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Managing the politics of content

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Why content gets political, and how to use content strategy as a catalyst to drive internal change. Useful techniques for content strategists and subject-matter experts. Delivered at Lavacon 2018

Published in: Business
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Managing the politics of content

  1. 1. s Green on Unsplash
  2. 2. de Wit on Unsplash
  3. 3. Why?
  4. 4. Managing the Politics of Content Hilary Marsh Lavacon 2018 Photo by Ronda Darby on Un
  5. 5. Content Photo byLacie Sle
  6. 6. Content is the way our work is manifested in the world
  7. 7. Products Services Programs Research Events Advocacy Information Tools
  8. 8. My Products My Services My Programs My Research My Events My Advocacy My Information My Tools
  9. 9. .com/photos/lentini/14112670288/
  10. 10. C BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], from Wikimedia Commons
  11. 11. hat Conte strate is an HR iss
  12. 12. eta Farnedi on Unsplash
  13. 13. o.org/souptonuts/
  14. 14. ncycrave on Unsplash
  15. 15. o by Ivana Cajina on Unsplash new sion
  16. 16. . Listen
  17. 17. econflictsolutions.com/ n-listening/
  18. 18. 2. Understand the audience
  19. 19. Michele Bergami on Unsplash We do not

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