Gucci was founded in 1921 and has grown tremendously, becoming one of the most valuable brands in the world. Gucci focuses heavily on digital marketing, maintaining a strong online presence across websites and social media platforms like Instagram. The brand creates visually appealing content showing the craftsmanship of its products. Gucci also partners with celebrities and influencers to resonate with younger audiences and promote a modern image. While customer reviews are mixed, with some questioning the high prices, Gucci's digital strategies have effectively expanded its audience and contributed to continued revenue growth in recent years.

1. Gucci
● Gucci was founded by Guccio Gucci in Florence, Tuscany, in 1921.Gucci generated
about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and
climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands"
chart created by Interbrand; it retained that rank in Interbrand's 2014 index.Gucci is
also the highest-selling Italian brand.
● Gucci operates about 278 directly operated stores worldwide as of September 2009,
and it wholesales its products through franchisees and upscale department stores.In
the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion.
In the Forbes World's Most Valuable Brands list, Gucci is ranked the 38th most
valuable brand, with a brand value of $12.4 billion as of May 2015.[9] As of January
2015, the creative director is Alessandro Michele.

2. ● From 2016, Gucci's Internet presence has grown with more people searching for the
brand online.In 2017, the brand saw a 115% increase in growth, with over
$61,798,514 earned in media value.
Furthermore, the fashion house saw a 44.5% increase in revenues in the nine months
ending 30th September 2017.
● This growth can be linked to the success of their digital marketing strategies, which
has allowed the brand to integrate the digital world to the in-store experience, and
communicate to a larger target audience.
● Gucci saw a 130% web traffic increase from 1.8M site visits in January 2018 to 4.2M
visits in December 2019
Digital marketing

3. Gucci has focused on the online shopping experience, creating a sense of digital inspiration by including
visually rich large images and videos, with information on current fashion collections in the editorial section
"The Agenda".
The company has actively frequently uploaded posts of behind the scenes, with information on the
patterns and styles, which highlight the craftsmanship of each product design
This has allowed consumers to gain a stronger emotional relationship with the brand. Gucci has a strong
digital presence online, and is heavily active across various social media platforms with the brand name: Gucci.
These include Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, and Snapchat.
In 2017, the brand was seen to be the most-discussed brand on social media within the high-end luxury market.[33]
The brand has integrated itself into the modern digital world with campaigns such as the 'collaborative art project'.
This campaign was to market a new line of watches, in which the brand collaborated with artists and popular
Instagram meme accounts. Despite the conversation and shares, the campaign was not wildly successful, with many
viewers reacting negatively to the content
E-commerce and social media

4. Collaboration
Gucci has created strong partnerships with Hollywood celebrities and social media influencers, working closely with
these individuals to reach more demographics and re-establish its identity as a new, modern brand; despite the fact
that it has been around for a while.
The brand has changed directions in working with the type of celebrities, with Gucci now dressing contemporary
style icons like Rihanna, Blake Lively, Brad Pitt, Rachel McAdams, Harry Styles and Salma Hayek, who can be
easily resonated with millennials.
Along with this, Gucci has worked closely with internet stars and has transformed many up and coming Instagram
users into luxury-brand stars.
These collaborations have been proven to be successful due to the associations with opinion leaders who try to
influence the purchasing behaviours of opinion seekers, who are actively searching for information to assist with
their purchasing behaviours and decisions.
As research has found that consumers make purchases based on what they mean and see items as a sense of their
extended self, this form of word-of-mouth marketing can be used to influence the brand's meaning and thus,
influence the probability of purchases

5. How gucci promotes in Instagram

6. Customer reviews on Gucci products

8. Summary
Even though many people like their products according to the reports there are
some people who still aren’t satisfied with the products according to their price
charges.But nevertheless Gucci is still one of the best clothing brands with a good
amount of digital marketing presence everywhere