This document discusses using behavioral simulations to improve business performance. It describes a 3-step process: 1) Align business goals and measures, 2) Design and deploy simulations, 3) Gather data and assess return on investment. The simulations focus on behaviors in different contexts to transform soft skills into measurable outcomes across financial, learning and growth, operational, and customer metrics. Case studies show how BNY Mellon used this approach to improve risk management, talent development, and compliance training.

1. Optimize Employee Behavior | Deliver Accountable Business Performance
Behavioral Performance Platform
© 2019 EmpowerTheUser (ETU).

2. Hard Data From Soft Skills
Transforming Performance Into Measurable ROI Within Six Months
Patricia Aquaro
Managing Director and Head of
Risk & Professional Excellence
BNY Mellon
Declan Dagger, Ph.D.
CEO & Co-founder
EmpowerTheUser (ETU)
© 2019 EmpowerTheUser (ETU).

3. © 2019 EmpowerTheUser (ETU).

4. Q
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5. Financial
• Increased revenue
• Appropriate revenue mix
• Target profit rates
• Reduced overheads & expenses
• Improved cashflow
• Lowered debt levels
Learning & Growth
• Developed critical skills &
knowledge
• Disseminated information
• Improved talent mobility
• Retained high performing talent
• Increased employee engagement
• Ensured vision/goal alignment
Operational
• Increased productivity & efficiency
• Reduced waste
• Enhanced process & product
quality
• Increased safety record
• Reduced risk exposure, fines &
litigation
Customer & Brand
• Increased customer satisfaction
• Increased customer loyalty & NPS
• Retained profitable customers
• Increased market share
• Improved competitive positioning
• Improved service quality
© 2019 EmpowerTheUser (ETU).

6. © 2019 EmpowerTheUser (ETU).Source: https://joshbersin.com/2018/09/hr-in-the-flow-of-work-a-new-paradigm-has-arrived/

7. IN THE LAST 60 YEARS, OVER 90% OF THE
FORTUNE 500 COMPANIES HAVE DISAPPEARED
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8. IMAGE TO BE SELECTED
Source: https://www.ibm.com/ibm/history © 2019 EmpowerTheUser (ETU).

9. BNY Mellon
Effective Risk Management for Managers
Hard Data From Soft Skills
Patricia Aquaro
February 21, 2019
Head of Risk & Professional Excellence
2018 CLO - Trailblazer Award (Gold)
Best Advance in Talent Management
Measurement/Business Impact Tools
Best Advance in Learning
Management for Compliance Training
Best Advance in Assessment and
Survey Technology

10. Behavioral-Based Performance
3 Simple Steps to ROI
Align Business Focus &
Impact Measures
1
Design & Deploy
Sims
2
Gather, Analyze and
Assess Business
Impact & ROI
3
© 2019 EmpowerTheUser (ETU).

11. © 2019 EmpowerTheUser (ETU).
Align Business Focus &
Impact Measures
1
Design & Deploy
Sims
2
Gather, Analyze and
Assess Business
Impact & ROI
3
Financial
• Increase revenue
• Appropriate revenue mix
• Target profit rates
• Reduce overheads & expenses
• Improve cashflow
• Lower debt levels
Learning & Growth
• Develop critical skills and knowledge
• Disseminate information
• Improve talent mobility
• Retain high performing talent
• Increase employee engagement
• Ensure vision/goal alignment
Operational
• Increase productivity and efficiency
• Reduce waste
• Enhance process and product quality
• Increase safety record
• Reduce risk exposure, fines &
litigation
Customer & Brand
• Increase customer satisfaction
• Increase customer loyalty & NPS
• Retain profitable customers
• Increase market share
• Improve competitive positioning
• Improve service quality Behaviors (& Intentions)
Contexts & Scenarios

12. Align Business Focus &
Impact Measures
1
Design & Deploy
Sims
2
Gather, Analyze and
Assess Business
Impact & ROI
3
Behaviors (& Intentions)
Contexts & Scenarios
Rapid Collaborative Building Plug N Play Delivery Behavioral Analytics
© 2019 EmpowerTheUser (ETU).

13. Align Business Focus &
Impact Measures
1
Design & Deploy
Sims
2
Gather, Analyze and
Assess Business
Impact & ROI
3
Financial
Learning & Growth
Operational
Customer & Brand
Business Data
Behavioral Analytics
© 2019 EmpowerTheUser (ETU).

14. Behavioral-Based Performance
3 Simple Steps to ROI
Align Business Focus &
Impact Measures
1
Design & Deploy
Sims
2
Gather, Analyze and
Assess Business
Impact & ROI
3
© 2019 EmpowerTheUser (ETU).

15. https://empowertheuser.com/SR/
#BehaviorConf19

16. Optimize Employee Behavior | Deliver Accountable Business Performance
Behavioral Performance Platform
© 2019 EmpowerTheUser (ETU).