The Digital Innovation Award - Surer

2. Inefficient market with huge void between demand and supply
Unmet demand
70% of SMEs are underinsured
Unmatched supply
90% of Insurers are underrepresented
30,000 Intermediaries
stuck with an
inefficient process
Pictures and logos are for illustration purpose only

3. Inefficient process
Intermediaries spend 70% of their
time doing admin work
Inefficient process has led to an inefficient market
Inefficient market
Demand and supply continues to
not be matched
=
Pictures and logos are for illustration purpose only

4. STEP 1:
Meets with client
Repeat
STEP 2:
Repeats same action in
multiple systems to get quote
STEP 3:
If unable to get suitable quote, reaches out to
peer using traditional, unstructured tools
Repeats step 2 with his insurers
then goes back to meet client
Repeat Repeat
Cannot prospect
and fulfil these
demand because
he is stuck in the
above inefficient
process
Unmet demand
A workflow of repeated actions that can take up to
ONE MONTH to complete
Pictures and logos are for illustration purpose only

5. I can’t grow my business!
I spend 70% of my time on admin work and sourcing quotes
Intermediary
Problem:
Nobody can grow their business in an inefficient market
I can’t grow my business!
76% of the entire licensed agent force is unproportionately concentrated
on the top 5 insurers
Insurer

6. Surer’s collaborative platform helps both intermediaries and
insurers close a deal with greater speed and efficiency
We will capture and grow a US$1trillion market

7. Free up time
to prospect and
meet the demand
The Surer system that helps intermediaries close
with an insurer in 10 MINUTES
1
Proposal.
Instant quotes.
0
Minutes.
For deal tracking.
1
Click.
Present ALL quotes.
1
Click.
Auto communication
Customised Proposals
Instant Quote Marketplace
Pictures and logos are for illustration purpose only

8. Strong traction for key business metrics
(since launch, in Sep ‘20)
USERS:
134
(excl. 125 demo requests)
PROPOSALS:
892
)
QUOTES:
804
)
GPV:
$920,144
)

9. S$
40Mil
US$
5Bn
US$
10Bn
sources: *page 7 of this EY report | ^page 12 of this EY report | ⁺this release by the General Insurance Association of Singapore
Global GPV
US$1 Trillion*
APAC GPV
US$564 Billion^
Singapore GPV
S$4 Billion⁺
Current TAM: US$10 billion
TAM at 1% txn fee as revenue

10. S$
40Mil
US$
5Bn
US$
10Bn
sources: *page 7 of this EY report | ^page 12 of this EY report | ⁺this release by the General Insurance Association of Singapore
Global GPV
US$1 Trillion*
APAC GPV
US$564 Billion^
Singapore GPV
S$4 Billion⁺
Current TAM: US$10 billion
TAM at 1% txn fee as revenue
sources: *page 11 of this EY report
Growth TAM: ~US$17 billion by 2030*
TAM at 1% txn fee as revenue
US$
9.5Bn
+70%
S$
68Mil
+70%
~US$
17Bn
+70%
Global GPV
US$1.7 Trillion
APAC GPV
US$958 Billion
Singapore GPV
S$6.8 Billion

11. Featured by reputable insurance media platforms

12. Certified by highly regulated association

13. Derren Teo
9 years of underwriting experience across 4 major insurance companies.
subject matter expert / sales
Renfred Tay
Former equity research analyst. Exit-ed co-founder of VandTech start-up. Asian Games Gold
Medalist (Sailing).
ops / finance
Gordon Tay
B2B marketer with 8 years of experience driving business growth in an industry (Property)
with similar ecosystem
product / marketing
The Surer people