Starbucks "Note To Self" Campaign

“ Snobby” and “Expensive” brand image…

“ note to self” campaign ,[object Object]

Objectives ,[object Object],[object Object],[object Object],worth every sip.

Target Market ,[object Object],[object Object],[object Object],[object Object],worth every sip.

“Sippers” and “Gulpers” worth every sip.

Key Cities ,[object Object],worth every sip.

Strategy and Positioning ,[object Object],[object Object],[object Object],[object Object],worth every sip.

Creative Strategy ,[object Object],[object Object],[object Object],[object Object],worth every sip.

Promotional Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],worth every sip.

“ Express Your Regret” micro-site

Invasion of the Giant Cups worth every sip. Note to self: Support the Global Fund.

“ Notes from the Road” worth every sip.

Welcome Packets ,[object Object],[object Object],[object Object],[object Object],worth every sip.

Zingo Cross Promotion worth every sip. March 19-21, 2010

worth every sip. Internet Banner Ads

Media Flow Chart worth every sip.

Measurability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],worth every sip.

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