This document discusses the history and future of augmented reality. It notes that augmented reality follows a similar progression to other new technologies and media, moving from a new category of devices to a new medium to mass distribution and becoming mainstream. The document outlines some current applications of augmented reality like virtual art installations and using internet content on TV. It envisions future augmented reality applications involving image and face recognition, gesture control, augmented reality glasses, and domestic robots.

1. O
FROM
SCIENCE FICTION
TO FACT

2. O
Dale Herigstad
Chief Creative Officer, Schematic

3. O
Marc René Gardeya
Founder and CEO,

4. O
HISTORY
REPEATING

5. O
LAYER
METAPHOR

6. O
WHAT‘S THERE
TODAY

7. O
THE
FUTURE
OF
AUGMENTED
REALITY

8. O
New category
of devices
New
medium
Mass distribution
Mass market
HISTORY REPEATING

9. O
NEW CATEGORY OF DEVICES

10. O
LOCAL CONTENT

11. O
NEW MEDIUM

12. O
MASS DISTRIBUTION

13. O
MEDIUM SPECIFIC CONTENT

14. O?
MASS MARKET

15. O
Layers in Television
HISTORY REPEATING
LAYER METAPHOR

16. O
INFORMATION
INTERFACE
BRANDING

17. O
INFORMATION
INTERFACE
BRANDING

18. O
INFORMATION
INTERFACE
BRANDING

19. O
INFORMATION
INTERFACE
BRANDING

20. O
INFORMATION
INTERFACE
BRANDING
Flat
Fixed to the screen
Sometimes animated
On top of the video image
Not interactive

21. O
WHAT‘S THERE
TODAY

22. O„Key element of our layer is that the objects are site-specific. This is
different than most other digital media that can be easily transfered and
shared. This requires the users presence and interaction with the site itself.“
Chris Manzione, Artist
VIRTUAL PUBLIC ART PROJECT

23. OHappy easter!
Looking forward to see you again!
SOCIAL

24. O
CAMPAIGN

25. O
BERLIN WALL 3D

26. O
BERLIN WALL 3D

27. O
CONTENT MANAGEMENT

28. O
Layers in Television
WHAT‘S THERE
TODAY

29. O
The “push back”
CREATING
CONTENT
SPACES

30. O
CREATING
CONTENT
SPACES

31. O
CREATING
CONTENT
SPACES

32. O
The “push back”
CREATING
INTERFACE
SPACES

33. O
CREATING
INTERFACE
SPACES

34. O
ENVIRONMENTAL
GRAPHICS

35. O
CREATING
INTERFACE
SPACES

36. O
Apps and other IP content
INTERNET
CONTENT
TO TV

37. O
INTERNET
CONTENT
TO TV

38. O
artwork
photography
motion graphics
big screens
interactive media
virtual reality

39. O
artwork
photography
motion graphics
big screens
interactive media
virtual reality
stereo 3D

40. O
artwork
photography
motion graphics
big screens
interactive media
virtual reality
stereo 3D

41. O
STEREO 3D
SPACES

42. O
STEREO 3D
SPACES

43. O
Apps and other IP content
INTERNET
CONTENT
TO TV

44. O
THE
FUTURE
OF
AUGMENTED
REALITY

45. OPaul Otellini, CEO Intel, CES 2008
IMAGE RECOGNITION

46. O
FACE RECOGNITION
TAT The Astonishing Tribe, Concept Work, 2009

47. O
GESTURE CONTROL
John Underkoffler, TED Konferenz, February 2010

48. O
GESTURE CONTROL
Concept work, Schematic

49. OConcept work, Nokia
AR GLASSES

50. O
DOMESTIC ROBOCOP
Keiichi Matsuda, Augmented (hyper)Reality, January 2010

51. O
THANKS
Dale Herigstad
Chief Creative Officer, Schematic
Marc René Gardeya
Founder and CEO,