Working with a Content Surplus: The Complexity of Distributed Creation (Confab MN 2013)
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Real-life strategies and tactics for managing content (and the people who create it) for large, content-rich organizations.
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Working with a Content Surplus: The Complexity of Distributed Creation (Confab MN 2013)
- 1. WORKING WITH A CONTENT SURPLUS THE COMPLEXITY OF DISTRIBUTED CREATION, OR UNCOVERING BURIED TREASURES Hilary Marsh, Content Company Confab, June 5 2013
- 2. ABOUT ME Content strategy doer, manager, mentor, teacher since 1999 Manage the Content Strategy LinkedIn group & Chicago Content Strategy Meetup Started a content “meetup” in Chicago in 2002 (one of 3 globally at the Hme) Consult with associaHons, corporaHons, nonprofits ..otherwise, I’m kniNng DOING CONTENT STRATEGY SINCE BEFORE CONTENT STRATEGY WAS COOL @hilarymarsh Hilary Marsh, Content Company Confab, June 5 2013
- 3. LOGO LOGO LOGO LOGO LOGOLOGOLOGO CLIENTS LOGO LOGO Confab, June 5 2013 Hilary Marsh, Content Company
- 4. HOW I DEFINE CONTENT STRATEGY Hilary Marsh, Content Company Confab, June 5 2013
- 5. HOW I DEFINE CONTENT STRATEGY WHO Hilary Marsh, Content Company Confab, June 5 2013
- 6. HOW I DEFINE CONTENT STRATEGY WHO WHAT Hilary Marsh, Content Company Confab, June 5 2013
- 7. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN Hilary Marsh, Content Company Confab, June 5 2013
- 8. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN WHERE Hilary Marsh, Content Company Confab, June 5 2013
- 9. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN WHERE WHY Hilary Marsh, Content Company Confab, June 5 2013
- 10. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN WHERE WHY HOW Hilary Marsh, Content Company Confab, June 5 2013
- 11. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN OF PUBLISHING WHERE CONTENT WHY HOW Hilary Marsh, Content Company Confab, June 5 2013
- 12. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN OF PUBLISHING WHERE CONTENT WHY HOW Hilary Marsh, Content Company Confab, June 5 2013
- 13. HOW I DEFINE CONTENT STRATEGY A STRATEGIC STATEMENT TYING CONTENT (AND COMMUNICATION) TO BUSINESS Hilary Marsh, Content Company Confab, June 5 2013
- 14. HOW I DEFINE CONTENT STRATEGY AND THE PEOPLE, PROCESSES, AND POWER TO EXECUTE THAT STATEMENT Hilary Marsh, Content Company Confab, June 5 2013
- 15. CONTENT STRATEGIST AS ORCHESTRA CONDUCTOR Hilary Marsh, Content Company Confab, June 5 2013
- 16. THE CHALLENGE Hilary Marsh, Content Company Confab, June 5 2013
- 17. TYPICAL CONTENT STRATEGY Hilary Marsh, Content Company Confab, June 5 2013
- 18. AT A LARGE ORG, IT’S THIS (ASSOCIATION) Hilary Marsh, Content Company Confab, June 5 2013
- 19. …OR THIS (CORPORATION) Hilary Marsh, Content Company Confab, June 5 2013
- 20. Hilary Marsh, Content Company Confab, June 5 2013
- 21. WHO KNOWS WHAT? program product service employees exisHng customers prospecHve customers dealers sales Hilary Marsh, Content Company Confab, June 5 2013
- 22. WHO KNOWS WHAT? program product service employees exisHng customers prospecHve customers dealers sales Hilary Marsh, Content Company Confab, June 5 2013
- 23. WHO KNOWS WHAT? program product service employees exisHng customers prospecHve customers dealers sales SALE! Hilary Marsh, Content Company Confab, June 5 2013
- 24. WHO KNOWS WHAT? WHO COMMUNICATES? WITH WHOM? Hilary Marsh, Content Company Confab, June 5 2013
- 25. Hilary Marsh, Content Company Confab, June 5 2013
- 26. DON’T LET IT COME TO THIS Hilary Marsh, Content Company Confab, June 5 2013
- 27. THE SOLUTION Hilary Marsh, Content Company Confab, June 5 2013
- 28. Hilary Marsh, Content Company Confab, June 5 2013
- 29. Hilary Marsh, Content Company Confab, June 5 2013
- 30. Hilary Marsh, Content Company Confab, June 5 2013
- 31. RESPECT THE DEPTH Hilary Marsh, Content Company Confab, June 5 2013
- 32. Hilary Marsh, Content Company Confab, June 5 2013
- 33. UNCOVER THE BURIED TREASURES Hilary Marsh, Content Company Confab, June 5 2013
- 34. Hilary Marsh, Content Company Confab, June 5 2013
- 35. SURFACE THE GEMS Hilary Marsh, Content Company Confab, June 5 2013
- 36. YOUR MISSION Hilary Marsh, Content Company Confab, June 5 2013
- 37. Hilary Marsh, Content Company Confab, June 5 2013
- 38. PLAY THE GAME Hilary Marsh, Content Company Confab, June 5 2013
- 39. BE CORPORATE ESTABLISH GOALS FOCUS ON RESULTS GET EXECS TO AGREE ON GOALS LEVERAGE THAT BUY-IN Hilary Marsh, Content Company Confab, June 5 2013
- 40. Hilary Marsh, Content Company Confab, June 5 2013
- 41. FOSTER COLLABORATION Hilary Marsh, Content Company Confab, June 5 2013
- 42. GIVE THEM TOOLS Hilary Marsh, Content Company Confab, June 5 2013
- 43. Hilary Marsh, Content Company Confab, June 5 2013
- 44. REDEFINE SUCCESS WOW ‘EM WITH NUMBERS Hilary Marsh, Content Company Confab, June 5 2013
- 45. REDEFINE SUCCESS WOW ‘EM WITH NUMBERS FROM “PUT IT UP” TO USAGE Hilary Marsh, Content Company Confab, June 5 2013
- 46. REDEFINE SUCCESS WOW ‘EM WITH NUMBERS FROM “PUT IT UP” TO USAGE MEASURE SATISFACTION Hilary Marsh, Content Company Confab, June 5 2013
- 47. HELP THEM TELL THE STORY OF THEIR SUCCESS Hilary Marsh, Content Company Confab, June 5 2013
- 48. Hilary Marsh, Content Company Confab, June 5 2013
- 49. Hilary Marsh, Content Company Confab, June 5 2013
- 50. LATHER, RINSE, REPEAT Hilary Marsh, Content Company Confab, June 5 2013
- 51. Hilary Marsh, Content Company Confab, June 5 2013
- 52. BUILD YOUR ARMY Hilary Marsh, Content Company Confab, June 5 2013
- 53. SUCCESS BECOMES EVERYONE’S BUSINESS Hilary Marsh, Content Company Confab, June 5 2013
- 54. SUCCESS TOOLS WRITING GUIDELINES ALL FOR ONE COLLABORATION REWARDS MOTIVATION Now, wriHng guidelines and principles make a difference Now, collaboraHng is more producHve than compeHng Now, each person is moHvated to reach out Now, individual interests lead to common good Now, people’s contribuHons to everyone’s efforts are recognized Hilary Marsh, Content Company Confab, June 5 2013
- 55. WORKING TOGETHER FOR CUSTOMER SATISFACTION Hilary Marsh, Content Company Confab, June 5 2013
- 56. Hilary Marsh, Content Company Confab, June 5 2013
- 57. RECAP RESPECT THE SILOS UNCOVER THE BURIED TREASURES GET EXECUTIVE BUY-IN BUILD YOUR ARMY HELP THEM TELL NEW SUCCESS STORIES WORK TOGETHER FOR CUSTOMER SATISFACTION Hilary Marsh, Content Company Confab, June 5 2013
- 58. THANK YOU. Hilary Marsh, Content Company hilary@hilarymarsh.com @hilarymarsh Confab, June 5 2013