1. Tools & Tactics Event Types<br />Communication Methods Event Types►Quick RoutineImmediateCriticalProlonged ProblemLong TermDigital signageE-zinesNewsletters, delivered electronically or paper-basedInteractive TV (Plasma screen video presentations)Webinars, Live and On-DemandPodcastingInteractive newsroomsVideo- web posting Blogs and Vlogs (video-blogs)Electronic posters, looping slide shows as well as digital tickers ( “crawl” messages)Brown Bag lunch sessions- Ask the CIO-type discussionsTown Hall meetings, presentations (especially useful to communicate post-event or “aftermath” information)Radio networks, emergency broadcast systemsAssociation news- online, paper-based, sponsorship eventsIndustry Trade Shows, Road Shows or exhibitions Seminars (speaking opportunities)<br />