REQUIREMENTS external environment A. Natural environment -growing water scarcity -energy availability a growing problem B. Societal environment -economic -technological -political legal -sociocultural C. task environment -north America market mature and extremely competitive- vigilant consumer demand high quality with low price in safe, environmentally sound products -industry going global as north America and European firms expand internationally -rivalry high -buyers power low -distributors power high -threat of substitutes - entry barriers high D. situational analysis( SWOT) 1. Strengths -quality maytag culture -Maytag well-known and respected brand -Hoover’s international orientation -core competencies in process R&D and manufacturing 2. Weakness -lack of financial resources of competitors -poor global positioning, however weak on Europe continent -dependent on small dealers -marketing needs improvement 3. Opportunity -economic integration of European community -demographics favor quality -trend to superstores 4. Threats -trend to superstore -aggressive rivals - Japanese appliance companies E. review of current mission and objectives .

1. REQUIREMENTS
external environment
A. Natural environment
-growing water scarcity
-energy availability a growing problem
B. Societal environment
-economic
-technological
-political legal
-sociocultural
C. task environment
-north America market mature and extremely competitive-
vigilant consumer demand high quality with low price in safe,
environmentally sound products
-industry going global as north America and European firms
expand internationally
-rivalry high
-buyers power low

2. -distributors power high
-threat of substitutes
- entry barriers high
D. situational analysis( SWOT)
1. Strengths
-quality maytag culture
-Maytag well-known and respected brand
-Hoover’s international orientation
-core competencies in process R&D and manufacturing
2. Weakness
-lack of financial resources of competitors
-poor global positioning, however weak on Europe continent
-dependent on small dealers
-marketing needs improvement
3. Opportunity
-economic integration of European community
-demographics favor quality
-trend to superstores

3. 4. Threats
-trend to superstore
-aggressive rivals
- Japanese appliance companies
E. review of current mission and objectives