14. 26 Cr+ Active Users in India
^Source: Comscore, India, December 2018; BARC, India, December 2018
Digital
Reach
YouTubeislarger
thanthebiggest
TVchannelinIndia
YT is larger than the
entire readership of
print in the country
15. 4Cr*
UP+UT
3.4CR*
Mah
2Cr*
Guj
1.6Cr*
Raj
1.9Cr*
MP+CH 1.9Cr*
BH+JH
1.2Cr*
WB
2.2Cr*
North States
0.8Cr*
Kar
1Cr*
Ker 1.1Cr*
TN
1.2Cr*
AP+TL
0.8Cr*
Ori
0.7Cr*
North East
India YT Reach
*Forecasted Max Monthly Monetizable YT Reach in Millions
Due to dynamic modelling, all Reach numbers are broad estimates; Planning Reach will be subject to Budget, Formats, Targeting, etc
**YT Platform Reach (Source : Comscore MMX-MP May 2018)
26Cr
**
YouTube reach
across Geos
HSM 19Cr* (75%)
4 South States 4Cr* (16%)
6 Metros 3.2Cr (13%)
17. of retail commerce in
India happens offline
of consumers now in Urban
India are likely to be
influenced by digital for at
least one product category
97%
66%
Omnichannel
Performance
18. Gifting related ‘near me’
shopping queries on search
in last year111%
90%
of consumers watching
videos on YouTube
discovered a new brand
Omnichannel
Performance
19. 21%
increase in store visits
30%
increase in sales compared to control
markets which grew only by 25%
&
20. 80%
more orders just because
of the campaign
20X
ROI on the overall on the
advertising spends for the campaign
&
21. 28%3,403
30%
Brand awareness lift for
the complete views
Store visits directly attributable
to Search and YouTube
Revenue growth YoY (with
-25% marketing spend)
22. Do not miss
out on
festive
opportunity
Digital influence
is more
important than
digital sales
Break the
clutter, choose
your media
judiciously