RESEARCH - Use it ONLY to Make Your Ideas Stronger Adding research to your memo is not difficult. Even though 306 SPORTS INC and our Rocket Board are mythical, the REAL research you add can be very helpful. Up to this point of our class and your writing, I have wanted to hear only your opinion, your thoughts, your analysis. I have asked you to stay far away from research. (Many modern writers are too quick to add outside sources because research is now so easy to find. Your phone is now a library!) This eagerness to add research has lead to a lack of personal opinion and a lack of analytical skills.  However, there are times in the business world when research WILL help you.  If you are going to start your own business in San Bernardino, think of all the helpful information you could find by doing some research: what specific areas are fastest growing, what is the local demographic, how have other businesses fared in this area, what expenses can you predict, what might the interest rates be in the future, what have the rates been in the past? There are hundreds of research options to help prepare you to open a business. If you plan on getting financing for your business, many banks will require you to create a business plan. Inside this business plan, you might be expected to project costs and revenue. Your research will help you calculate this information. And, you will be expected to have added this research to the business report, which the bank will use to determine your loan. Here is how you might add research to a business report: According to the City of San Bernardino's official website, "San Bernardino is offering significant tax incentives to small business owners. As a result, small businesses have seen a healthy increase in profit over the past 5 years - averaging a 23% increase in sales from 2014- 2019."( ci.san-bernardino.ca.us) Additionally, in a recent survey of businesses located in downtown and northern San Bernardino, 85% of business owners have noticed a "significant" increase in walk-in customers during the past calender year. ( thesun.newspaper.org ) In a recent interview, the Mayor of San Bernardino, Bradley Cooper, had this to say about the improving conditions for small businesses, "The negativity surrounding San Bernardino is gone. People are beginning to see the benefit of living, shopping, and going to school in San Bernardino. This new found optimism is creating a financial benefit felt throughout the city." ( smallbusinessnews.net ) This is how I want you to approach the research aspect of this assignment. Find three or four sources that help you make your case to the reader. So, you are required to do several things - anwer your critics about the safety of the Rocket Board and the  "ethical" nature of your company; explain what you are going to do about the current lawsuts; and what you plan to do moving forward to keep 306 SPORTS INC profitable.   You need to use research to convince the readers .

1. RESEARCH - Use it ONLY to Make Your Ideas Stronger
Adding research to your memo is not difficult. Even though 306
SPORTS INC and our Rocket Board are mythical, the REAL
research you add can be very helpful.
Up to this point of our class and your writing, I have wanted to
hear only your opinion, your thoughts, your analysis. I have
asked you to stay far away from research. (Many modern writers
are too quick to add outside sources because research is now so
easy to find. Your phone is now a library!) This eagerness to
add research has lead to a lack of personal opinion and a lack of
analytical skills.
However, there are times in the business world when research
WILL help you.
If you are going to start your own business in San Bernardino,
think of all the helpful information you could find by doing
some research: what specific areas are fastest growing, what is
the local demographic, how have other businesses fared in this
area, what expenses can you predict, what might the interest
rates be in the future, what have the rates been in the past?
There are hundreds of research options to help prepare you to
open a business.
If you plan on getting financing for your business, many banks
will require you to create a business plan. Inside this business
plan, you might be expected to project costs and revenue. Your
research will help you calculate this information. And, you will
be expected to have added this research to the business report,
which the bank will use to determine your loan.

2. Here is how you might add research to a business report:
According to the City of San Bernardino's official website, "San
Bernardino is offering significant tax incentives to small
business owners. As a result, small businesses have seen a
healthy increase in profit over the past 5 years - averaging a
23% increase in sales from 2014- 2019."(
ci.san-bernardino.ca.us)
Additionally, in a recent survey of businesses located in
downtown and northern San Bernardino, 85% of business
owners have noticed a "significant" increase in walk-in
customers during the past calender year. (
thesun.newspaper.org
)
In a recent interview, the Mayor of San Bernardino, Bradley
Cooper, had this to say about the improving conditions for small
businesses, "The negativity surrounding San Bernardino is gone.
People are beginning to see the benefit of living, shopping, and
going to school in San Bernardino. This new found optimism is
creating a financial benefit felt throughout the city." (
smallbusinessnews.net
)
This is how I want you to approach the research aspect of this
assignment. Find
three or four sources
that help you make your case to the reader.
So, you are required to do several things - anwer your critics
about the safety of the Rocket Board and the "ethical" nature of
your company; explain what you are going to do about the
current lawsuts; and what you plan to do moving forward to

3. keep 306 SPORTS INC profitable.
You need to use research to convince the readers (306 SPORTS
INC community) your plans and ideas are sound. The research
you add is, of course, up to you, but I want it to be legitimate.
Find actual sources that support your ideas.
First, you have to answer your critics who claim you and your
company behaved unethically. They claim you knew this
product was dangerous and could harm users. Do you have a
responsibility to protect your customers? NO? Too bad, kid -
you should have worn a helmet? Buyer beware? It's the parents'
fault? Is this really what an ETHICAL PERSON AND
COMPANY want to say to the public? Perhaps you want to
explain how your company actually is HELPING society by
provding skatebaords.
How about this approach: during the COVID pandemic, the
CDC recommends people (especially children) find ways to stay
physically active while maintaining social distancing
(CDC/covid/sports.gov). SKATEBOARDING IS THE PERECT
SPORT - it requires no teammates, no coaches, no arena.
Skatebaording is the safest and most effective sport for users to
remain healthy and avoid large groups and thereby avoid a
possible COVID infection. 306 SPORTS INC is not behaving
unethically - we are helping the community stay active and
healthy during these tough times. If riders of the Rocket Board
wear the required safety gear, the chances of injuries is
significantly lessened.
What research can you think of to help you address the issue of
responsibility? Are there laws that protect you and other
businesses from responsibility? Are there other companies that
have faced similar situations? Come up with a response (ideas
and a plan) then GO FIND research to help you make your
position clear and strong!

4. What about those lawsuits? What's the plan? FIGHT? Do you
want to see users of your product in court? Do you want them to
explain to a jury how they bought your product and were
severly injured? Some of the injured are young children. Is it
wise to make this issue more public? How will this impact your
business?
Is the plan to SETTLE these lawsuits? Do you have the money
to do this? Do you admit you are responsible? How will this
impact your profit?
You can use research for a possible solution; what have other
companies done when facing similar lawsuits?
Finally, business is about ONE thing - as we have said during
this BUSINESS ETHICS discussion =
MONEY$$$!!!
Let's say you want to remind your readers that selling
skateboards (especially one of the most popular models) is very
profitable and your company will remain very profitable if it
continues to focus on the extreme model - the Rocket Board:
We know the demand for"extreme sports equipment" is very
high. The website
SkateBoard Heroes
predicts sales of the top skateboard brands will exceed 10
million units this holiday season. Our own marketing
department preditcs our share of these sales will be 2 million
unts, which translates to $10 million in profts this year. Those
readers who want you to consider limiting sales of the Rocket
Board might change their minds when they see the potential
profit!
So is your plan to continue doing what you are doing? Do you

5. plan to alter the product? add warning labels? create age
restrictions? REALLY? All of these options would damage sales
and profit won't they? Create a plan and use research to help
you.
Now, what about sources?
How do I add the sources to my memo?
I want you to add the name of the website to your memo
whenever you use source material.
You can add it to the text:
According to the website
extremesportsinjuries
.
org
, "In 2016, 115 deaths had been linked to extreme sports
participation. But only two of those deaths were associated with
skateboarding and both deaths were determined to be user
error."
OR, you can
add the website in parenthesis
at the end of the information: "In 2016, 115 deaths had been
linked to extreme sports participation. But only two of those
deaths were associated with skateboarding and both deaths were
determined to be user error." (
extremesportsinjuries
.
org).
The PERIOD goes outside the parenthesis and the name of the
website is italicized.
Where do I find sources?

6. The library! Yeah, right. What decade is it? Yes, the library
used to be the place that housed all research material. Now,
your pocket has the material you need. Most research (not all) is
found on-line. So, you can use your phone or other electronic
resources to find research.
What kinds of sources should I use?
Well, what subject are you researching? If you are writing an
academic paper about infectious viruses, you would NOT want
to use
The National Enquirer
, right? But, if you are writing an academic paper about the
impact the paparazzi has had on our opinions of celebrities, then
the
Enquirer
might be a great place to find source material.
So, for this assignment, use legitimate, respected, reputable
sources. Most newspapers, government sites, national
magazines, and journals are fine. Consumer groups' website are
tricky, but most are effective. Use your own judgment and use
quality sources. There is no shortage of sources, so you should
have no trouble finding credible information.
How Many Sources Should I Use?
This is easy. The "rule of thumb" for most research assignments
is: use, on average, one source per page. If you have a 10 page
research paper, you should have approximately 10 sources. If
you have a 25 page research paper, you should have about 25
sources. This is for future papers you will write.
What are we creating? A 2, 3, 4 page memo. You should have a
few sources, 3 or 4 is good. Obviously, 6-10 is way too many.
But using 1 or 2 sources is probably too few.

7. You do not have to create an external works cited page. Because
we are using just a few sources, you can add the information to
the text of the memo.
FINALLY
Remember, I want YOUR IDEAS, YOUR OPINION, YOUR
ANALYSIS. The quality of your writing is still the main focus
of this assignment. The majority of your grade is based on the
writing you create.
Research is designed to assist you as you make your points to
the reader. So, do NOT begin this memo by doing research
about the positives or negatives of skateboarding. Begin by
writing down your ideas. Answer each part of the memo's
questions, first. Figure out what you want to say - THEN go
find some research that will help you make your position
stronger and more effective.