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Mobile Augmented Reality
From Science Fiction to Fact


       HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Marc René Gardeya, Founder and CEO




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Today
       Tomorrow
         Soon

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Today



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
7 Cases



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Rhônes-Alpes Tourism




    HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
German Yellow Pages




   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Virtual Public Art Project
                                         „Key element of our application is that the
                                         objects are site-specific. This is different
                                         than most other digital media that can be
                                         easily transfered and shared. This requires
                                         the users presence and interaction with the
                                         site itself.“
                                                                         Chris Manzione, Artist




     HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Quiznos Campaign




  HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Social Is Mobile




         Happy easter!
                           again!
Looking forward to see you




         HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Woombamania




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall 3D




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall 3D




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Advertising




Google Patent #20100010893, 14. Januar 2010
     HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Real World
      Spatial
        3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Technologie



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content
            Content
            Content

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content Management




   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Consulting & Training




        School

   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Tomorrow



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Natural Feature Tracking




      Paul Otellini, CEO Intel, CES 2008
     HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Word Lens




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Face Recognition




TAT The Astonishing Tribe, Concept Work, 2009
     HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Face Recognition




  HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Parallel Tracking and Mapping




                                                                          Georg Klein,
                                                                       University of Oxford
                                                                        (now Microsoft)




        HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Mobile AR Device




  HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Point Cloud Model




Dubrovnik Old City Center, 4.619 Photos, 3.485.717 Points
 University of Washington in Seattle, funded by Microsoft
           HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Microsoft Photosynth




   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Location
          Location
          Location

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Location Tracking




Chris Grayson, „AR & Emerging Tech pt. 3“, www.chrisgrayson.com
              HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Soon



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Gesture Control




John Underkoffler, TED Konferenz, February 2010
      HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Gesture Control




         Concept work, Schematic
 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
AR Glasses




             Concept work, Nokia
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Make tea



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augmented (Hyper)Reality




         Keiichi Matsuda, January 2010
     HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
THANK YOU

 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

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Hoppala at XMediaLab

  • 1. Mobile Augmented Reality From Science Fiction to Fact HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 2. Marc René Gardeya, Founder and CEO HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 3. Today Tomorrow Soon HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 4. Today HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 5. 7 Cases HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 6. Rhônes-Alpes Tourism HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 7. German Yellow Pages HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 8. Virtual Public Art Project „Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 9. Quiznos Campaign HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 10. Social Is Mobile Happy easter! again! Looking forward to see you HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 11. Woombamania HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 12. Berlin Wall 3D HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 13. Berlin Wall 3D HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 14. Advertising Google Patent #20100010893, 14. Januar 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 15. Real World Spatial 3D HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 16. Technologie HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 17. Content Content Content HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 18. Content Management HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 19. Consulting & Training School HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 20. Tomorrow HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 21. Natural Feature Tracking Paul Otellini, CEO Intel, CES 2008 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 22. Word Lens HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 23. Face Recognition TAT The Astonishing Tribe, Concept Work, 2009 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 24. Face Recognition HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 25. Parallel Tracking and Mapping Georg Klein, University of Oxford (now Microsoft) HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 26. Mobile AR Device HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 27. Point Cloud Model Dubrovnik Old City Center, 4.619 Photos, 3.485.717 Points University of Washington in Seattle, funded by Microsoft HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 28. Microsoft Photosynth HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 29. Location Location Location HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 30. Location Tracking Chris Grayson, „AR & Emerging Tech pt. 3“, www.chrisgrayson.com HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 31. Soon HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 32. Gesture Control John Underkoffler, TED Konferenz, February 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 33. Gesture Control Concept work, Schematic HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 34. AR Glasses Concept work, Nokia HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 35. Make tea HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 36. Augmented (Hyper)Reality Keiichi Matsuda, January 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 37. THANK YOU HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com