media

1. BillboardAnalysis 2
Audience
Stereotypicallythe audience of this
billboardwouldbe male due toit
beingaboutsporthoweverfemales
may alsobe attracted to it.Football
isseenas a masculine sportwhichis
too superiorforfemales
stereotypically.Howeverthis
billboardcouldpotentiallytarget
anyone due tothe topicbeing
‘England’andEnglandiswhere this
billboardisbeingadvertised.Itcould
alsotarget people whoare fansof
the famousfiguresonthe frontof
the newspaperimage.
The guttenburgprinciple
The main image isinthe very
middle of the layoutwhichisthe
mosteye catchingplace for it to
be and is the mainpart of the
billboard. The image takesup
mostof the billboard.The logo
‘The Sun’is directlyinthe
terminal areaandabove it is
white textinboldlettersinthe
strongfallowarea.
The Image
Thisimage createsa sense of realismasthe man holdingthe
newspaperisjustlike anyotherordinarymanhoweverhe isadvertising
it througha billboard.The newspaperisall aboutsportswhichwould
instantlyattractsport fansor stereotypicallymales.Itshowsthe man
crossinghisfingerswhilstholdingthe newspaper,whichsuggestshe is
prayingthat Englandwinthe worldcup.If itwas anyother football
teamon the front of that newspapersuchasManchesterUnitedit
couldcreate conflictdue to everyone supportingdifferentfootball
teamsand beingpassionate aboutit.The frontof the newspaperalso
featuresiconicfiguresinManchesterespeciallyWayne Rooneywhich
againwouldattract a football audience.The colourof the title of the
newspaper‘Goals’isgoldwhichrepresentswinningandasense of
achievementtherefore thisrepresentsaverypositive viewtoit.
Colour
The colour isall quite simple.The
backgroundisplainblackwhichhelpsthe
audience toconcentrate more onthe
image andit alsomakesthe red logo‘the
sun’standsout more beingona black
canvas.The colourson the newspaperall
relate tothe coloursusedonthis
billboardforthe textsuchas red,white
and black.The colourof the man’shair
holdingthe newspaperisalsogrey
therefore thisestablisheshe isof an
oldergeneration.
Typography
The white boldtextstandsoutvery
clearlyonthe black background,
especially the word‘FREE’incapital
letterswhichwill attractmany
people astheywouldwanttoknow
what’sfree.The repetitionof the
words‘super’whichisrepeated4
timescreatesa sense of excitement
and positivitywithinthe newspaper
whichwouldobviously please sports
fans.