Howard Davidson Arlington MA - Acura & Seinfeld Hit The Road Again Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Acura & Seinfeld Hit The Road
Again
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Acura & Seinfeld Hit The Road
Again
Acura and Seinfeld have hit the road
again, and their trip just got a few
extra miles tacked on. But it really
isn’t a show about nothing.
Slide By :- Howard Davidson Arlington MA

3. Seinfeld has rolled out Comedians in Cars Getting Coffee, an observational
examination of regular life that defined the old Seinfeld. Acura has sponsored
the show for four more seasons. Truth be told, I’m more excited that the show is
going to continue for 24 more episodes than anything else but I’m sure Acura
feels the same. The format of the show itself is pretty simple: each episode
opens with a full on soliloquy from Seinfeld about the featured car, then Jerry
pretends to call a celebrity friend (usually much more interesting than him) for
an impromptu cup of coffee. Seinfeld’s trademark snark shines through the
interviews, with a gimmicky “meta” bit where he drives around with Tina Fey
and asks an Acura “Excuse me, is this a product placement?”
Slide By :- Howard Davidson Arlington MA

4. The production team at Crackle have also made it
virtually impossible to skip the Acura spots at the
beginning of the videos. A seasoned Internet
veteran can usually skip past YouTube ads, but
Seinfeld’s show has the Acura ads embedded into
the actual video, so bypassing isn’t an option. And
since a mini Seinfeld reunion promoting the show
was the most exciting thing about last year’s Super
Bowl, staying in the passenger’s seat was probably
at the top of Acura’s wish list.
Season four of the show is already brewing, with
comedians like Jon Stewart set to make
appearances. Mix in the fact that total views of the
series have hit over 40 million and consider Seinfeld
and Acura satisfied.
Slide By :- Howard Davidson Arlington MA

5. The show, which debuted in July 2012, has
earned more than 40 million streams
overall as well as an Emmy nom in the
category of outstanding special class —
short-format nonfiction programs. I’ll drink
(coffee) to that!
Howard Davidson from Arlington, MA
Slide By :- Howard Davidson Arlington MA