SlideShare a Scribd company logo

151554861 study-dealers-satisfaction

homework help,online homework help,online tutors,online tutoring,research paper help,do my homework, https://www.homeworkping.com/

1 of 45
Download to read offline
Get Homework Done
Homeworkping.com
Homework Help
https://www.homeworkping.com/
Research Paper help
https://www.homeworkping.com/
Online Tutoring
https://www.homeworkping.com/
click here for freelancing tutoring sites
A STUDY ON DEALER’S SATISFACTION WITH
REFERENCE TO TAMILNADU CEMENT
CORPORATION LTD., ARIYALUR.
SUMMER PROJECT REPORT
Submitted by
M. SWAMINATHA PRABU
REGISTER NO: 27348351
Under the Guidance of
Mrs. M. JANAKIRAMA, M.B.A, P.G.D.C.A
Faculty in the Department Of Management Studies
in partial fulfillment for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION
1
DEPARTMENT OF MANAGEMENT STUDIES
SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE
PONDICHERRY UNIVERSITY
PUDUCHERRY, INDIA.
SEPTEMBER 2007
SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE
MADAGADIPET, PUDUCHERRY.
DEPARTMENT OF MANAGEMENT STUDIES
BONAFIDE CERTIFICATE
This to certify that the project work entitled “A STUDY ON
DEALER’S SATISFACTION WITH REFERENCE TO TAMILNADU
CEMENT CORPORATION LTD., ARIYALUR.” Is bonafide work done by
M.SWAMINATHA PRABU [REGISTER NO: 27348351] in partial fulfillment of
the requirement for the award of Master of Business Administration by Pondicherry
University during the academic year 2007 – 2008.
2
GUIDE HEAD OF THE DEPARTMENT
Submitted for Viva-Voce Examination held on ________________
EXTERNAL EXAMINER
ACKNOWLEDGEMENT
I express my sincere thanks and deep sense of gratitude to my Management of Sri
Manakula Vinayagar Engineering College, Puducherry, to provide necessary and
essential facilities to do this project report.
I am extremely grateful to Our Principal Dr. V.S.K. VENGATACHALAPATHY
to provide necessary and essential facilities to do this project report.
I express my sincere thanks and deep sense of gratitude to my Head of
Department Mr. JAYAKUMAR, Department of Management Studies for providing me
with an opportunity to study and to do this report
I express a deep sense of gratitude to my Guide Mrs. M. JANAKIRAMA
Lecturer, Department of Management Studies, her encouragement, support and guidance to
complete this project work successfully.
3
I express my sincere thanks to Mr. SATHA SIVAM, Assist. Marketing Manger.
Tamilnadu cement corporation Ltd., Ariyalur, for guiding me in all the ways to do the
project
I express my sincere thanks to all dealers in Tamilnadu cement corporation ltd.,
Ariyalur, for helping me in all the ways to do the project
Finally, I thank my beloved parents and Sister without their support this project
report would not have been completed in a successful.
4
ABSTRACT
This project report entitled: A study on dealer stratification with reference to
TANCEM” is intended to determine the dealer satisfaction, Products awareness,
fluctuation of demand and needs and wants of the dealers.
Primarily the well defined objectives one framed according to the study. Then
questionnaire is prepared based on the defined objectives. The prepared questionnaire is
used to get way of personal interview from the dealers.
The response given by the customers are analyzed and interpret using different
types of statistical tools such as percentage analysis, chi-square method and weighted
average method.
From the analysis some general findings one araised and that one more related with
the framed objectives for this study. According to the findings the suggestion are given and
the conclusions one also based on the findings which will be more helpful for the
organizations
5
TABLE OF CONTENTS
LIST OF TABLES
LIST OF CHARTS
CHAPTER TITLE PAGE NO
I INTRODUCTION 1
II REVIEW OF LITERATURE 12
III OBEJECTIVES AND LIMITATIONS 15
IV RESEARCH METHODOLOGY 17
IV DATA ANALYSIS AND INTERPRETATION 20
VI
FINDINGS OF THE STUDY, SUGGESTION AND
RECOMEDATIONS
31
VII CONCLUSIONS 33
VIII
SCOPE AND LIMITATIONS FOR THE FUTHER
STUDY
34
ANNEXURES
1. QUESTIONNARIES.
2. BIBLOGRAPHY.
6

Recommended

A Report On Measurement Of Dealer Satisfaction And Performance Level Of Beete...
A Report On Measurement Of Dealer Satisfaction And Performance Level Of Beete...A Report On Measurement Of Dealer Satisfaction And Performance Level Of Beete...
A Report On Measurement Of Dealer Satisfaction And Performance Level Of Beete...debalinachoudhury
 
Project report on Brand awareness n Perception of ACC ltd.
Project report on Brand awareness n Perception of ACC ltd.Project report on Brand awareness n Perception of ACC ltd.
Project report on Brand awareness n Perception of ACC ltd.swati verma
 
Dealers' satisfaction of kcp cement ltd.
Dealers' satisfaction of kcp cement ltd.Dealers' satisfaction of kcp cement ltd.
Dealers' satisfaction of kcp cement ltd.narimba
 
List of mba project topics reports
List of  mba project topics  reportsList of  mba project topics  reports
List of mba project topics reportsBabasab Patil
 
A REPORT ON STUDY OF DEALER SATISFACTION OF VARIOUS REFRIGERATOR IN PATNA
A REPORT ON STUDY OF DEALER SATISFACTION OF  VARIOUS REFRIGERATOR IN PATNAA REPORT ON STUDY OF DEALER SATISFACTION OF  VARIOUS REFRIGERATOR IN PATNA
A REPORT ON STUDY OF DEALER SATISFACTION OF VARIOUS REFRIGERATOR IN PATNApriyanka gupta
 
PROJECT ON ULTRATECH CEMENT
PROJECT ON ULTRATECH CEMENT PROJECT ON ULTRATECH CEMENT
PROJECT ON ULTRATECH CEMENT Mohammed Ashraf
 
A project report on yamaha superbikes for yamaha motor india pvt.ltd.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.A project report on yamaha superbikes for yamaha motor india pvt.ltd.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.Projects Kart
 

More Related Content

What's hot

Customer Satisfaction Project
Customer Satisfaction ProjectCustomer Satisfaction Project
Customer Satisfaction ProjectMaaz Ahmad Khan
 
Tvs motors summer internship report a study on customer satisfaction towards ...
Tvs motors summer internship report a study on customer satisfaction towards ...Tvs motors summer internship report a study on customer satisfaction towards ...
Tvs motors summer internship report a study on customer satisfaction towards ...Priyansh Kesarwani
 
project report on customer satisfaction toward cement product.
project report on customer satisfaction toward cement product.project report on customer satisfaction toward cement product.
project report on customer satisfaction toward cement product.Mohd Ahmed
 
TVS Motors _ Summer Intern PPt
TVS Motors _ Summer Intern PPtTVS Motors _ Summer Intern PPt
TVS Motors _ Summer Intern PPtMayank Mohan
 
MRF Tyres Strategy Analysis
MRF Tyres Strategy AnalysisMRF Tyres Strategy Analysis
MRF Tyres Strategy AnalysisSharath Murali
 
Marketing Strategy - TCS
Marketing Strategy - TCSMarketing Strategy - TCS
Marketing Strategy - TCSChetan Poojari
 
Tata group Vision and mission and its porter's five forces
Tata group Vision and mission and its porter's five forcesTata group Vision and mission and its porter's five forces
Tata group Vision and mission and its porter's five forcesAKASH GHANATE
 
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis kunal mittal
 
A project report on training and development with reference to hal
A project report on training and development with reference to halA project report on training and development with reference to hal
A project report on training and development with reference to halProjects Kart
 
TVS PPT Amudha
TVS PPT AmudhaTVS PPT Amudha
TVS PPT AmudhaAmu dha
 
Customer Satisfaction Survey of Maruti Suzuki Ltd.
Customer Satisfaction Survey of Maruti Suzuki Ltd. Customer Satisfaction Survey of Maruti Suzuki Ltd.
Customer Satisfaction Survey of Maruti Suzuki Ltd. Vijay Yadav
 
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENT
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENTMBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENT
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENTSalim Palayi
 
BRAND AUDIT ON TATA MOTORS
BRAND AUDIT ON TATA MOTORSBRAND AUDIT ON TATA MOTORS
BRAND AUDIT ON TATA MOTORSShreyash Falke
 

What's hot (20)

Customer Satisfaction Project
Customer Satisfaction ProjectCustomer Satisfaction Project
Customer Satisfaction Project
 
Tvs motors summer internship report a study on customer satisfaction towards ...
Tvs motors summer internship report a study on customer satisfaction towards ...Tvs motors summer internship report a study on customer satisfaction towards ...
Tvs motors summer internship report a study on customer satisfaction towards ...
 
Amul
Amul Amul
Amul
 
project report on customer satisfaction toward cement product.
project report on customer satisfaction toward cement product.project report on customer satisfaction toward cement product.
project report on customer satisfaction toward cement product.
 
J.k.tyre ppt
J.k.tyre pptJ.k.tyre ppt
J.k.tyre ppt
 
TVS Motors _ Summer Intern PPt
TVS Motors _ Summer Intern PPtTVS Motors _ Summer Intern PPt
TVS Motors _ Summer Intern PPt
 
MRF Tyres Strategy Analysis
MRF Tyres Strategy AnalysisMRF Tyres Strategy Analysis
MRF Tyres Strategy Analysis
 
Marketing Strategy - TCS
Marketing Strategy - TCSMarketing Strategy - TCS
Marketing Strategy - TCS
 
Cholamandalam
CholamandalamCholamandalam
Cholamandalam
 
Tata group Vision and mission and its porter's five forces
Tata group Vision and mission and its porter's five forcesTata group Vision and mission and its porter's five forces
Tata group Vision and mission and its porter's five forces
 
MBA -Project Study Report
MBA -Project Study Report MBA -Project Study Report
MBA -Project Study Report
 
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
 
A project report on training and development with reference to hal
A project report on training and development with reference to halA project report on training and development with reference to hal
A project report on training and development with reference to hal
 
Mba project report
Mba project reportMba project report
Mba project report
 
TVS PPT Amudha
TVS PPT AmudhaTVS PPT Amudha
TVS PPT Amudha
 
Customer Satisfaction Survey of Maruti Suzuki Ltd.
Customer Satisfaction Survey of Maruti Suzuki Ltd. Customer Satisfaction Survey of Maruti Suzuki Ltd.
Customer Satisfaction Survey of Maruti Suzuki Ltd.
 
Tvs motors
Tvs motorsTvs motors
Tvs motors
 
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENT
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENTMBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENT
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENT
 
BRAND AUDIT ON TATA MOTORS
BRAND AUDIT ON TATA MOTORSBRAND AUDIT ON TATA MOTORS
BRAND AUDIT ON TATA MOTORS
 
Presentation on Tata vs Cyrus Mistry Case by Khyati Savla
Presentation on Tata vs Cyrus Mistry Case by Khyati SavlaPresentation on Tata vs Cyrus Mistry Case by Khyati Savla
Presentation on Tata vs Cyrus Mistry Case by Khyati Savla
 

Viewers also liked

MCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCL
MCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCLMCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCL
MCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCLDiDwm Kumar BraHma
 
Internship (project)
Internship (project)Internship (project)
Internship (project)Swadha Mishra
 
Shree cement mar. report
Shree cement mar. reportShree cement mar. report
Shree cement mar. reportsonu21
 
Market Research India - Beer Market in India 2009
Market Research India - Beer Market in India 2009Market Research India - Beer Market in India 2009
Market Research India - Beer Market in India 2009Netscribes, Inc.
 
Final project
Final projectFinal project
Final projectAnfas Vp
 
Dealers satisfaction of whirlpool
Dealers satisfaction of whirlpoolDealers satisfaction of whirlpool
Dealers satisfaction of whirlpoolJay Limbachiya
 
Anna university project guidelines (1)
Anna university project guidelines (1)Anna university project guidelines (1)
Anna university project guidelines (1)Arasuraja Ganesan
 
Rocket-Hire Talent Assessment Market Overview 2014-2015
Rocket-Hire Talent Assessment Market Overview 2014-2015Rocket-Hire Talent Assessment Market Overview 2014-2015
Rocket-Hire Talent Assessment Market Overview 2014-2015Rocket-Hire
 
Mba marketing mngt projects
Mba marketing mngt projectsMba marketing mngt projects
Mba marketing mngt projectsMd Asif uddin
 
Washing Powder 2001 Project
Washing Powder 2001 ProjectWashing Powder 2001 Project
Washing Powder 2001 ProjectGoClean eStore
 
Market Research on Consumer Preference towards Detergent Sector
Market Research on Consumer Preference towards Detergent SectorMarket Research on Consumer Preference towards Detergent Sector
Market Research on Consumer Preference towards Detergent SectorArnab Roy Chowdhury
 
Marketing management project surf excel
Marketing management project   surf excel Marketing management project   surf excel
Marketing management project surf excel waseemashrafwaseem
 
Project consumer-preference-buying-behaviour-washing-machine-refreigrators
Project consumer-preference-buying-behaviour-washing-machine-refreigratorsProject consumer-preference-buying-behaviour-washing-machine-refreigrators
Project consumer-preference-buying-behaviour-washing-machine-refreigratorspinkpanther63
 
Presentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing PowderPresentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing Powderguest561f62
 
Fmcg preference questionnaire
Fmcg preference questionnaireFmcg preference questionnaire
Fmcg preference questionnaireNanda Kumar
 

Viewers also liked (20)

Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
Project on gc sheets
Project on gc sheetsProject on gc sheets
Project on gc sheets
 
Project on gc sheets
Project on gc sheetsProject on gc sheets
Project on gc sheets
 
MCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCL
MCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCLMCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCL
MCL... TO STUDY THE DEALER SATISFACTION LEVEL OF MCL
 
Internship (project)
Internship (project)Internship (project)
Internship (project)
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
Shree cement mar. report
Shree cement mar. reportShree cement mar. report
Shree cement mar. report
 
Market Research India - Beer Market in India 2009
Market Research India - Beer Market in India 2009Market Research India - Beer Market in India 2009
Market Research India - Beer Market in India 2009
 
Final project
Final projectFinal project
Final project
 
Dealers satisfaction of whirlpool
Dealers satisfaction of whirlpoolDealers satisfaction of whirlpool
Dealers satisfaction of whirlpool
 
Anna university project guidelines (1)
Anna university project guidelines (1)Anna university project guidelines (1)
Anna university project guidelines (1)
 
Hdfc life project
Hdfc life projectHdfc life project
Hdfc life project
 
Rocket-Hire Talent Assessment Market Overview 2014-2015
Rocket-Hire Talent Assessment Market Overview 2014-2015Rocket-Hire Talent Assessment Market Overview 2014-2015
Rocket-Hire Talent Assessment Market Overview 2014-2015
 
Mba marketing mngt projects
Mba marketing mngt projectsMba marketing mngt projects
Mba marketing mngt projects
 
Washing Powder 2001 Project
Washing Powder 2001 ProjectWashing Powder 2001 Project
Washing Powder 2001 Project
 
Market Research on Consumer Preference towards Detergent Sector
Market Research on Consumer Preference towards Detergent SectorMarket Research on Consumer Preference towards Detergent Sector
Market Research on Consumer Preference towards Detergent Sector
 
Marketing management project surf excel
Marketing management project   surf excel Marketing management project   surf excel
Marketing management project surf excel
 
Project consumer-preference-buying-behaviour-washing-machine-refreigrators
Project consumer-preference-buying-behaviour-washing-machine-refreigratorsProject consumer-preference-buying-behaviour-washing-machine-refreigrators
Project consumer-preference-buying-behaviour-washing-machine-refreigrators
 
Presentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing PowderPresentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing Powder
 
Fmcg preference questionnaire
Fmcg preference questionnaireFmcg preference questionnaire
Fmcg preference questionnaire
 

Similar to 151554861 study-dealers-satisfaction

Segmentation and satisfaction level royal enfield
Segmentation and satisfaction level royal enfieldSegmentation and satisfaction level royal enfield
Segmentation and satisfaction level royal enfieldSalmaliDutta
 
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAAR
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARA STUDY ON CONSUMER SATISFACTION AT BIG BAZAAR
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
 
1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdf
1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdf1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdf
1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdfDR BHADRAPPA HARALAYYA
 
A study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiamA study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiamTamil azhagan
 
Customer satisfaction-in-big-bazaar
Customer satisfaction-in-big-bazaarCustomer satisfaction-in-big-bazaar
Customer satisfaction-in-big-bazaarmohit gupta
 
Project work customer satisfaction(1)(1)
Project work   customer satisfaction(1)(1)Project work   customer satisfaction(1)(1)
Project work customer satisfaction(1)(1)bharadwaja yellapragada
 
Customer satisfaction on Hero Motocop Ltd after split with Honda
Customer satisfaction on Hero Motocop Ltd after split with Honda  Customer satisfaction on Hero Motocop Ltd after split with Honda
Customer satisfaction on Hero Motocop Ltd after split with Honda KPMG
 
Project on MORE supermarket
Project on MORE supermarketProject on MORE supermarket
Project on MORE supermarketthoufeeq786
 
371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...
371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...
371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...jeyamxerox
 
Sangam dairy project yedukondalu
Sangam dairy project   yedukondaluSangam dairy project   yedukondalu
Sangam dairy project yedukondaluVenkata Reddy
 
0601027 analysis of customer relationship management
0601027 analysis of customer relationship management0601027 analysis of customer relationship management
0601027 analysis of customer relationship managementSupa Buoy
 
consumer Satisfaction
consumer Satisfaction consumer Satisfaction
consumer Satisfaction Amit Pandey
 
2bodyofdissertation 131104105101-phpapp01
2bodyofdissertation 131104105101-phpapp012bodyofdissertation 131104105101-phpapp01
2bodyofdissertation 131104105101-phpapp01Amanlal Tapase
 
Jio mart PROJECT BLACKBOOK 3.docx
Jio mart PROJECT BLACKBOOK 3.docxJio mart PROJECT BLACKBOOK 3.docx
Jio mart PROJECT BLACKBOOK 3.docxssuser1904bb
 
Vinay marketing projects final 19 7
Vinay marketing projects final 19 7Vinay marketing projects final 19 7
Vinay marketing projects final 19 7Bandi Vinayreddy
 
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITH
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITHA STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITH
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITHsaravana vel.k
 
Customer satisfaction on airtel
Customer  satisfaction on airtelCustomer  satisfaction on airtel
Customer satisfaction on airtelgoryaram
 
Honda bike data analysis
Honda bike data analysis Honda bike data analysis
Honda bike data analysis SukhaMalkana
 

Similar to 151554861 study-dealers-satisfaction (20)

Segmentation and satisfaction level royal enfield
Segmentation and satisfaction level royal enfieldSegmentation and satisfaction level royal enfield
Segmentation and satisfaction level royal enfield
 
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAAR
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARA STUDY ON CONSUMER SATISFACTION AT BIG BAZAAR
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAAR
 
1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdf
1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdf1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdf
1703254 PAPER A Study on Customer Satisfaction at TVS Vanish Motors Bidar.pdf
 
A study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiamA study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiam
 
Customer satisfaction-in-big-bazaar
Customer satisfaction-in-big-bazaarCustomer satisfaction-in-big-bazaar
Customer satisfaction-in-big-bazaar
 
Project work customer satisfaction(1)(1)
Project work   customer satisfaction(1)(1)Project work   customer satisfaction(1)(1)
Project work customer satisfaction(1)(1)
 
Customer satisfaction on Hero Motocop Ltd after split with Honda
Customer satisfaction on Hero Motocop Ltd after split with Honda  Customer satisfaction on Hero Motocop Ltd after split with Honda
Customer satisfaction on Hero Motocop Ltd after split with Honda
 
Project on MORE supermarket
Project on MORE supermarketProject on MORE supermarket
Project on MORE supermarket
 
371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...
371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...
371341891-A-Study-on-Customer-Satisfaction-Towards-Maruti-Suzuki-Cars-in-Luck...
 
Sangam dairy project yedukondalu
Sangam dairy project   yedukondaluSangam dairy project   yedukondalu
Sangam dairy project yedukondalu
 
0601027 analysis of customer relationship management
0601027 analysis of customer relationship management0601027 analysis of customer relationship management
0601027 analysis of customer relationship management
 
consumer Satisfaction
consumer Satisfaction consumer Satisfaction
consumer Satisfaction
 
2bodyofdissertation 131104105101-phpapp01
2bodyofdissertation 131104105101-phpapp012bodyofdissertation 131104105101-phpapp01
2bodyofdissertation 131104105101-phpapp01
 
SIP Report madhavi
SIP Report madhaviSIP Report madhavi
SIP Report madhavi
 
Jio mart PROJECT BLACKBOOK 3.docx
Jio mart PROJECT BLACKBOOK 3.docxJio mart PROJECT BLACKBOOK 3.docx
Jio mart PROJECT BLACKBOOK 3.docx
 
Vinay marketing projects final 19 7
Vinay marketing projects final 19 7Vinay marketing projects final 19 7
Vinay marketing projects final 19 7
 
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITH
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITHA STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITH
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITH
 
Customer satisfaction on airtel
Customer  satisfaction on airtelCustomer  satisfaction on airtel
Customer satisfaction on airtel
 
Honda bike data analysis
Honda bike data analysis Honda bike data analysis
Honda bike data analysis
 
Amul final pdf
Amul final pdfAmul final pdf
Amul final pdf
 

More from homeworkping4

242269855 dell-case-study
242269855 dell-case-study242269855 dell-case-study
242269855 dell-case-studyhomeworkping4
 
242266287 case-study-on-guil
242266287 case-study-on-guil242266287 case-study-on-guil
242266287 case-study-on-guilhomeworkping4
 
242259868 legal-research-cases
242259868 legal-research-cases242259868 legal-research-cases
242259868 legal-research-caseshomeworkping4
 
241999259 case-hemstoma-sukonjungtiva
241999259 case-hemstoma-sukonjungtiva241999259 case-hemstoma-sukonjungtiva
241999259 case-hemstoma-sukonjungtivahomeworkping4
 
241985748 plm-case-study
241985748 plm-case-study241985748 plm-case-study
241985748 plm-case-studyhomeworkping4
 
241946212 case-study-for-ocd
241946212 case-study-for-ocd241946212 case-study-for-ocd
241946212 case-study-for-ocdhomeworkping4
 
241941333 case-digest-statcon
241941333 case-digest-statcon241941333 case-digest-statcon
241941333 case-digest-statconhomeworkping4
 
241909563 impact-of-emergency
241909563 impact-of-emergency241909563 impact-of-emergency
241909563 impact-of-emergencyhomeworkping4
 
241905839 mpcvv-report
241905839 mpcvv-report241905839 mpcvv-report
241905839 mpcvv-reporthomeworkping4
 
241767629 ethics-cases
241767629 ethics-cases241767629 ethics-cases
241767629 ethics-caseshomeworkping4
 
241716493 separation-of-powers-cases
241716493 separation-of-powers-cases241716493 separation-of-powers-cases
241716493 separation-of-powers-caseshomeworkping4
 
241603963 drug-study-final
241603963 drug-study-final241603963 drug-study-final
241603963 drug-study-finalhomeworkping4
 
241573114 persons-cases
241573114 persons-cases241573114 persons-cases
241573114 persons-caseshomeworkping4
 
241566373 workshop-on-case-study
241566373 workshop-on-case-study241566373 workshop-on-case-study
241566373 workshop-on-case-studyhomeworkping4
 
241524597 succession-full-cases
241524597 succession-full-cases241524597 succession-full-cases
241524597 succession-full-caseshomeworkping4
 
241299249 pale-cases-batch-2
241299249 pale-cases-batch-2241299249 pale-cases-batch-2
241299249 pale-cases-batch-2homeworkping4
 
241262134 rubab-thesis
241262134 rubab-thesis241262134 rubab-thesis
241262134 rubab-thesishomeworkping4
 
241259161 citizenship-case-digests
241259161 citizenship-case-digests241259161 citizenship-case-digests
241259161 citizenship-case-digestshomeworkping4
 

More from homeworkping4 (20)

242269855 dell-case-study
242269855 dell-case-study242269855 dell-case-study
242269855 dell-case-study
 
242266287 case-study-on-guil
242266287 case-study-on-guil242266287 case-study-on-guil
242266287 case-study-on-guil
 
242259868 legal-research-cases
242259868 legal-research-cases242259868 legal-research-cases
242259868 legal-research-cases
 
241999259 case-hemstoma-sukonjungtiva
241999259 case-hemstoma-sukonjungtiva241999259 case-hemstoma-sukonjungtiva
241999259 case-hemstoma-sukonjungtiva
 
241985748 plm-case-study
241985748 plm-case-study241985748 plm-case-study
241985748 plm-case-study
 
241946212 case-study-for-ocd
241946212 case-study-for-ocd241946212 case-study-for-ocd
241946212 case-study-for-ocd
 
241941333 case-digest-statcon
241941333 case-digest-statcon241941333 case-digest-statcon
241941333 case-digest-statcon
 
241909563 impact-of-emergency
241909563 impact-of-emergency241909563 impact-of-emergency
241909563 impact-of-emergency
 
241905839 mpcvv-report
241905839 mpcvv-report241905839 mpcvv-report
241905839 mpcvv-report
 
241767629 ethics-cases
241767629 ethics-cases241767629 ethics-cases
241767629 ethics-cases
 
241716493 separation-of-powers-cases
241716493 separation-of-powers-cases241716493 separation-of-powers-cases
241716493 separation-of-powers-cases
 
241603963 drug-study-final
241603963 drug-study-final241603963 drug-study-final
241603963 drug-study-final
 
241585426 cases-vii
241585426 cases-vii241585426 cases-vii
241585426 cases-vii
 
241573114 persons-cases
241573114 persons-cases241573114 persons-cases
241573114 persons-cases
 
241566373 workshop-on-case-study
241566373 workshop-on-case-study241566373 workshop-on-case-study
241566373 workshop-on-case-study
 
241524597 succession-full-cases
241524597 succession-full-cases241524597 succession-full-cases
241524597 succession-full-cases
 
241356684 citibank
241356684 citibank241356684 citibank
241356684 citibank
 
241299249 pale-cases-batch-2
241299249 pale-cases-batch-2241299249 pale-cases-batch-2
241299249 pale-cases-batch-2
 
241262134 rubab-thesis
241262134 rubab-thesis241262134 rubab-thesis
241262134 rubab-thesis
 
241259161 citizenship-case-digests
241259161 citizenship-case-digests241259161 citizenship-case-digests
241259161 citizenship-case-digests
 

Recently uploaded

UniSC Moreton Bay Library self-guided tour
UniSC Moreton Bay Library self-guided tourUniSC Moreton Bay Library self-guided tour
UniSC Moreton Bay Library self-guided tourUSC_Library
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaFaheema Hasan
 
ICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesGauri S
 
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTScatch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTSCarlaNicolas7
 
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptxCapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptxCapitolTechU
 
UniSC Sunshine Coast library self-guided tour
UniSC Sunshine Coast library self-guided tourUniSC Sunshine Coast library self-guided tour
UniSC Sunshine Coast library self-guided tourUSC_Library
 
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxCONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxAnupkumar Sharma
 
mean stack mean stack mean stack mean stack
mean stack mean stack  mean stack  mean stackmean stack mean stack  mean stack  mean stack
mean stack mean stack mean stack mean stackNuttavutThongjor1
 
IR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & TheoryIR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & Theorynivedithag131
 
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxPractical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxKatherine Villaluna
 
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdfWriting Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdfMr Bounab Samir
 
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Rabiya Husain
 
Persuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of PersuasionPersuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of PersuasionCorinne Weisgerber
 
Overview of Databases and Data Modelling-2.pdf
Overview of Databases and Data Modelling-2.pdfOverview of Databases and Data Modelling-2.pdf
Overview of Databases and Data Modelling-2.pdfChristalin Nelson
 
skeletal system details with joints and its types
skeletal system details with joints and its typesskeletal system details with joints and its types
skeletal system details with joints and its typesMinaxi patil. CATALLYST
 
2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptx2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptxMaryPotorti1
 
Chromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-PrincipleChromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-Principleblessipriyanka
 

Recently uploaded (20)

UniSC Moreton Bay Library self-guided tour
UniSC Moreton Bay Library self-guided tourUniSC Moreton Bay Library self-guided tour
UniSC Moreton Bay Library self-guided tour
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic Leukemia
 
ICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten Notes
 
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTScatch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
 
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptxCapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
 
UniSC Sunshine Coast library self-guided tour
UniSC Sunshine Coast library self-guided tourUniSC Sunshine Coast library self-guided tour
UniSC Sunshine Coast library self-guided tour
 
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdfCapter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
 
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxCONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
 
mean stack mean stack mean stack mean stack
mean stack mean stack  mean stack  mean stackmean stack mean stack  mean stack  mean stack
mean stack mean stack mean stack mean stack
 
IR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & TheoryIR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & Theory
 
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxPractical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
 
first section physiology laboratory.pptx
first section physiology laboratory.pptxfirst section physiology laboratory.pptx
first section physiology laboratory.pptx
 
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdfWriting Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
 
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
 
Persuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of PersuasionPersuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of Persuasion
 
Overview of Databases and Data Modelling-2.pdf
Overview of Databases and Data Modelling-2.pdfOverview of Databases and Data Modelling-2.pdf
Overview of Databases and Data Modelling-2.pdf
 
skeletal system details with joints and its types
skeletal system details with joints and its typesskeletal system details with joints and its types
skeletal system details with joints and its types
 
Time-Honored Wisdom: African Teachings for VUCA Leaders
Time-Honored Wisdom: African Teachings for VUCA LeadersTime-Honored Wisdom: African Teachings for VUCA Leaders
Time-Honored Wisdom: African Teachings for VUCA Leaders
 
2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptx2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptx
 
Chromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-PrincipleChromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-Principle
 

151554861 study-dealers-satisfaction

  • 1. Get Homework Done Homeworkping.com Homework Help https://www.homeworkping.com/ Research Paper help https://www.homeworkping.com/ Online Tutoring https://www.homeworkping.com/ click here for freelancing tutoring sites A STUDY ON DEALER’S SATISFACTION WITH REFERENCE TO TAMILNADU CEMENT CORPORATION LTD., ARIYALUR. SUMMER PROJECT REPORT Submitted by M. SWAMINATHA PRABU REGISTER NO: 27348351 Under the Guidance of Mrs. M. JANAKIRAMA, M.B.A, P.G.D.C.A Faculty in the Department Of Management Studies in partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION 1
  • 2. DEPARTMENT OF MANAGEMENT STUDIES SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE PONDICHERRY UNIVERSITY PUDUCHERRY, INDIA. SEPTEMBER 2007 SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE MADAGADIPET, PUDUCHERRY. DEPARTMENT OF MANAGEMENT STUDIES BONAFIDE CERTIFICATE This to certify that the project work entitled “A STUDY ON DEALER’S SATISFACTION WITH REFERENCE TO TAMILNADU CEMENT CORPORATION LTD., ARIYALUR.” Is bonafide work done by M.SWAMINATHA PRABU [REGISTER NO: 27348351] in partial fulfillment of the requirement for the award of Master of Business Administration by Pondicherry University during the academic year 2007 – 2008. 2
  • 3. GUIDE HEAD OF THE DEPARTMENT Submitted for Viva-Voce Examination held on ________________ EXTERNAL EXAMINER ACKNOWLEDGEMENT I express my sincere thanks and deep sense of gratitude to my Management of Sri Manakula Vinayagar Engineering College, Puducherry, to provide necessary and essential facilities to do this project report. I am extremely grateful to Our Principal Dr. V.S.K. VENGATACHALAPATHY to provide necessary and essential facilities to do this project report. I express my sincere thanks and deep sense of gratitude to my Head of Department Mr. JAYAKUMAR, Department of Management Studies for providing me with an opportunity to study and to do this report I express a deep sense of gratitude to my Guide Mrs. M. JANAKIRAMA Lecturer, Department of Management Studies, her encouragement, support and guidance to complete this project work successfully. 3
  • 4. I express my sincere thanks to Mr. SATHA SIVAM, Assist. Marketing Manger. Tamilnadu cement corporation Ltd., Ariyalur, for guiding me in all the ways to do the project I express my sincere thanks to all dealers in Tamilnadu cement corporation ltd., Ariyalur, for helping me in all the ways to do the project Finally, I thank my beloved parents and Sister without their support this project report would not have been completed in a successful. 4
  • 5. ABSTRACT This project report entitled: A study on dealer stratification with reference to TANCEM” is intended to determine the dealer satisfaction, Products awareness, fluctuation of demand and needs and wants of the dealers. Primarily the well defined objectives one framed according to the study. Then questionnaire is prepared based on the defined objectives. The prepared questionnaire is used to get way of personal interview from the dealers. The response given by the customers are analyzed and interpret using different types of statistical tools such as percentage analysis, chi-square method and weighted average method. From the analysis some general findings one araised and that one more related with the framed objectives for this study. According to the findings the suggestion are given and the conclusions one also based on the findings which will be more helpful for the organizations 5
  • 6. TABLE OF CONTENTS LIST OF TABLES LIST OF CHARTS CHAPTER TITLE PAGE NO I INTRODUCTION 1 II REVIEW OF LITERATURE 12 III OBEJECTIVES AND LIMITATIONS 15 IV RESEARCH METHODOLOGY 17 IV DATA ANALYSIS AND INTERPRETATION 20 VI FINDINGS OF THE STUDY, SUGGESTION AND RECOMEDATIONS 31 VII CONCLUSIONS 33 VIII SCOPE AND LIMITATIONS FOR THE FUTHER STUDY 34 ANNEXURES 1. QUESTIONNARIES. 2. BIBLOGRAPHY. 6
  • 7. LIST OF TABLES Sl. No Table Name Page no. 5.1 AGE - WISE CLASSIFICATION OF DEALERS 20 5.2 EXPERIENCE - WISE CLASSIFICATION OF DEALERS 21 5.3 MONTHLY SALES TURNOVER OF DEALERS 22 5.4 RESPONSE FOR FASTEST MOVING BRAND 23 5.5 RATING FOR VARIOUS FACTORS OF ARASU CEMENT 24 5.6 SATISFACTION TOWARDS THE QUALITY OF ARASU CEMENT. 25 5.7 PRIMARY FACTORS INFLUENCING DEALERSHIP OF ARASU CEMENT. 26 5.8 SATISFACTION TOWARDS THE DEALER SERVICE PROVIDED BY ARASU CEMENT. 27 5.9 SATISFACTION TOWARDS TAMILNADU CEMENT DEALERSHIP 28 5.10 INTREST TOWARDS CONTINUING WITH TAMILNADU CEMENT DEALERSHIP. 29 5.11 SALES TURNOVER ACHIEVED PER MONTH (CHI-SQUARE TEST) 30 7
  • 8. LIST OF CHARTS Sl. No Chart Name Page no. 5.1 AGE - WISE CLASSIFICATION OF DEALERS 20 5.2 EXPERIENCE - WISE CLASSIFICATION OF DEALERS 21 5.3 MONTHLY SALES TURNOVER OF DEALERS 22 5.4 RESPONSE FOR FASTEST MOVING BRAND 23 5.5 RATING FOR VARIOUS FACTORS OF ARASU CEMENT 24 5.6 SATISFACTION TOWARDS THE QUALITY OF ARASU CEMENT. 25 5.7 PRIMARY FACTORS INFLUENCING DEALERSHIP OF ARASU CEMENT. 26 5.8 SATISFACTION TOWARDS THE DEALER SERVICE PROVIDED BY ARASU CEMENT. 27 5.9 SATISFACTION TOWARDS TAMILNADU CEMENT DEALERSHIP 28 5.10 INTREST TOWARDS CONTINUING WITH TAMILNADU CEMENT DEALERSHIP. 29 8
  • 9. CHAPTER - I INTRODUCTION Dealer is a person or firm engaged in commercial purchase and sale. Dealer may signify firms that buy or resell products at retail or wholesale basis. A producer cannot sell all his products directly to consumer, he has to depend upon intermediaries to push, off, his products. A dealer is an intermediary who helps to market a product. A dealer is one who purchase and sells products. A dealer may be a wholesaler or a retailer or a distributor or any agents. The volume of sales depends on the efficiency of a dealer who assesses the psychology of consumers and takes appropriate steps to sell a product. It is the dealer who suggests to the manufacturers the suitable media of advertisement and other promotional tools. Dealers are searching for new marketing strategies to attract and hold customers. Dealers include all activities involved in selling goods and services to those buying for resale or business use. Dealers buy mostly producers and sell mostly to retailers or industrial consumers. 1.1 DEALER SATISFACTION Dealer wants high marginal gain from manufacturers. The main objective of dealership is earning profits. Dealership business is different from other business. The peculiar feature of a dealer is dealing with one or more similar products. Dealers earn commission for goods sold from the manufacturers. The commission depends upon the value of sales both cash and credit. Now a days the demand for cement increases every year. The manufacturers are not able to cover all the consumers directly. With the help of dealers only they can reach the consumers. Dealer excepts income from business because there is some guarantee of getting more commission from this business. Dealers demand more commission from the manufactures, they cover the entire market within their locality. They also sell cement in credit to regular customer. 9
  • 10. 1.2 PROMPT DELIVERY For every business competition is inevitable, Knowledge, about the direct, reasonable price, prompt delivery etc., are the only ways in which one can attract more consumers. Delivery of every goods to the place of consumers will attract every consumer. When there is a delay a small delay of one or two days or even hours may cause a great set back in consumer satisfaction. There are various ways we can satisfy the consumers. One among them is a regular supply and prompts delivery of goods to customers. Even though quality is excellent and the price is reasonable we cannot satisfy the consumers, unless there is prompt delivery of goods. 1.3 IMMEDIATE REALIZATION OF MONEY AFTER SALES Dealers will get their commission immediately after every sale. This will motivate the dealers to increase the sales volume. The sales are increased then income will also be increased. Generally commission will be paid in every month or for every sale. “More sales more commission and less commission” is the doctrine of dealership. 1.4 CREDIT FACILITIES Business is based on bonafide good faith, confident and mutual trust. Long ago business was based on cash basis. But now business is based on mercantile basis (Credit basis). More over cash basis of business in also not possible for every business because of want of funds. Mercantile basis of business is globally accepted and very easier for the business people. Credit facilities to regular customer and genuine consumers will enhance the business. There some consumers who buy mostly in credit and make their payment at regular intervals. There is some agreement between the buyer and seller for a credit purchase. This agreement also covers terms of payment trade discount, cash discount etc., for the smooth ant regular payment of cash. Credit facility system is beneficial to both the buyers and sellers. There will be tremendous improvement on both the sides. Allowing credit to consumers is also useful for growth and expansion. 10
  • 11. 1.5 GIFTS FROM THE COMPANY Some reputed companies will provide a number of gifts to its dealers and distributors. Their gifts are allowed to improved sales in all areas. Dealers will be much motivated when gifts are offered by manufactures. Gifts are a special kind of incentives, which will pursue the dealers to increase their sales. The main objectives of offering gifts to dealer and distributors are to enhance or improve sales to the maximum level. The competition can be easily managed when gifts are offered to dealer, the number of types of gifts is as follows.  Value of sales in Rupees.  Value of sales in units  Seasonal gifts. Gifts to dealers will play a greater role in marketing. This will motivate the full dealers to do better and this will also encourage better sales. 11
  • 12. 1.6 PROFILE OF THE ORGANISATION Tamilnadu Cements Corporation (TANCEM), a wholly owned Government of Tamilnadu undertaking started business from 1st April 1976 with and authorized share capital of Rs.10 crores taking over cement plant at Alangulam and setting up another at Ariyalur in the year 1979. TANCEM as its expansion and on version activities set up Asbestos Sheet unit at Alangulam during 1981 and an Asbestos pressure pipe plant at Mayanur during 1983. TANCEM also took over during 1989, a stoneware pipe plant from TACEL with a view to provide employment to the retrenched employees. TANEM has thus become a multi-plant. Multi-locations and multi products company with annual turnover of around Rs.200 crores and the authorized capital as of now if Rs.18 crores. The company has its main objective in production of cement and cement based and primarily caters to the needs of Government departments. Limestone being the main raw material the company acquired and reserved enough limestone bearing lands in and around Alangulam and Ariyalur which are sufficient to run the cement plants for decades to came. Hence the role of TANCEM in the development of state is immense. The company is engaged in the manufacture and selling of cement. Asbestos sheets. Asbestos Pressure Pipes and Stoneware Pipes. TANCEM factories are situated in various districts of Tamilnadu as under.  Alangulam Cement Works, Alangulam, Virudhunagar district.  Ariyalur Cement Works, Ariyalur, Perumbalur district.  Tamilnadu Asbestos sheet unit, Alangulam, Virudhunagar district.  Tamilnadu Asbestos Pipe Unit, Mayanur, Karur district and  Stoneware Pipe Factory, Virudhachalam, and cuddalore district. 12
  • 13. ARIYALLUR CEMENT WORKS Commercial production in the unit was commenced during October 1979. Set up with a capital outlay of Rs.29 crores and a rated capacity of 5 lakhs tones per annum of cement, this unit provides direct employment for nearly 1000 people. With the best limestone deposit available it is able to produce the high quality cement of various grades and supplies to Government Departments and Public. Wide appreciations have been received from various quarters for its ARASU brand cement being marketed in Tamilnadu and Kerala. Capacity enhancement at Ariyalur factory is also proposed. Of late it operated exceedingly well producing more than its capacity. Classification of Cement products by type In Ariyalur Cement. 1. O.P.C 2. P.P.C Classification of Cement Products by grade In Ariyalur Cement. 1. O.P.C 43.53 2. P.P.C Arasu Super Star. Process of manufacture of cement in Ariyalur The principal raw material is limestone which is quarried from opencast mines operated by the company. The limestone is transported to the crushers at the factory site by the company’s own vehicles. The limestone along with sand or clay is feed into raw mill in a dry condition. The raw mill is a high capacity compartment mill of the closed circuit and material ground by this capacity compartment mill of the closed circuit and material ground by this mill is then transported by pneumatic pumps to the homogenous blending and storage silos where the material is thoroughly blended with the aid of compressed air. In this, the necessary correction to get the desired chemical composition is accomplished in the silos. The homogenous materials is then transported in to storage silos the mixture is feed to feeder in the pulverized conditions through preheated cyclones to enable rapid transfer of heat from the flue gases to the materials. As the material flows down by gravity in kilns further chemical transferred into clinker takes place the clinker duly cooled is transferred to the clinker storage yard by means of drag chain and deep bucket conveyors. 13
  • 14. The clinker is along with the required quality of gypsum which is used as a retarded. The required quantity of fly ash is added for producing Portland Pozzolana cement at the cement grinding stage. The ground cement viz OPC&PPC thus obtained is stored in separate silos for further drawn in to the packing unit. Cement is packed in bags of 50kg each in the rotary packing machine and thereafter conveyed to Wagons/Lorries for onward dispatch to the destination. TANCEM’s cement plants are equipped with most modern equipments and with high degree of professionalism have become market leader in the manufacture of ORDINARY PORTLAND CEMENT (OPC) and SUPER STAR CEMENT surpassing the requirements prescribed under the Indian Standards. SUPER STAR CEMENT is a hydraulic cement manufactured by intergrading of well burnt OPC clinker with 10 to 25% for good quality fly ash generated in the thermal plants along with required quantity of gypsum to the fineness of not less than 300 m2/kg. THE SUPER STAR CEMENT manufactured by TANCEM is not only of a superior quality but also very consistent due to use of higher grade clinker produced at its both units as well as finer variety of fly ash with particles of higher reactivity as well as better particle size distribution along with higher purity gypsum. The controlled state of process operations and narrow particle size distribution ensure compressive strength similar to 53 Grade cement on a consistent basis. Fly ash used by TANCEM if of low carbon content with hollow spherical and uniform shape with size below 45 microns. These particles are advantageous as they reduce water requirement improve structures due to denser concrete and less permeability to water and other aggressive agents. This cement gains strength with age. Special Characteristics of Arasu Super Star Cement:  Better workability & increased durability.  Lower heat of hydration and reduced cracking. 14
  • 15.  No alkali aggregate reaction. IDEAL APPLICATIONS  Mass plain cement works like Dams. Canals. Spill ways etc.  Reinforced cement concrete work in building construction.  Grouts and mortars.  Asbestos Cement products.  Culverts. drains.  Effluent and sewage treatment plants.  Marine Works.  Coastal areas where sulphates. Chloride or other harmful chemical are present in soils/ ground water/sea water.  Solid and hollow concrete blocks.  Ready mix concrete plants.  Hot climates.  Best for construction of all types of residential and commercial buildings including RCC structural work in foundation, Columns beams and slabs etc.  Concrete Roads. Ariyalur Cement Works Mission: To produce and sell cement in the public sector so as to have a moderating influence on the market for making available cement at reasonable prices and to develop the backward areas in the state by creating direct and indirect employment opportunities. Ariyalur Cement Works Vision  To encourage the use of environment and friendly practices.  To attain leadership in cement technology.  In cement production.  To make available cement at affordable prices to the common consumers and Govt. departments. 15
  • 16. BUSINESS: Cement is supplied directly to the Government Department and stockiest appointed in various places in Tamilnadu and Kerala. Sheets are supplied directly to the stockiest and through their depots situated in Pondicherry, Kerala and Karnataka. Quality complaints on cement / sheets supplied by TANCEM are received at the respective factories and out quality personnel attend warrants. The quality complaints are attended within a week’s time. The company periodically conducts the stockiest meeting at various important cities in Tamilnadu and redressing the stockiest / customer’s grievances. General: Continuous committed efforts are being taken by TANCEM to use the state of the art technology machinery wherever required in the manufacturing system to achieve quality and reduce the cost of production and reduce the cost of production at all possible levels. Since Ariyalur cement factory is Government owned plant the major consumer was Tamilnadu Government. Nearly 80 to 85% of its Production was consumed by the Government departments, at a fixed price mutually agreed by the supplier and consumer. Now the policy is completely changed. There is no preferential purchase of cement from Tamilnadu cements. All departments of the Government of Tamilnadu has gone open tender system to purchase cement. In the above said circumstances, Tamilnadu Cements Corporation is to depend only on its dealers to sell most of its production in the open market. So for the cement plant was selling nearly so to 85% of its Production to the Government departments, it has not motivated the existing dealers and now the time has come to revitalize the dealer’s network to achieve maximum sales. 16
  • 17. The positive and negative attitudes of the dealer towards various aspects of ‘Arasu Cement’ can be studied. Based on the study we can improve the positive attitudes of the dealers and eradicate or minimize the negative aspects that will result in better sales. Ariyalur cement works, now delivers three types of cement viz., Grade-33,43 and Arasu super star cement. M/s Tamilnadu cements corporation Ltd., (TANCEM’s) registered their brand name as ARASU CEMENT and TANCEM has a separate Trademark and Emblem to distinguish its products from others. The trademark ‘ARASU CEMENT’ symbolizes that the product is from Government Company, as Arasu is the Tamil name for Government. The cement is packed in two types of bags. They are paper bags and HDPP bags. They are attractive in appearance and safe to handle. Each bag is carrying 50 kgs of cement. Bureau of Indian Standards Specified +/- 200kgs weight difference per ten metric tones. Recently Ariyalur works has commissioned a new Electronic packer. It is having accuracy of +/- 50 Gms per bag. In addition to it all loaded lorries are weighed at the weigh bridge to ensure correct weigh to the consumer. The prices of the cement are highly fluctuation. There is a heavy competition in the field. Restricted credit facility is available to some stockiest, according to their performance level. The present cash discount system is as follows. Rs.10 per bag for advance payment (by means of DD/Cash). Detailed range of discount is furnished in the table given in the table. OFF –TAKE DISCOUNT QUANTITY VS DISCOUNT RATES Quantity (In Metric tones) Discount per Bag 0-20 Rs.2.00 21-50 Rs.2.50 51-100 Rs.2.75 101-200 Rs.3.00 201-300 Rs.3.50 17
  • 18. MODE OF DISPATCH TANCEM is dispatching cement to the public/private parties by using two types of transports. One by Road transports and another by rail. The freight charges for all rail is some what higher than the road transport mode so the maximum quantity is moved by road only, through lorries by authorized forwarding agents and the remaining quantity is moved by rail. MARKETING NETWORK TANCEM has two regional offices, one at Trichy and another at Madurai and Six branch offices cum depots at Punalur (Kerala), Pondicherry and Coimbatore. Recently in each district head quarters and official is posted to look after the marketing activities in that district. There are about 750 dealers in Tamilnadu. As there are consignment agents only in Kerala, the dealers in Tamilnadu only are considered for this study. The dealers are appointed on the basis of their financial background, ability and go down facilities etc. To move cement through road transport forwarding agents are appointed. Those who are having their own fleet strength and field experience are considered for the appointment of forwarding agents. 18
  • 19. CHAPTER - II REVIEW OF LITERATURE 2.1 .Philip kotler on marketing successful “go-to-market” strategies require integrating dealers wholesalers and logistical organization. Although the overwhelming bulk (97 percent) of goods and services is sold through dealers and wholesalers. The dealer’s product assortment must match the target market’s expectations. The dealer has to decide on product –assortment breath and depth General Electric Before the late 1990s,GE operated a traditional system of trying to load its dealers with GE applications. Then dealers access GE’s order- processing system 24 hours a day, they get GE’s best price, GE financing , and no interest charge for first 90 days. In exchange, dealers must commit to selling 9 major GE product categories, generating 65 percent of their sales in GE products. Now GE provides internet content for each of its 1,500 online dealers. Dealers-distributors have faced mounting pressures in recent years from new source of competition. So when that the company provide their service at the satisfaction level of dealers. They are processing successful in the market. 2.2 Geoff cousins managing director of Jaguar cars says “dealers satisfaction is generate the sales growth and profitability” In schwacke’s 2007 brand monitoring survey, the jaguar brand in Germany achieved first place for overall dealer satisfaction and improved from last year’s result by nine places. More than 1,000 dealers were questioned regarding their satisfaction with their brand and Jaguar came first not only in the overall ranking but also in the important category which showed an improvement of eight places. Managing Director of Jaguar cars, commented: “I am delighted that both dealerships have been recognized for the great work that they do. Its an out standing achievement to be chosen over the tough competition from our main competitors. The level of satisfaction is 19
  • 20. measured in six key areas: service initiation, service advisor, in-dealership experience, service delivery, service quality and user-friendly service. 2.3. HONDA motorcycle & scooters(HMIS) and Honda siel cars (HSCI) rank highest in dealer satisfaction with their principals in the two-four wheeler industry segments, respectively, according to the findings of the ‘2005 dealer satisfaction study’. The study represents the responses of more than 1,200 two-and four-wheeler dealers to the key areas of product, management relationship, profit margin, order and delivery, after-sales and parts support, warranty. Ranking for the study are done at the industry segments-level to provide comparisons among similar group of dealers. “The industry average score of reflects a relatively low level of dealer commitment and indicates that dealers are vulnerable to defection. Its an significant increase compared to the 2002 study” The key building partners is to focus on the most critical areas that impact dealer satisfaction and commitment to the manufacturer. Mr. Lochan the managing director said “It is not surprising that dealers expect their principals to be concerned and supportive of their profitability. However, the study clearly reveals that dealers are equally concerned about other tactical issues such as branding, advertising effectiveness and support in managing warranty claims” The statement said the dealer satisfaction study conducted from October through December 2005 covering 846 two-wheeler dealers across nine manufacturers and 392 four wheeler dealers across eleven manufactures. 2.4 HENRY FORD, 1926 ‘business must be run at a profit, else it will die. But when anyone attempts to run a business solely for profits and thinks not at all of the service to the community, then also the business must die, for it no longer has a reason for existence. Dealers are an important part of our product- led strategy. Our new product introductions will be of mutual benefit to ford and its dealers will help strengthen our relationship. Ford measure dealer satisfaction with all our brands and regions through various methods. Day-to day interactions with our dealer councils and input from third- party surveys. 20
  • 21. Dealer’s attitude survey results for 2006 reflect an improving trend for over all dealer satisfaction Ford annually recognizes outstanding dealer contributions to the community through its “salute to dealers” program. The program was established in 2001 to demonstrate our commitment to dealers who provide outstanding products and service and improve the lives of those in need. It represents more then 6,000 dealership in ford motor company. 2.5.Dealer satisfaction with IBM solution: Overview: one of the world’s largest agriculture and construction equipment Manufactures, tractors, combines and other types of farm equipment construction machinery. 26-oct-2006 conduct dealer satisfaction study in new Holland. Study conduct through 1800 new dealer. As a result ‘77% increase in dealers satisfaction for whole goods ordering – processing among new Holland agricultural dealers as well as constructions dealers. Thousands of dollars saved by reassigning call center employer to higher value work. Accelerating inventory improves bottom lines receiving order faster improves cash flow for new Holland. Tim Lyon, operating director, New Holland “we have provided a modern web based order system that makes life easier for our dealers”. We focus mainly on dealer satisfaction because they are most valuable assets of our concern. 21
  • 22. CHAPTER - III OBJECTIVE OF THE STUDY 3.1 Primary objectives To study the level of dealer’s satisfaction. 3.2 Secondary objective  To assess the effectiveness of promotional tools to improve the sales as Opined by the dealers.  To analyze the factors that affects the dealer’s preference in dealing with cement.  To understand the strength and weakness of Arasu Cement distribution.  To find the best cement brand, in terms of movements quality etc.  To study the satisfaction of dealers towards dealer service, availability etc from the dealer. 22
  • 23. NEED FOR THE STUDY: The researcher aims at finding ways of improving the market share of Arasu cement. In this case the actual users of cement are very much aware of Arasu and other brands of cement available in the market. Therefore the firm which wants to improve its market share should study the dealer’s satisfaction. 23
  • 24. CHAPTER - IV RESEARCH METHODOLOGY 4.1 RESEARCH DESIGN: A research design is purely & simple basic frame work or plan for a study the guides the collection of data and analysis of the data. Research designs are classified into three traditional categories : Emploratory, descriptive and causal, the choice of the most appropriate design depends largely upon the objectives of the research. 4.2 DESCRIPTIVE RESEARCH: Descriptive studies, as their name implies, are designed to describe something, for example, the characteristics of users of a given product; the degree to which product use varies with income, age or other characteristics: or the number who saw a specific television commercial. A majority of marketing research studies are of this type. 4.3 SAMPLE DESIGN All sample designs fall in to one of two categories; probability or non-probability sampling. In this research, non-probability sampling methods adopted, in which the chances of select members from the population into the sample are unknown. 4.4 SAMPLING PLAN: Data : Primary data Researcher design : Survey Researcher instrument: : Questionnaire Method of contact : personal 24
  • 25. 4.5 SAMPLING METHOD: Convenience sampling method of non – probability sampling is adopted in this research. Convenience sample are samples drawn at the convenience of the interviewer. Accordingly, the most convenient areas to a researcher in terms of time and effort turns out to be “high traffic” areas such as a shopping mails or busy pedestrian intersections. The selection of the place and consequently, prospective respondent is subject rather than objective. Sample size – 50 4.6 DATA COLLECTION METHOD There are four types of questionnaires design in which, we have adopted the structured undisguised questionnaire, questions are presented in exactly the same words in the order to all respondents. In the typical structured undisguised questionnaires the questions as well as the reasons are standardized. This is accomplished by employing fixed alternative, such a questionnaire facilities easy administration, tabulated & analysis. Open & closed ended questionnaire methods were used in the project, care must be taken to ensures that us for possible, it should not contain any room of misinterpretations. 4.7 STATISTICAL TOOLS  Percentage  Chi square analysis  Weighted average There are briefly explained, in following 4.7.1 PERCENTAGE Percentage refers to special kind of ratio percentage are used in marketing comparison between two more series of data. Percentage are used to describe relationship. Since the percentage reduce everything to a common base & these by allow meaningful comparison to be made. 25
  • 26. 4.7.2 CHI SQUARE TEST The quality χ2 described the magnitude of discrepancy between theory observation (ie) with the help of χ2 test use are in a position to know whether a given discrepancy between theory of observation may be attitude to chance (or) whether it results in adequacy of the theory to fix observed fact. The quantity χ2 is defined as χ2 = Σ (O-E) 2 /E Where, O – Observed frequency E – Expected frequency 4.7.3 WEIGHTED AVERAGE If something is distribution is more important than order, then their point must be born in mind, in order that average completed is representatives of the distribution. In such case proper weight age is to be given to various items the weight attached to each item being professional to the importance of the item to be I the distribution. Formula Total weight Average weight = x 100 Total No. of respondents 26
  • 27. CHAPTER -V DATA ANLYSIS AND INTERPETATION TABLE – 5.1 AGE – WISE CLASSIFICATION OF DEALERS CHART – 5.1 AGE-WISE CLASSIFICATION OF DEALERS Age group No. of Dealers % of dealers Below 25 6 12 26 – 45 35 70 Above – 45 9 18 Total 50 100% 27 12 70 18 0 10 20 30 40 50 60 70 80 Below 25 26 – 45 Above – 45 %of dealers
  • 28. INFERENCE: From the above table and chart, it infer that Out of the 50 dealers surveyed, a good majority of 70% belongs to the age group of 26-45 years, while 18% is above 45 years of age, only 12% is below 25 years of age. TABLE – 5. 2 EXPERIENCE – WISE CLASSIFICATION OF DEALERS Experience No. of Dealers % of dealers 5-10 33 66 11-15 8 16 16-20 2 4 20 Above 7 14 Total 50 100% CHART – 5.2 EXPERIENCE – WISE CLASSIFICATION OF DEALERS 28
  • 29. INFERENCE From the above table and chart, it infers that Of the 50 dealers surveyed, a good majority of 66% has an experience of 5/10 years. 16% has (10/15 years, 14% of the dealers has above 25 years of experience. TABLE –5.3 MONTHLY SALES TURNOVER OF DEALERS Sales (intones) per month No. of Dealers % of dealers 10-50 9 18 51-100 3 6 101-150 8 16 150 & Above 30 60 Total 50 100% CHART – 5.3 MONTHLY SALES TURNOVER OF DEALERS 29
  • 30. INFERENCE From the above table and chart, it infer that Out of the 50 dealers surveyed a good majority of 60% enjoys monthly sales turnover of above 200 tones, while 18% makes only (10-50) tones a month. TABLE – 5.4 RESPONSE FOR FASTEST MOVING CEMENT BRAND Brand of cement No. of Dealers % of dealers Arasu 42 84 Ramco 1 2 Birla Super 3 6 Dalmia 4 8 Total 50 100% CHART –5.4 RESPONSE FOR FASTEST MOVING CEMENT BRAND 30
  • 31. INFERENCE From the above table and chart, it infer that Out of the 50 dealers surveyed a good majority of 84% claims the fastest moving cement brand is Arasu, while 8% says it is Dalmia, 6% claims it as Birla super and 2% Ramco Cement. TABLE – 5.5 RATING FOR THE VARIOUS FACTORS OF ARASU CEMENT Attributes/Rating V.Good 4 Good 3 O.K 2 Poor 1 Weighted Score Weighted Average Rank Price 20 18 7 5 153 3.06 1 80 54 14 5 Credit period 10 15 13 12 123 2.46 4 40 45 26 12 Advertisement 16 12 8 14 130 2.06 3 64 36 16 14 Profit Margin 22 8 15 5 147 2.94 2 88 24 30 5 31
  • 32. CHART – 5.5 RATING FOR THE VARIOUS FACTORS OF ARASU CEMENT INFERENCE From the above table and chart, it infer that pricing of Arasu cement and profit margin served and score maximum, while credit period given and advertising allowance needs to be given focus. TABLE – 5.6 SATISFACTION TOWARDS THE QUALITY OF ARASU CEMENT Brand of cement No. of Dealers % of dealers Arasu 38 76 Ramco 2 4 Birla super 4 8 Dalmia 6 19 Total 50 100% CHART – 5.6 SATISFACTION TOWARDS THE QUALITY OF ARASU CEMENT 32 0 0 15 3 12 3 130 147 0 20 40 60 80 100 120 140 160 180 1 2 3 4 5 6 7 8 9 10 Weighted Score
  • 33. INFERENCE From the above table and chart, it infer that more than three – fourth (76%) of the dealers appreciate that the quality of Arasu cement tops, other brands like Ramco, Birla, and Dalmia. Next comes Dalmia felt by 19% of the dealers. TABLE – 5.7 PRIMARY FACTORS INFLUENCING DEALERSHIP OF ARASU CEMENT Factors No. of Dealers % of dealers Credit Period 7 14 Agency support 4 8 Advertising 9 18 Profit margin 30 60 Total 50 100% CHART – 5.7 PRIMARY FACTORS INFLUENCING DEALERSHIP OF ARASU CEMENT 33
  • 34. INFERENCE From the above table and chart, it infer that more than half (60%) of the dealers prefer Arasu cement because of the profit margin enjoyed, while advertising, credit period and agency support follow the order with a marginal score 8% to 18%. TABLE –5.8 SATISFACTION TO WARDS THE DEALER SERVICE PROVIDED BY ARASU Satisfied No. of Dealers % of dealers Yes 50 100 No - - Total 50 100% CHART – 5.8 34
  • 35. SATISFACTION TO WARDS THE DEALER SERVICE PROVIDED BY ARASU INFERENCE From the above table and chart, it infers that all the dealers are satisfied with the dealer service provided by Arasu cement. TABLE – 5.9 SATISFACTION TOWARDS ARASU DEALERSHIP Satisfied No. of Dealers % of dealers Yes 48 96 No 2 4 Total 50 100% 35 0 10 20 30 40 50 60 70 80 90 100 No of Dealers % of dealers Yes No Total
  • 36. CHART – 5.9 SATISFACTION TOWARDS ARASU DEALERSHIP INFERENCE From the above table and chart, it infers that good majority of 96% of the dealers are satisfied in general about the dealership of Arasu, while dissatisfaction prevails with the remaining 4%. TABLE - 5.10 INTEREST TOWARDS CONTINUING WITH ARASU DEALERSHIP Factors No. of Dealers % of dealers Yes 50 100 No - - Total 50 100% 36 48 96 2 4 0 20 40 60 80 100 120 No. of Dealers % of dealers Yes No
  • 37. . CHART – 5.10 INTEREST TOWARDS CONTINUING WITH ARASU DEALERSHIP 37 50 100% 0 10 20 30 40 50 60 70 80 90 100 No. of Dealers % of dealers Yes No Total
  • 38. INFERENCE From the above table and chart, it infers that all the 50 dealers have expressed their interest in continuity with Arasu dealership. TABLE - 5.11 (chi – square test) HO: THERE IS NO SIGNIFICANT RELATIONSHIP BETWEEN EXPERIENCE OF THE DEALERS AND SALES TURNOVER ACHIEVED PER MONTH Experience (years) Sales Turnover/Month (tonnes) 10-50 50-150 >150 Total Oi Ei Oi Ei Oi Ei 5-10 12 11.88 16 14.62 38 39.6 66 >10 6 6.12 6 7.48 22 20.4 34 Total 18 22 60 100 Row total x Column total Where Ei = Grand Total (Oi – Ei) 2 χ2 = Ei = 0.637 χ2 Table Degree of freedom = (r-1) (c-1) = (2-1) (3-1) = 2 Table Value = 5.991 As calculated value < Table value, HO is accepted INFERENCE: 38
  • 39. There is no significant relationship between experience of the dealers and sales turnover achieved per month. CHAPTER-VI FINDINGS  70% of the respondents belong to the age group of 30-45, and 66% of the respondents have 5-10 years experience.  60% of the respondents say monthly sales turn over is above 200 tones  84% respondents claims that the fast moving cement brand is Arasu.  Out of the 50 dealers surveyed a good majority (60%) appreciates the pricing of Arasu cement, and 50% of the respondents claim that the brand availability at the time of order for Arasu cement is good.  88% of the respondents do not have any problem and 8% of the respondents have packaging problem and 6 % of the respondents have delivery problem.  More than half (60%) of the dealers prefer Arasu cement because of the profit margin enjoyed, while advertising, credit period and agency support follow the order with a marginal score 8% to 18%.  More than three – fourth (76%) of the dealers appreciate that the quality of Arasu cement tops, other brands like Ramco, Birla, and Dalmia. Next comes Dalmia felt by 19% of the dealers. All the dealers are satisfied by the dealership support provided by Arasu cement, and everyone is interested in continuing with the dealership of Arasu. And the overall satisfaction stands at 96% among the dealers. 39
  • 40. CHAPTER –VII 7.1 SUGGESTIONS AND RECOMMENDATIONS  Direct selling to builders and construction companies should be intensified.  Dealers can be asked to under take their own promotional activities like regional advertising etc., on a cost sharing basis.  Promoting the brand through wall paintings can bring more awareness. Such responsibilities can be given to the dealers themselves.  Although brand availability is better for Arasu cement, it should be improved as only 50% of the dealers appreciate it. This naturally will lead to better sales and satisfaction of the dealers. 40
  • 41. 7.2 CONCLUSION Cement industry is getting its own importance because construction industry determines the economy of the country to a major extend also, only if the construction industry flourishes, other industries flourish and it improves the buying power of the common class. There are number of operators in the industry, and this study helps to know more about dealer satisfaction for Arasu cement. From the study it can be concluded that the overall satisfaction for Arasu cement in good Arasu cement stands best a quality also. Dealers are satisfied about the price, quality, channel of distribution, dealer sales support etc., But focus needs to the placed on credit period, advertising and promotional activities and to some extent on brand availability. This is sure to improve the success of Arasu cement. 41
  • 42. CHAPTER –VIII SCOPE & LIMITATIONS OF THE STUDY 8.1 SCOPE OF THE STUDY Other than the objectives of the study some of the related factors were also covered in which some of them are.  Fast moving brand of cement  Dealers opinion on price fluctuation  Opinion about promotional support These factors are given more importance while analyzing the market. Since the future phase was to be adopted after finding out the important factors relating to this market, a sincere attempt is made to elicit the above information’s. 8.2 LIMITATIONS OF THE STUDY  The study was carried out in Perumbalur, Tanjore, Trichy, Districts only, owing to time and cost limitations.  Simple size who limited to 50 due to time and cost constrains.  This research was conducted among dealers only for obtaining consumer response, further survey among users of cement is suggested.  The results of the study can be applied only to Arasu cement and not for other similar brands or geographical areas. 42
  • 43. ANNEXURE - 1 QUESTIONNAIRE 1. Name & Address : a. Below 25 b. 26-45 c. above 45 2. How many years are you doing this business? a. Below 10 b. 11-15 c. 16-20 d. above 20 3. Whether the company conducts any dealer’s promotion programme? (Last one Year) a. yes. b. No 4. Are you getting the cement regularly from Arasu Cement? a. Yes b. No 5. What type of problem do you face in the delivery & purchase of Arasu Cement? a. Bad Packing. b. Lack of timing. c. Insufficient delivery. d. No problem. 6. Whether the Arasu cement delivery their product based on the customer requirements? a. Yes. b. No. 7. Does the company replace their damaged product(Packaging) a. Yes. b. No. 8. Can you get sufficient quantity of Arasu cements as required from the Company? a. Yes. b. No. 9. Which is the fastest moving brand in your shop? a. Arasu b) Ramco c) Birla Super d. Dalmia Please Specify ___________________________________________ And why ______________________________________________ 43
  • 44. 10. Rate the brands of cement against the following attributes Attributes/Brand Arasu Ramco Birla Super Dalmia Price Credit Period Advertisement Allowance Profit Margin 11. Rate the following brands based on quality a. Arasu b. Ramco c. Birla super d. Dalmia 12. Factors influencing Arasu cement (Rate the following) a. Credit Period b. Agency support c. Advertising e. Profit Margin 13. Are you satisfied the dealer service provided by Arasu Cement? a. Yes. b. No. 14. Are you satisfied with present dealership? a. Yes. b. No. If yes Reason_____________ If no Reason ____________ 15. Do you like to deal with Arasu Cement Yes No 16. Any suggestions? ANNEXURE - 2 44
  • 45. Books: 01. Principles of marketing, Philip Kotler & Gary Armstrong 02. Marketing research - Principles applications & Cases, D.D. Sharama & G.C. Beri 03. Statistical tools, S.P. Gupta 04. Research methodology, C.R. Kothari 05. Basic marketing, William G.Zikmund, Michaell d. Amico. Websites: 01. www.tancem.com 02. www.google.com 45