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Working with a Content Surplus: The Complexity of Distributed Creation (Confab MN 2013)

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Working with a Content Surplus: The Complexity of Distributed Creation (Confab MN 2013)

  1. WORKING WITH A CONTENT SURPLUS THE COMPLEXITY OF DISTRIBUTED CREATION, OR UNCOVERING BURIED TREASURES   Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  2. ABOUT ME Content  strategy  doer,  manager,  mentor,   teacher  since  1999     Manage  the  Content  Strategy  LinkedIn   group  &  Chicago  Content  Strategy  Meetup     Started  a  content  “meetup”  in  Chicago  in   2002  (one  of  3  globally  at  the  Hme)     Consult  with  associaHons,  corporaHons,   nonprofits     ..otherwise,  I’m  kniNng   DOING CONTENT STRATEGY SINCE BEFORE CONTENT STRATEGY WAS COOL   @hilarymarsh   Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  3. LOGO LOGO LOGO LOGO LOGOLOGOLOGO CLIENTS LOGO LOGO Confab,  June  5  2013    Hilary  Marsh,  Content  Company    
  4. HOW I DEFINE CONTENT STRATEGY Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  5. HOW I DEFINE CONTENT STRATEGY WHO Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  6. HOW I DEFINE CONTENT STRATEGY WHO WHAT Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  7. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  8. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN WHERE Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  9. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN WHERE WHY Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  10. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN WHERE WHY HOW Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  11. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN OF PUBLISHING WHERE CONTENT WHY HOW Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  12. HOW I DEFINE CONTENT STRATEGY WHO WHAT WHEN OF PUBLISHING WHERE CONTENT WHY HOW Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  13. HOW I DEFINE CONTENT STRATEGY A STRATEGIC STATEMENT TYING CONTENT (AND COMMUNICATION) TO BUSINESS Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  14. HOW I DEFINE CONTENT STRATEGY AND THE PEOPLE, PROCESSES, AND POWER TO EXECUTE THAT STATEMENT Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  15. CONTENT STRATEGIST AS ORCHESTRA CONDUCTOR Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  16. THE CHALLENGE Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  17. TYPICAL CONTENT STRATEGY Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  18. AT A LARGE ORG, IT’S THIS (ASSOCIATION) Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  19. …OR THIS (CORPORATION) Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  20. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  21. WHO KNOWS WHAT? program   product   service   employees   exisHng   customers   prospecHve   customers   dealers     sales   Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  22. WHO KNOWS WHAT? program   product   service   employees   exisHng   customers   prospecHve   customers   dealers     sales   Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  23. WHO KNOWS WHAT? program   product   service   employees   exisHng   customers   prospecHve   customers   dealers     sales   SALE!   Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  24. WHO KNOWS WHAT? WHO COMMUNICATES? WITH WHOM? Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  25. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  26. DON’T LET IT COME TO THIS Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  27. THE SOLUTION Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  28. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  29. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  30. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  31. RESPECT THE DEPTH Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  32. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  33. UNCOVER THE BURIED TREASURES Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  34. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  35. SURFACE THE GEMS Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  36. YOUR MISSION Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  37. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  38. PLAY THE GAME Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  39. BE CORPORATE ESTABLISH GOALS FOCUS ON RESULTS GET EXECS TO AGREE ON GOALS LEVERAGE THAT BUY-IN Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  40. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  41. FOSTER COLLABORATION Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  42. GIVE THEM TOOLS Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  43. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  44. REDEFINE SUCCESS WOW ‘EM WITH NUMBERS Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  45. REDEFINE SUCCESS WOW ‘EM WITH NUMBERS FROM “PUT IT UP” TO USAGE Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  46. REDEFINE SUCCESS WOW ‘EM WITH NUMBERS FROM “PUT IT UP” TO USAGE MEASURE SATISFACTION Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  47. HELP THEM TELL THE STORY OF THEIR SUCCESS Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  48. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  49. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  50. LATHER, RINSE, REPEAT Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  51. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  52. BUILD YOUR ARMY Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  53. SUCCESS BECOMES EVERYONE’S BUSINESS Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  54. SUCCESS TOOLS WRITING GUIDELINES ALL FOR ONE COLLABORATION REWARDS MOTIVATION Now,  wriHng  guidelines  and   principles  make  a  difference   Now,  collaboraHng  is  more   producHve  than  compeHng   Now,  each  person  is   moHvated  to  reach  out   Now,  individual  interests   lead  to  common  good   Now,  people’s  contribuHons   to  everyone’s  efforts  are   recognized   Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  55. WORKING TOGETHER FOR CUSTOMER SATISFACTION Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  56. Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  57. RECAP RESPECT THE SILOS UNCOVER THE BURIED TREASURES GET EXECUTIVE BUY-IN BUILD YOUR ARMY HELP THEM TELL NEW SUCCESS STORIES WORK TOGETHER FOR CUSTOMER SATISFACTION Hilary  Marsh,  Content  Company     Confab,  June  5  2013    
  58. THANK YOU. Hilary  Marsh,  Content  Company     hilary@hilarymarsh.com @hilarymarsh   Confab,  June  5  2013    

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