1 30 March 2016 Brambles commits to 2020 Sustainability Goals, adopting closer alignment with the United Nations’ Sustainable Development Goals Brambles, the global supply chain logistics company operating primarily through the CHEP and IFCO brands, is delighted to announce its Sustainability Goals for 2020, reflecting the Group’s commitment to its Better Business, Better Communities, Better Planet sustainability framework. Brambles is built on principles that are inherently sustainable, providing efficient, safe and sustainable solutions for customers’ supply chains, while minimising environmental impact and contributing positively to the community at large. The Group offers pallets, crates and containers for shared use by multiple supply- chain participants in a “circular economy”1 model utilising the principles of recover, reuse, reduce and recycle. The Company’s 2020 Sustainability Goals focus on the most material aspects of the Group’s operations and are closely aligned both with the aspirations of its customers and with the United Nations’ Sustainable Development Goals (SDGs). The Brambles circular business model, known as pooling, benefits customers by enabling them to transport their goods through the supply chain while eliminating the financial and environmental costs and risks of purchasing and disposing of one-way transportation platforms such as pallets or cardboard boxes. Brambles’ 2020 Sustainability Goals are as follows: Better Framework Main Goal Alignment with United Nations Sustainable Development Goals Better Planet Zero Deforestation – 100% chain of custody for all lumber supply globally SDG 15 Sustainable Forestry SDG 13 Climate Action Zero Emissions – 20% reduction in CO2-e per pooled unit SDG 13 Climate Action SDG 7 Clean Energy Zero Waste – Zero wood waste and plastic waste to landfill SDG 12 Sustainable Production and Consumption SDG 14 Clean Water and Sanitation Better Business Better Workplace – 25% reduction in Brambles Incident Frequency Rate (BIFR) ; 30% women on Board and in senior management2; global best practice employee engagement SDG 3 Good Health and Well- being SDG 4 Quality Education SDG 5 Gender Equality SDG 8 Decent Work and Economic Growth Better Collaboration - Yearly improvement in packaging waste, food waste, CO2-e intensity per kilometre through collaboration with suppliers and customers SDG 8 Decent Work and Economic Growth SDG 12 Sustainable Consumption and Production Better Supply Chains - Yearly improvement in CO2-e and waste reductions in customer supply chains through the use of our products and services SDG 9 Industry, Innovation and Infrastructure SDG 12 Sustainable Consumption and Production Better Communities Helping Communities –Yearly improvement in Education, Environment and Food Security programs through our commitment to 0.7% pre-tax profit donations and 1 volun ...

1. 1
30 March 2016
Brambles commits to 2020 Sustainability Goals, adopting closer
alignment with the United Nations’ Sustainable Development
Goals
Brambles, the global supply chain logistics company operating
primarily through the CHEP and IFCO brands,
is delighted to announce its Sustainability Goals for 2020,
reflecting the Group’s commitment to its Better
Business, Better Communities, Better Planet sustainability
framework.
Brambles is built on principles that are inherently sustainable,
providing efficient, safe and sustainable
solutions for customers’ supply chains, while minimising
environmental impact and contributing positively to
the community at large. The Group offers pallets, crates and
containers for shared use by multiple supply-

2. chain participants in a “circular economy”1 model utilising the
principles of recover, reuse, reduce and recycle.
The Company’s 2020 Sustainability Goals focus on the most
material aspects of the Group’s operations and
are closely aligned both with the aspirations of its customers
and with the United Nations’ Sustainable
Development Goals (SDGs).
The Brambles circular business model, known as pooling,
benefits customers by enabling them to transport
their goods through the supply chain while eliminating the
financial and environmental costs and risks of
purchasing and disposing of one-way transportation platforms
such as pallets or cardboard boxes.
Brambles’ 2020 Sustainability Goals are as follows:
Better Framework Main Goal Alignment with United Nations
Sustainable Development Goals
Better
Planet
Zero Deforestation – 100% chain of custody for all lumber
supply globally
SDG 15 Sustainable Forestry

3. SDG 13 Climate Action
Zero Emissions – 20% reduction in CO2-e per pooled unit SDG
13 Climate Action
SDG 7 Clean Energy
Zero Waste – Zero wood waste and plastic waste to landfill
SDG 12 Sustainable Production and
Consumption
SDG 14 Clean Water and Sanitation
Better Business Better Workplace – 25% reduction in Brambles
Incident
Frequency Rate (BIFR) ; 30% women on Board and in senior
management2; global best practice employee engagement
SDG 3 Good Health and Well-
being
SDG 4 Quality Education
SDG 5 Gender Equality
SDG 8 Decent Work and Economic
Growth
Better Collaboration - Yearly improvement in packaging waste,

4. food waste, CO2-e intensity per kilometre through collaboration
with suppliers and customers
SDG 8 Decent Work and Economic
Growth
SDG 12 Sustainable Consumption
and Production
Better Supply Chains - Yearly improvement in CO2-e and waste
reductions in customer supply chains through the use of our
products and services
SDG 9 Industry, Innovation and
Infrastructure
SDG 12 Sustainable Consumption
and Production
Better Communities
Helping Communities –Yearly improvement in Education,
Environment and Food Security programs through our
commitment to 0.7% pre-tax profit donations and 1

5. volunteering day per year per employee.
SDG 4 Quality Education
SDG 2 Zero Hunger
SDG 11 Sustainable Cities and
Communities
SDG 15 Sustainable Forestry
For the full version of this table with strategy and benefits,
please visit brambles.com/sustainability.
1 A circular economy is restorative and regenerative by design
and aims to keep products, components and materials at their
highest utility and value at all
times, distinguishing between technical and biological cycles.
Source: The Ellen MacArthur Foundation
2
As stated in Brambles’ 2015 Corporate Governance Statement,
the Group’s goal is to achieve 30% representation by women in
senior management
positions by 30 June 2018.
http://brambles.com/sustainability
2

6. The setting of Brambles’ 2020 Sustainability Goals follows the
achievement of the following under the
Group’s 2015 Sustainability Goals, which were set in 2010:
- A 20% reduction in carbon emissions
- 97% of wood purchased from certified sources
- 75% zero wood waste to landfill at sites comprising 92% of
production volumes
- Collaboration with more than 100 food banks, contributing to
in-kind donations of US$1.45 million
in FY15
- 15% improvement in the Brambles Injury Frequency Rate
- 25% increase in participation in education, training and
development days
- In FY15, customers’ use of Brambles’ pallets and reusable
plastic crates eliminated 460,000 tonnes of
waste from landfill and saved 1.38 million trees.
A full version of Brambles’ 2015 Sustainability Review and
Sustainability Report Card are available on the
Brambles website.
Brambles has consistently been recognized as one of the most
sustainable companies in the world and is

7. listed on both the Dow Jones Sustainability Index and the
FTSE4Good Index. It has won numerous awards for
its sustainability initiatives including the EcoVadis Gold
recognition level in Europe and Canada. It has also
been recognised as a sector leader for fighting deforestation by
Carbon Disclosure Project (CDP).
Brambles Chief Executive Officer, Tom Gorman, said:
“Brambles has made significant progress in delivering
continual improvement through our sustainability objectives
over the past five years. Our 2020 Sustainability
Goals set a new challenge for us – one that we are excited and
committed to undertaking. Our commitment
to sustainability fits intrinsically with our model, our markets
and our customers’ needs and I am delighted to
see our goals also align so directly with the Sustainability Goals
established by the UN.”
For further information, please contact:
Víctor Collado
Director, Corporate Communications
Europe, Middle East & Africa
+34 659 691 864
[email protected]

8. Vanessa Bouffard
Senior Manager, Corporate Communications
Americas
+1 407 655-8837
[email protected]
James Millard
Director, Corporate Communications
Group & Asia Pacific
+61 2 9256 5263
[email protected]
Brambles Limited is a supply-chain logistics company operating
primarily through the CHEP and IFCO
brands. Brambles enhances performance for customers by
helping them transport goods though their supply
chains more efficiently, sustainably and safely. The Group’s
primary activity is the provision of reusable unit-
load equipment such as pallets, crates and containers for shared
use by multiple participants throughout the
supply chain through a system known as “pooling”, in which the
Group has unique network scale and
longstanding experience. Brambles primarily serves the fast-

9. moving consumer goods (e.g. dry good, grocery
and household and personal care), fresh produce, beverage,
retail and general manufacturing industries,
counting many of the world’s best-known brands among its
customers. The Group also operates specialist
business serving the automotive, aerospace and oil and gas
sectors. Brambles has its headquarters in Sydney,
Australia, and is listed on the Australian Securities Exchange
(ASX: BXB) but operates in more than 60
countries, with its largest operations in North America and
Western Europe. Brambles employs approximately
14,000 people and owns more than 500 million pallets, crates
and containers through a network of
approximately 850 service centres. For more information, visit
brambles.com.
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
http://www.brambles.com/
Environmental and Industry Analysis 1
Environmental and Industry Analysis 1

10. CLC Capstone: Five-Star Cleaning Services
Jessica Cisneros
Nicholas Gaudet
Cory Nicholson
Rebekah Reno
MGT-485
March 5, 2017
Industry Analysis
Porter’s Five Forces Model of Competition
Suppliers’ bargaining Power
There is a high competition among suppliers in the
cleaning industry. This reduces their bargaining power.
Moreover, buyers are highly informed of the cleaning industry.
As a result, they are likely to opt for better services, thereby
reducing bargaining power.
Threats of Substitutes
Five-Star Cleaning services faces threats from substitutes
such as home cleaning machines. The industry will also likely
go through an automation of the cleaning processes. As more
people afford to buy cleaning machines, the organization will
face stiff competition from substitutes.
Buyers’ Bargaining Power
As the number of customers increase, their bargaining
power will likely decline. However, in seasons where there is a
sharp decline in the number of buyers. Their bargaining power
will increase.
Threats of Entrants
The industry is faced with challenges that stem from new
entrants. However, since the company enjoys a strong brand that
has established itself, entrants will less likely pose threats.
Moreover, customers will increasingly become more loyal to
existing brands, thereby reducing threats from new entrants.
Intensity of Rivalry

11. The organization operates in an environment that is
characterized by stiff competition. This is because many
suppliers provide the same cleaning services. There industry
size is also large and dynamic. Further, rapid pace of industry
growth poses competitive threats.
Sources of Competitive Advantage of Five-Star Cleaning
Services:
1. Whether you are looking for a deep cleaning, allergen
reduction, or simply aiming to increase the overall freshness of
your home, our all-natural, proprietary blend of eco-friendly
cleaning formulas will turn your home into the green ‘safe’
haven you and your family deserve.
1. Our highly-trained team of experts are not simply
housekeepers, but dedicated hospitality professionals
determined to transform the cleanliness of your home while,
establishing lasting relationships with each and every client.
1. With a guaranteed response and turnaround time of 24 hours,
Five-Star Cleaning Services is your quickest and most effective
route to a clean and healthy home.
1. We offer an array of affordable customizable monthly
subscription models tailor made to fit your specific needs and
achieve your cleanliness goals. Whether you are a single
working professional or family of five, these cleaning programs
provide a superior solution to all of your cleaning needs.
Modes of Entry
The brilliant cleaning systems here at Five-Star Cleaning
Services are currently only available in the Unites States,
though we plan to branch out quickly into other countries. The
first country we intend to branch into is Canada because of its
physical proximity to the United States. Our best mode of entry
at first would be licensing deals or franchising deals. This
would be the best way for us to get our foot in the door and
establish our brand. English is our company’s primary language,
but Canada is both English and French speaking. Our ideal elite
housekeeper would be bilingual, so as to communicate clearly
with both groups of clients as necessary.

12. External Environmental Analysis
Scanning: Identifying early signals of environmental
changes and trends
One of the main trends Five-Star has observed in the
United States is that people are becoming more aware and
concerned about their effect on the natural environment of the
earth. They are also becoming more health conscious. The
products used solely by our services fit into those trends as they
are all natural and free of harmful chemicals. This keeps the
homeowner, the housekeeper, and the environment protected
while providing a clean like no other. There are few other
cleaning services offering environmentally friendly cleaning
solutions, and most of those have it as an option rather than a
standard. Our main competitor does use a “green” solution, but
does not offer services in most of the plains or western states,
or outside the United States (Green Cleaning, n.d.).
Monitoring: Detecting meaning through on-going
observations of environmental changes and trends.
In an effort to maintain a competitive advantage according
to both trends and changes in areas such as technology and the
economy, Five-Star has a select group monitoring trends and
environmental changes. This group will also link with a creative
team to continue to produce innovative and earth-friendly
products, as well as improve in areas of service and cleaning
techniques.
Forecasting: Developing projections of anticipated
outcomes based on monitored changes and trends.
Five-Star’s monitoring group will analyze their findings
and create projections. These projections will include the
foreseeable potentials, problems, and possible solutions to both.
Currently, an economic analysis is underway to ensure that our
customer base has the potential to increase given our current
prices.
Assessing: Determining the timing and importance of
environmental changes and trends for firms’ strategies and their
management.

13. One of the elements of Five-Star’s monitoring and creative
teams is timing. A new product or type of service they have
decided upon based on forecasted trends must be released only
at an appropriate time. Too early, and it will not catch on or
help to further the company in a significant way. Too late, and
our competitors might have it rolled out first. Timing is key.
This is why we at Five-Star aim to not only stay abreast of the
current environment and trends, but to stay two steps ahead,
ready to shape the environment in which we operate.
References
Green Cleaning | Home Cleaning Services. (n.d.). Retrieved
from http://www.thecleaningauthority.com/our-cleaning-
services/green-cleaning/
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E.
(2015). Strategic management: Competitiveness and
globalization: concepts (11th ed.). Stamford, CT: Cengage
Learning.