In November of 2017, High Alpha welcomed Wendy Lea, CEO of Cintrifuse. During the event, Wendy  shared a presentation about Cintrifuse and her career and then sat down with Kristian Andersen in a fireside chat to further discuss her entrepreneurial journey, the mission behind Cintrifuse, and advice and takeaways from her career.

1. Featuring: Wendy Lea
CEO of Cintrifuse, @WendySLea, @Cintrifuse
HIGH ALPHA SPEAKER SERIES
#HAideas Thanks to our partners at

2. CO R P O R AT E I N N OVAT I O N
D R I V E R O F G R EAT E R C I N C Y STA R T U P ECO SYST E M
N O V E M B E R 2 9 , 2 0 1 7

4. Agenda
1. Origin Story
2. Community Building
3. Leveraging Assets
4. Selling to BigCos

5. Our North Star: McKinsey Report
Recommendations:
1. Accelerate activity from research institutions.
2. Strengthen large company collaboration.
3. Educate, connect and inspire entrepreneurs.
4. Develop physical innovation hub.
5. Recruit and retain talent.
6. Attract more public and philanthropic funding.
7. Form fund of funds to invest in funds with regional strategy.

6. Old Power
vs.
New Power

7. Old Power vs. New Power

8. 16ACCELERATORS
10FUNDS
140BIGCOS
10UNIVERSITIES
30+MEETUPS
400+STARTUPS

9. T H E # 1 C O M M U N I T Y F O R
S T A R T U P A C T I V I T Y I N O H I O
—KAUFFMAN INDEX, 2017
#2
IN THE
MIDWEST
FOR
STARTUP
ACTIVITY
#6
LARGE CITIES
IN THE
AMERICAN
CITIES FOR
THE FUTURE
#8
LARGE CITIES
FOR BUSINESS
FRIENDLINESS
#16
OVERALL
STARTUP
GROWTH &
DENSITY
#18
STARTUP ACTIVITY &
OPPORTUNITY SHARE
OF NEW
ENTREPRENEURS
#25
MAIN STREET
ENTREPRENEUR-
SHIP & SURVIVAL

10. A public-private partnership established to drive the next phase of
growth for the region – innovation that will be enabled
and delivered by startups.

11. At Cintrifuse, we’re building a tech-based economy
M I S S I O N G O A L S T R AT E G Y U N I O N
H A L L
S Y N D I C AT E
F U N D
P E O P L E
P R O G R A M S
BigCos Investors
Universities
Startups
CONFIDENTIAL 1011/29/17

12. Our Architects

13. Corporate Innovation Ecosystem

14. Results/Learnings

15. - Union Hall: 45,000 visitors (opened 8/15)
- Startups : 471/ Members 285 (125% CAGR)
- New Capital: $143,000,000
- Customer Connections: 77 Pilots w/ 28 BigCos
Results (3 years) :

16. Summary
1. Why? Find your “North Star”
2. What? Identify Core ecosystem assets
3. How?
• Coalesce / align entrepreneurial entities
• Leverage talent from BigCos
• Actively integrate into the Community
• Keep “outside in” influences strong
• Be opportunistic with experiments
• Be transparent with results

17. MARKETING AND SALES PROCESS

18. 6 – 12 MONTHS

19. Goals | Problems | Needs
Decision Makers/Decision Process
Competition/Options
Budget
Timing
Timing
Timing
Timing
TimingTiming
TimingTiming
Timing
Timing
Timing
Timing

21. 6 – 12 MONTHS

22. Wendy Lea
CHIEF EXECUTIVE OFFICER
WendySLea

23. STAND I NG ON THE S HOUL D ERS OF G I A NTS
N O V E M B E R 2 9 , 2 0 1 7

24. #HAideas Thanks to our partners at
Fireside Chat
Wendy Lea, Cintrifuse, @WendySLea
Kristian Andersen, High Alpha, @kristianindy
HIGH ALPHA SPEAKER SERIES