2. Sample product
Nest Learning Thermostat
It learns from “you” to help save your electric bill
Nest App: Control your thermostat miles away
Energy Savings
4. History of company
● Oct 2011 Founded by Tony Fadell and Matt Rogers
● Jun 2012 Nest thermostat available on Amazon
● Jan 2013 Acquired by google for $3.2 billion
● Oct 2013 Nest Protect smoke and CO alarm
5. What’s hot
Smart Home
- Thermostat(Nest)
- Home monitoring Wi-fi video camera
- wireless security sensor system
- and so on
6. Secret sauce
Design
- Handiwork of an ex-Apple team, no less
- Straightforward interface promising liberation from fiddly schedules.
Technology changes life
- people used to change thermostat 1500 times/year
- people want life with most comfort with least effort
9. Buy or Sell
Buy!
Expection growth between 2012 and 2020
Smart home market : annual rate of 29.5%
Annual revenue : from $4.8 billion in 2012 to $35.3 billion in 2020.