docx
WHAT TO DO FOR THIS ASSIGNMENT
The White Paper
This document draws from the proposal (IN THE FOLDER) and
annotated bibliography (IN THE FOLDER) to argue for a
(re)solution to a specific issue, problem, or opportunity.
· Begin framing the issue/problem/opportunity in the
introduction, following the six moves outlined in Chapter 15 of
Technical Communication Today.
· In the body of the document, you'll want to include: 1) "a
summary of the facts," 2) "a discussion of the importance of
these facts," and 3) "a forecast about the importance of these
facts in the future" (pg 231 in TCT), drawing from your sources
to support claims.
· Next, provide your (re)solution to the
issue/problem/opportunity. Outline and discuss this (re)solution,
providing support when necessary. If the (re)solution is multi-
step, detail each step.
· Conclude the white paper following the five moves outlined in

10. Chapter 15.
The white paper should also adhere to the following criteria:
· Be between 1250-1500 words
· Addresses the primary reader-users you identified in the
reader-centered analysis chart (IN THE FOLDER)
· Written as concisely as possible
· Include at least two images, charts, maps, graphs, etc.
· Adhere to document design principles: i.e. contrast, repetition,
alignment, and proximity
· Utilize headings, subheadings, and other organizational
elements (i.e. bullet points)
· Written in single-space, 12-pt. font
· Free of surface-level errors (such as spelling, punctuation, and
grammar)
· Include a cover page, table of contents, and white paper (not
included in the word count)